Marketing Insider Group

AUGUST 19, 2015

Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects. Customer acquisition cost. Marketing percentage of customer acquisition cost.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Because we capitalized on an emotional trigger, motivating prospects to move to the next level.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

MARCH 3, 2014

It was entertaining, visually appealing, and somehow managed to mock itself while seeming attractive. If a company wants to maintain customers in a static demographic (say, college students with sarcastic senses of humor), they will have a whole different set of marketing priorities. I was completely infatuated.

Thought Leadership 134

Thought Leadership Customer Acquisition Customer loyalty Entertainment 134

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Because social media is so widely used, someone who meant to scroll for entertainment may be drawn to a product through an ad or UGC post and end up leaving the app with a purchase.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Marketing Insider Group

MAY 24, 2012

Sometimes this means education or even entertaining. Ultimately this is about lower cost of customer acquisition. Content marketing starts with owned media delivering great content and then moves into earning customer attention. Attracting consumers means pulling them in when they are receptive to being pulled in.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition eBook 107

Businesses Grow

OCTOBER 12, 2022

Connecting in these spaces will require efforts to entertain and captivate far beyond any marketing we’re doing today. A few implications: Social listening platforms will be useless. It’s almost impossible for brands to show up in an authentic way. This discussion will get your wheels turning! Sara Wilson.

Gen Z 139

Gen Z Entertainment Customer Acquisition Branding 139

Sprout Social

MARCH 16, 2020

So here’s a quick look at the benefits of marketing on LinkedIn: LinkedIn has helped 45% of marketers with customer acquisition. So you should use LinkedIn to create, share and publish content that serves some purpose–whether it’s to educate, inform, guide, inspire or entertain your audience.

Marketing 145

Marketing Marketers User-Generated Customer Acquisition 145

Search Engine Land

JANUARY 17, 2024

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. A blog for the content that fits in between these two extremes (and can also be an opportunity to simply entertain and engage). What audience you serve. Downloads (i.e.,

SEO 114

SEO Branding Entertainment Whitepaper 114

Content Marketing Institute

FEBRUARY 7, 2018

This is an awesome example of how companies can apply content marketing outside of customer acquisition. Many of the best SaaS companies are using content marketing to drive customer success by creating user academies and certification programs. It’s a novel, entertaining approach. Why we love it.

Content Marketing 111

Content Marketing Customer Acquisition PR Marketing 111

Digital Marketer

OCTOBER 6, 2022

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification to unlock the online potential of purpose-driven businesses to help them scale and grow.

Customer Acquisition 79

Customer Acquisition Entertainment Digital Marketing Marketing 79

Businesses Grow

JANUARY 16, 2023

I hate that because Jay is an entertaining storyteller, but he explained it is taking too much time and distracting from his core business. The article: 20 Entertaining Uses of ChatGPT you never knew were possible. Similarly, my Marketing Companion co-host Jay Acunzo announced this week that he is leaving Instagram. Here is the lesson.

Entertainment 137

Entertainment Branding SEO Education 137

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Customer acquisition cost. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Cost per click.

Key Performance Indicator 123

Key Performance Indicator Transform Communications Customer Acquisition 123

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Instead, it should educate, entertain, or inform.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Content Marketing Institute

NOVEMBER 9, 2018

Too many marketers make the pivot into content designed purely to entertain for the sole purpose of holding attention longer. New customers are another critical measurement. Average customer lifetime value reflects how content marketing aids upselling and cross-selling opportunities.

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketing 110

Adobe Experience Cloud Blog

FEBRUARY 10, 2016

Does your campaign entertain, educate, or inspire? Confusing your buyers is probably the worst thing you can do for both customer acquisition and retention. Your message will stand out and be memorable if it strikes a chord with the audience. Don’t make your plays too complicated.

Thought Leadership 91

Thought Leadership Customer Acquisition Food Marketing 91

Adobe Experience Cloud Blog

MARCH 8, 2010

Demand Generation & Customer Acquisition. Craig Rosenberg was quite the entertainer during his session, but that doesn’t mean that great discussion was lacking. jepc : Brett: "with Chatter, people spend 120% more time in Salesforce.com".

Transform 93

Transform Customer Acquisition Entertainment Communications 93

Businesses Grow

MARCH 16, 2023

Small and intimate is the new defining feature of the GenZ internet Entertainment and education are the primary ways to connect to GenZ in their closed-off spaces The influencer/creator is driving the marketing ROI, including creator-led brands The product is the content, designed to be shared. Faux-stalgia!

Gen Z 121

Gen Z Branding Fashion Entertainment 121

Vertical Response

JUNE 16, 2024

These activities are not just about entertainment; they’re strategic moves that can enhance the community’s cohesion and loyalty to the brand. Metrics such as: customer acquisition support query deflection retention revenue are critical for understanding the community’s contribution to the company’s bottom line.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Calvyn Lee Blog

OCTOBER 24, 2022

Use the WhatsApp Business app to communicate more effectively, deepen relationships and build credibility with customers. Use Inbox or Messenger to help increase customer acquisition, facilitate transactions, raise awareness and provide customer service with tools like greetings, automated responses and away messages.

Customer Acquisition 100

Customer Acquisition Advertising Advertisers Entertainment 100

Businesses Grow

DECEMBER 6, 2023

And Taylor Swift is arguably the biggest creator on the planet, influencing every aspect of entertainment and culture on a global scale. Young adults aged 14-32 are swarming onto Discord to find communities. The number of those active on Discord grew from 26% to 42% in one year!

Fashion 112

Fashion Food Entertainment Advertising 112

Content Marketing Institute

DECEMBER 5, 2017

Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Businesses Grow

MARCH 6, 2023

However, if you come alongside people at their point of need and help, inform, or perhaps entertain them, there is a chance for a spark of new connection … and that is a great starting point.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Sachs Marketing Group

AUGUST 8, 2022

On the bright side, we know homeowners intend to continue spending more on home improvement coming out of the crisis, meaning now is the perfect time to capitalize on a potentially growing market and invest in customer acquisition. . Video content is another avenue you might want to pursue.

Customer 122

Customer Marketing Marketers SEO 122

Hootsuite

DECEMBER 2, 2019

Use 80% of your content to inform, educate, or entertain your audience. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. A social media calendar helps you post the right content to the right social channels at the right time. It should include a plan for your content mix.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Neil Patel

APRIL 26, 2021

If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Then keep them entertained. The good news is you don’t need to flood thousands of dollars in YouTube advertising. Here’s how to do just that.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Vertical Response

JUNE 23, 2024

Identifying different target audiences is crucial for enhancing customer acquisition, developing impactful marketing campaigns, and ensuring the brand’s message resonates with the intended consumers. Here are some key steps to follow: Start with enticing offers to engage customers.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Neil Patel

APRIL 12, 2021

Subscription boxes, then, offer much-desired entertainment value, as well as (hopefully) value for money. Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. Customer acquisition cost (CAC): This refers to how much it costs to acquire a new customer.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. The study’s findings underscore the importance of active engagement and customer-centric strategies in social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use your data and analytics as your north star.

Customer Acquisition 98

Customer Acquisition Analytics Education Entertainment 98

Martech

MARCH 10, 2022

Content delivers the message of your inbound marketing strategy; in other words, content acts as the voice of your brand while helping customers on their quest to solve a problem. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What it is.

Inbound Marketing 109

Inbound Marketing Marketing Marketers Direct Mail 109

Businesses Grow

APRIL 15, 2024

I come alive on a stage because I can teach and entertain, and I’m really good at it. I know that sounds weird coming from a person who delivers keynote speeches in front of thousands of people, but it is different. But shaking hands all night at a cocktail reception is my idea of torture. I am a mingler misfit.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Businesses Grow

APRIL 1, 2024

Brands have an opportunity to create entertaining and thought-provoking assets that include subtle product placements and have those assets distributed by trusted influencers.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Rock Content

OCTOBER 5, 2020

Email marketing is considered as the best channel for customer acquisition and retention for most SMBs today. Don’t spam, Add value – Emails that you send to your customers shouldn’t always be promotional and have a commercial intent. Next, reach out to them and collaborate with them to create fun and entertaining content.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Digital Marketer

JULY 5, 2023

The same is true of marketing and customer acquisition. When potential customers come to your website or see your social media posts, it’s about building a gradual connection with them. Answer their questions, solve their problems, or simply entertain them. These will help you connect with your ideal customer.

Content Marketing 85

Content Marketing Marketing Marketers Customer Acquisition 85

Lusha

DECEMBER 9, 2024

The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Customer Acquisition Cost (CAC): Let’s discuss the bottom line. CAC is the cost of reeling in a new customer. But creating great content is only half the battle.

CRM 52

CRM Whitepaper eBook User-Generated 52

Search Engine Land

JUNE 27, 2024

Try: “Adult entertainment. This can be catastrophic for companies relying on these channels for customer acquisition. Legal ramifications : Depending on the nature of the deception, businesses might face legal consequences, including fines or lawsuits from misled customers or regulatory bodies. Terms apply.”

Pharmaceutical 93

Pharmaceutical Law Advertisers Advertising 93

Rock Content

JULY 28, 2020

Interactive content, therefore, combines information and entertainment. They can be used to educate and entertain the audience, usually with a light and fun language, as well as capture insights into their maturity in the subject matter. The intention is not only to entertain but mainly to help the consumer in their journey.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72