Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth. But a new development has me flummoxed.

Branding

Businesses Grow

MAY 19, 2025

I just hosted the 2025 edition of The Uprising , my annual marketing retreat. I have a confession to make. During this event, I became so intensely focused on the content and the conversations that I forgot to take notes. Happens every year. So, it’s quite a struggle writing a blog post without notes!

Gen Z

Businesses Grow

FEBRUARY 10, 2025

It was March 15, 2023, and I snapped a photo that changed my life. And I’ll explain how it can change your life, too. On that date, I was attending the annual SXSW festival in Austin, TX, and enjoying a wonderful late-night meal with my friends Joseph Jaffe and Eric Qualman.

Food

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. by posting about it on social media).

Customer Acquisition

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition

Marketing Insider Group

DECEMBER 8, 2021

Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways. They are too focused on customer acquisition.

Marketing Strategy

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Asia Pacific. Product management.

Promotion

Neil Patel

AUGUST 17, 2021

On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. On the other hand, over time, your customer acquisition costs will decrease. 8 Tips for Building an Effective Brand Awareness Campaign. It should boost your overall recognizability.

Branding

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?”

Customer Acquisition

Search Engine Land

FEBRUARY 16, 2024

That’s why they are and have been one of the largest customers of Google Ads. Taking an omnichannel approach by utilizing social media, influencer marketing, and content marketing will build brand awareness and direct users to your Amazon listings.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 11, 2023

Here’s an example of how social media features cover the buyer’s journey : Awareness: Through push and pull marketing strategies such as targeted advertising, influencer marketing, and word-of-mouth marketing, consumers become aware of a brand’s products and consider learning more.

Gen Z

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing

Marketing Insider Group

JANUARY 24, 2023

Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways. And that spans across multiple marketing channels and campaigns.

Marketing Strategy

The CMO Survey

JUNE 16, 2020

Overall sales revenue drop 17% : Despite online sales gains, marketers report major losses across sales revenue, profits, and customer acquisition during the pandemic. of marketers reporting the loss of over 50% of their revenues. Percentage of Company Sales from the Internet. on average, with 16.9%

CMO

Neil Patel

APRIL 12, 2021

Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. Customer acquisition cost (CAC): This refers to how much it costs to acquire a new customer. Finally, don’t forget to ask for feedback and customer reviews. Distribution, Sourcing, and Fulfilment.

Shipping

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding

Hubspot Marketing

MARCH 21, 2024

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Consider influencer marketing. What benefits have you gotten? You get my drift, right?

Marketers

Sprout Social

MARCH 15, 2017

With 81% of internet users saying they’re motivated by their friends’ social media posts, and 92% saying they trust personal recommendations over brands, it’s easy to understand the power of influencer marketing. Social networks pick up that users like the content, and then your content is more likely to be shown.

Key Performance Indicator

Rock Content

OCTOBER 5, 2020

Focus on Email Marketing. Email marketing is considered as the best channel for customer acquisition and retention for most SMBs today. According to a 2019 report, email marketing can give you an average return as high as £42 for every 1£ spent! Use Influencer Marketing.

Customer

CXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce

SocialPilot

JANUARY 21, 2024

Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers. Influencers have an uncanny ability to turn their followers into potential customers and play a vital part in a hotel’s social media campaigns.

Social Media Marketing

Neil Patel

JANUARY 18, 2023

Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines. SEO and content are still worthwhile investments, but newer opportunities such as influencer marketing and digital PR should also be part of the plan. Not yet convinced?

SEO

Marketing Insider Group

FEBRUARY 3, 2022

But if you work for a larger company you may need some more enterprise solutions like Optimizely for Digital Experience and Website optimizations, or Paladin Software for managing your influencer marketing. We always suggest creating content that focus on your customer wants and needs. Step Four: Content and Campaigns.

Marketing Strategy

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want.

Health

Unbounce

OCTOBER 24, 2023

Choose the best inbound marketing channels Once you’ve dug deep to learn who your ideal customers are, it’s time to discover where they hang out online and are most likely to engage with your brand. With this information in hand, you can design SaaS digital marketing campaigns around each channel. billion-dollar industry.

Marketing Strategy

Unbounce

OCTOBER 24, 2023

Choose the best inbound marketing channels Once you’ve dug deep to learn who your ideal customers are, it’s time to discover where they hang out online and are most likely to engage with your brand. With this information in hand, you can design SaaS digital marketing campaigns around each channel. billion-dollar industry.

Marketing Strategy

Businesses Grow

APRIL 3, 2023

But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world.

Marketers

Businesses Grow

APRIL 1, 2024

I was recently talking with a young influencer and I offered to send her one of my books. “I don’t read books,” she said. “OK, how about an audiobook?” ” “I don’t listen to books either. The only content I consume is YouTube. I have the ad-free version and that is all I watch all day long.”

Gen Z

Businesses Grow

MARCH 16, 2023

As marketers, we better pay attention. I’ve been accused of being obsessed with Gen Z! And why not? This is a demographic that is punching above its weight when it comes to culture, lifestyle, and fashion. Gen Z is beginning to flex its muscle.

Gen Z

Businesses Grow

DECEMBER 6, 2023

Over the past few months, I’ve been immersed in projects and research that have reinforced the idea that creators and community are driving huge changes in commercial strategies. These new dynamics are re-inventing what we used to think of as media and media buying. It’s already happening.

Fashion

Businesses Grow

APRIL 15, 2024

This week marks the fifteenth anniversary of my blog. Crazy, right? I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life.

Transform

Vertical Response

JULY 1, 2024

For example, a sign-up sales promotion might offer a deal exclusively for new users to drive sales and customer acquisition. Benefits of Marketing Promos Marketing promotions bring forth a variety of benefits. Events such as meet-and-greet sessions with influencers encourage customer participation and engagement.

Customer loyalty

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

Gen Z

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR