Hubspot Marketing

OCTOBER 29, 2024

I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Backlinko

MARCH 27, 2025

Two reasons: Higher conversion rate means Im better catering to what my audience actually wants Theres room to scale that 10K with a high conversion rate for even more conversions If my realistic target market is 200K people per month, I can only double my audience size with the first example. Obviously this is a major simplification.

Customer Acquisition 84

Customer Acquisition Analytics Entertainment Product 84

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

MAY 12, 2025

People may think of a personal brand as something that just drives customer acquisition, but its incredibly multi-functional. Step 2: Identify your market of one. I call this your market of one. In my case, my market of one is HubSpots CMO, Kipp Bodner. In my case, my market of one is HubSpots CMO, Kipp Bodner.

Branding 109

Branding CMO Health Customer Acquisition 109

Neil Patel

OCTOBER 21, 2020

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns.

Customer Acquisition 128

Customer Acquisition Marketers Marketing Retail 128

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 52

Branding Customer Customer loyalty Email Marketing 52

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 131

Transform CMO Marketers Marketing 131

Sachs Marketing Group

AUGUST 8, 2022

Are you looking for home services marketing tips that will help you get more customers? The market is more competitive than ever, which means home services companies need to be competitive. If you’re not marketing your home services company, you’re missing out on potential customers.

Customer 122

Customer Marketers Marketing SEO 122

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Customer acquisition costs (CAC) are on the rise.

PR 122

PR Whitepaper Content Marketing eBook 122

Search Engine Land

JANUARY 17, 2024

Modern SEO is packaging a brand’s marketing efforts and online presence to align with Google’s framework. More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. Positions itself in the market.

SEO 114

SEO Branding Entertainment Whitepaper 114

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What is marketing automation?

Customer 90

Customer Branding Social Media Marketing Marketers 90

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts.

Marketers 127

Marketers Marketing User-Generated Promotion 127

illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. Signal loss isn’t new to marketers.

Advertising 88

Advertising Advertisers Customer Acquisition Retail 88

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. This article delivers a no-frills approach to defining and captivating your target audience, complete with real-world cases showing you exactly how it’s done. Think of your target audience as the bullseye on a dartboard.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

DIY Marketers

FEBRUARY 23, 2022

It’s not enough to say you want to find new customers and new business using digital marketing. But your marketing efforts will be much more successful if you run through this process first to find customers online. Choose what marketing strategy is best for you. Copy Your Competitors Target Market.

Customer 92

Customer Customer Acquisition Analytics Target Market 92

Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. This list is a healthy mix of short-term and long-term KPIs, which is crucial to agile marketing. Evaluate Campaign Targeting.

Key Performance Indicator 136

Key Performance Indicator Advertising Advertisers Customer Acquisition 136

Hubspot Marketing

JUNE 24, 2022

When you're first creating a digital presence, you'll want to start by focusing on some broad, easy-to-identify categories of your target market. Your team can begin by identifying demographic segmentation for your customer persona. More than likely, your product or service exists in some capacity in the market already.

SEO 139

SEO Customer Acquisition Advertising Advertisers 139

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator 98

Key Performance Indicator Marketers Marketing Communications 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound. What is Outbound Marketing?

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

Neil Patel

APRIL 12, 2021

If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Target Market. Marketing Plan. Why Should You Launch a Subscription Box?

Shipping 128

Shipping Price Logistics Customer Acquisition 128

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses. Web Content: .

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. I am trained with MarTech content.

Customer Journey 113

Customer Journey Customer Manufacturing Marketing Automation Platform 113

Hubspot Marketing

SEPTEMBER 9, 2024

Julian Shapiro is the founder of numerous startups, including Demand Curve , a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. Shapiro graced the Trends team with a lecture on growth marketing, and below, we share 15 of his most actionable tactics.

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

Neil Patel

DECEMBER 13, 2021

After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Are you ready to start using LinkedIn Ads as a potential customer acquisition channel for your business? Let’s begin. Step #1: Decide Who You Want to Reach. Identifying Key Traits.

Advertising 130

Advertising Advertisers Price User-Generated 130

Hubspot Marketing

OCTOBER 6, 2022

Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. each division within a divisional structure can have its own marketing team, its own sales team, and so on). span of control (wide or narrow?), just to name a few.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Lusha

NOVEMBER 11, 2024

Do you need clarification about leads and prospects in B2B sales and marketing? Action Stage The lead becomes a customer They buy your product or sign up for your service Keep providing great service to turn them into loyal customers who recommend you. Email Marketing Tips Email is still one of the best ways to nurture leads.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Duct Tape Marketing

JANUARY 8, 2019

Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach written by John Jantsch read more at Duct Tape Marketing. With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. That’s not quite true. What is Behavior Scoring?

Customer Acquisition 62

Customer Acquisition Inbound Marketing Energy Price 62

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Customer Journey 101

Customer Journey Transform Customer Acquisition Price 101

OnPassive Marketing

APRIL 30, 2022

Email marketing is one of the most cost-effective and time-efficient ways to grow your business. Today’s email marketing strategies require a more targeted approach in order to increase response rates and compel recipients to take action on your messages. What Is Email Marketing? Here are four reasons why: 1.

Email Marketing 63

Email Marketing Customer Acquisition Marketers Marketing 63

Digital Marketer

MAY 8, 2023

Turn to salon marketing ! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Here are four of the most impactful marketing techniques for beauty business owners. Their expertise and marketing knowledge helps ensure the salon has an impactful online presence.

Marketers 81

Marketers Marketing Social Media Marketing Advertising 81

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. Savvy marketers know how to develop a social strategy that offers a no-fail value proposition by measuring the right data and pivoting as needed to meet business goals. Measure What Customers Are Saying.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 111