illumin

MAY 15, 2025

If possible, incorporate augmented reality or apps that let users visualize your product in their own space. Create SEO-optimized content on topics and ideas that truly matter and resonate with your customers. To boost acquisition, prioritize high-intent keywords in paid search.

Advertising

Exposure Ninja

MAY 5, 2025

This could be a revenue goal or something specific, like new customer acquisition. Here’s what a clear, measurable, time-bound, and revenue-focused goal could look like: Generate 50 new qualified leads per month through Google Ads at a cost per lead of 30 or less within the next 90 days. Ideal for direct conversions.

Non-Profit

SocialPilot

JULY 28, 2025

Lower ratings don’t just cost you a few clicks, but they can lead to a significant drop in your customer acquisition and retention. Start by turning your user-generated Trustpilot feedback or standout ratings into Instagram stories, LinkedIn posts, or Facebook carousels. Start Your Free Trial Today!

Marketing

Hubspot Marketing

SEPTEMBER 6, 2024

The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. Before we discuss which tools are the best, let's review why AI tools are helpful for ecommerce. Table of Contents Why use AI tools for ecommerce?

eCommerce

Use Insider

JUNE 23, 2025

In an era shaped by evolving consumer behaviors, fierce eCommerce competition, and supply chain disruptions, brands are turning to artificial intelligence (AI) not just as a tool but as a competitive necessity. eCommerce competition: With digital sales still growing, there’s naturally a ton of competition in the industry.

Retail

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. How can you possibly appeal to users that quickly? Enter an AI branding tool.

Branding

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce

Search Engine Land

AUGUST 24, 2023

It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. All the top ecommerce platforms provide direct integrations into the main advertising channels. But you should be able to filter based on user quality (i.e.,

eCommerce

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. A growth loop looks like this: Step 1 : Input from new or existing users (i.e.,

Manufacturing

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They want customers to continue buying. In 2024, this has become even easier with generative AI. See terms.

Marketing Strategy

Hootsuite

OCTOBER 20, 2022

of global Internet users reported buying something online every week! A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. New customer acquisition channels. Ecommerce is here to stay.

Retail

Neil Patel

OCTOBER 21, 2020

More leads: Once you’ve identified the list of marketing automation tools and workflows you need to generate high-quality leads, you can use those same automation tools to scale your lead generation campaigns. cost per lead, cost per action, customer acquisition costs).

Customer Acquisition

Search Engine Land

SEPTEMBER 11, 2023

Google uses its advanced predictive modeling to estimate the prospective conversion value of users and automatically adjusts your bids in line with your ROAS target. Consider an ecommerce store selling products worth $20, $50 and $100. Sales volume Another key consideration is the number of sales your business generates each month.

eCommerce

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. It allows advertisers to reach specific segments of users based on their demographics, interests, behaviors, or purchase history. Context) I’m director of ecommerce for a portable bluetooth speaker brand with 10% market share.

Advertising

Search Engine Land

SEPTEMBER 12, 2023

Audience signals Use these to tell Performance Max what kind of users you want to show your ads to – but remember, it won’t be those exact people. For example, uploading your customer list as an audience signal doesn’t mean your ad will show to them (or even to others like them) but as a jumping-off point for its own targeting.

eCommerce

Sachs Marketing Group

MAY 17, 2022

Despite rolling out Performance Max quite recently (November 2021), Google has already made announcements for three new features , namely a new customer acquisition goal type, new insight tools, and a new one-click upgrade tool for existing campaigns. Explaining the New Features. Delving Into New Insights. Setting a New Goal Type.

Customer Acquisition

Sprout Social

JANUARY 11, 2024

Swift responses directly impact customer acquisition and retention alike. Customer service software helps brands improve both. Thankfully, there are tools to boost customer service efficiency via automation. Freshdesk Freshdesk ’s customer service suite is designed to resolve tickets at scale.

Customer

Use Insider

MAY 2, 2024

Insider empowers brands to innovate through unified customer data , journey orchestration, and world-leading AI solutions. Download our new ebook: The ultimate digital growth guide for retail and ecommerce marketers today to find out more. That’s why they use many different solutions to reach users.

Retail

Use Insider

OCTOBER 3, 2024

This guide will walk you through everything you need to know about eCommerce personalization — from the way it works to its benefits and the data you need to implement it successfully. We’ll also explore real-life examples of online stores that used personalization to generate conversions, revenue, and retention.

eCommerce

CXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? The sales platform is intensely devoted to nurturing its monthly active users (MAU). Your NSM must be indicative of the value customers receive from your product. Take Asana.

Customer Acquisition

Hubspot Marketing

MAY 12, 2022

In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years. With the right timing and message, exit intent popups are a cost-effective lead generation tool. Imagine a visitor is on your ecommerce site browsing your product line. Increase conversions.

Shipping

Many Chat

MARCH 28, 2023

Overview Founded 20 years ago in Finland, international hair care eCommerce brand Four Reasons USA has since expanded worldwide with its range of vegan, sustainable haircare products, from everyday staples like shampoos and conditioners to texture-specific styling products and treatments.

Customer Acquisition

Use Insider

DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

eCommerce

Use Insider

DECEMBER 16, 2023

For example, you can target users from a specific geographic region that use a specific type of device, have spent a certain amount with your brand, and have a high likelihood of purchasing a given item. This allows you to concentrate your marketing messages and personalization efforts on the most important customers. Custom criteria.

Customer

Search Engine Land

APRIL 11, 2023

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. Ecommerce Branded terms in ecommerce can be complicated depending on what you sell. While it's true of ecommerce, it's especially relevant to lead generation.

Non-Profit

Digital Marketer

JULY 26, 2023

The higher the rate, the better it is for you in terms of sales and customer acquisition. CRO can involve testing different design elements, making changes to the user experience, or even running campaigns with special offers and discounts. Conversion rate is a good way to measure the success of your store.

eCommerce

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing

Neil Patel

SEPTEMBER 8, 2021

Because of this, studies from Google have found B2B buyers are increasingly of that generation. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

Real Estate

Hubspot Marketing

SEPTEMBER 29, 2022

People around the world generated and consumed 64.2 Say that your team is creating a blog for your sales team to generate more qualified leads. Views per user. These metrics will help your team solve problems, choose the right blog topics, and make changes that improve the user experience. Customer Acquisition Cost (CAC).

Key Performance Indicator

Search Engine Land

JANUARY 16, 2024

Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. Activation : User experiences product or service.

Customer

Use Insider

MAY 2, 2024

Additional data and insights on your customers’ activities, especially when you combine discounts with gamification and ask people to enter their data to claim a discount as a prize. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail