Neil Patel

MAY 28, 2021

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? What Is Multiple-Location SEO? Attract Local Customers.

SEO 145

SEO Shipping Food Retail 145

Neil Patel

OCTOBER 18, 2020

Local SEO sounds cool and all but can it really help you scale your business in 2020? Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on. Then Local SEO is what you must focus on. Local SEO is an easy and extremely effective way to do it.

SEO 131

SEO Customer Acquisition Communications Analytics 131

Neil Patel

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Agency focus.

SEO 128

SEO Customer Acquisition Price Communications 128

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” In short, their customer base is people who were likely to notice and react positively to Sentry removing cookies from its site.

Customer Acquisition 122

Customer Acquisition Marketing Marketers Global Marketing 122

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 106

SEO B2C Transform User-Generated 106

Businesses Grow

OCTOBER 23, 2023

Often, it’s challenging to specifically attribute the impact of blog posts or an email campaign on customer acquisition, but in general, you should be able to track your current marketing budget, divide it by the number of new customers you’ve brought in, and determine your customer acquisition cost.

Customer Acquisition 66

Customer Acquisition Direct Mail Marketing Marketers 66

Search Engine Land

DECEMBER 8, 2023

Doesn’t support new customer acquisition, as users are already familiar with your brand. Here are some situations when you might choose to avoid bidding on these terms: When there is no competition bidding for your brand If there is no competitor bidding and you hold the top organic position, your budget may be better placed elsewhere.

Branding 127

Branding Customer Acquisition Advertising Advertisers 127

Businesses Grow

NOVEMBER 20, 2023

Why are you creating content in the first place? There are two main reasons: Enhance your Search Engine Optimization (SEO) or build personal authority. Increasingly, I favor the authority strategy because I believe SEO success is out of reach for many businesses. That’s the content that fuels SEO on Google.

SEO 132

SEO Branding Place Education 132

Sachs Marketing Group

JANUARY 5, 2024

It’s a way of buying visits to your site, as opposed to earning them organically via SEO. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. You bypass the time-consuming and often unpredictable organic SEO process with PPC ads.

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Tiecas

MARCH 15, 2024

They execute proven marketing tactics like industrial content marketing , industrial blog writing , and industrial organic SEO , ensuring your roadmap delivers maximum ROI. An insightful place to start is with a comprehensive website audit. This data empowers you to make informed adjustments and continuously refine your strategy.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Moz

MARCH 20, 2019

As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. The value of SEO in today’s search landscape. You don’t have to convince SEOs that their work is valuable. Where’s the disconnect? But how can you do that?

SEO 68

SEO Customer Acquisition Analytics Price 68

Hubspot Marketing

JUNE 24, 2022

SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. Implement SEO strategies to create a website presence. Make sure the page is SEO-optimized for search: Among other factors , this includes optimized images, responsive pages, and fast loading time.

SEO 132

SEO Customer Acquisition Advertising Advertisers 132

Search Engine Land

SEPTEMBER 22, 2023

Keep your segments in place Similarly to audiences, when Google tells us to consolidate campaigns (which you should listen to an extent), there is still value in having some level of segmentation. Plus, sale products have driven some of the best new customer acquisition numbers for programs we manage. SUBSCRIBE See terms.

eCommerce 124

eCommerce Non-Profit Customer Acquisition Shoppers 124

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Content Marketing 126

Content Marketing User-Generated Influencer Marketing Customer Acquisition 126

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Why is demand generation different than lead generation ?

Inbound Marketing 126

Inbound Marketing Whitepaper Real Estate Non-Profit 126

Sachs Marketing Group

AUGUST 8, 2022

Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. If you’re not marketing your home services company, you’re missing out on potential customers. Leverage Local SEO. To that end, it is doubly important to invest in local SEO.

Customer 122

Customer Marketing Marketers SEO 122

Hubspot Marketing

DECEMBER 3, 2019

We’ve touched on it already, but when it comes to daily challenges, customer acquisition is far and away the most commonly cited pain point. When asked what they dislike about the web design process, customer acquisition was again the most common reply. Biggest Challenges & Pain Points. Image Source. Image Source.

Customer Acquisition 141

Customer Acquisition Price Communications Management 141

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

Customer Acquisition 127

Customer Acquisition Content Marketing Customer Whitepaper 127

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. .” Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row.

Search Marketers 98

Search Marketers Health Marketing Marketers 98

Rock Content

APRIL 8, 2023

This list doesn’t even include blogs and articles written for SEO purposes. With so much content, it’s vital to have a place where your marketing materials are easily accessible to sales representatives. Staying organized is vital in helping streamline your marketing strategy, and in turn, sales.

Logistics 88

Logistics CRM Customer Acquisition Marketing Strategy 88

Businesses Grow

JANUARY 17, 2024

Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service.

eCommerce 112

eCommerce Fashion Shoppers Retail 112

Hubspot Marketing

MARCH 19, 2020

This method determines if current marketing efforts should be changed or repeated based on lead generation and customer acquisition data. This post is a good place to start. Don't forget to look into how using SEO can help make smarter marketing decisions. A tactic like this measures and drives the growth of a business.

Marketing Plan 141

Marketing Plan Customer Acquisition Marketing Marketers 141

Neil Patel

APRIL 26, 2021

If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. People want to learn SEO and social media marketing from me. Keywords are the other important aspect of YouTube SEO.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Neil Patel

MAY 18, 2021

CRO programs are essential to growth because they improve customer experience, conversions, and sales. Conversion rate optimizations can even lower your customer acquisition cost by improving conversion rates with visitors already on your site. Well-placed CTAs can increase website conversions by 232 percent.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Sachs Marketing Group

JULY 11, 2023

For example, an e-commerce clothing store may have the goal of increasing website traffic by 50% in the next six months through SEO and content marketing. These could include search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and more.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Hubspot Marketing

MAY 25, 2023

Inbound recruiting involves four critical steps: Attracting and sourcing top industry talent using content marketing, Search Engine Optimization (SEO) , and social media. You must develop and improve brand messaging, place ads, and create an online application platform. Converting the talent into applicants. Hiring the right candidate.

Inbound Marketing 95

Inbound Marketing Customer Acquisition Communications SEO 95

Marketing Insider Group

NOVEMBER 3, 2020

Offering content that explains how to use and get more value out of the products and services you provide is an excellent way to improve the experience for your existing customers. The information included in this free course is on par with content in premium SEO courses costing thousands of dollars. Source: [link].

Non-Profit 143

Non-Profit CRM Marketing Marketers 143

Businesses Grow

SEPTEMBER 18, 2023

Organic growth and customer advocacy instead of SEO and ad cycles. Content, ads, and SEO will always have a place, but these ideas are becoming dramatically less important in a streaming, AI-driven world. The movement nurtures and heals. The movement drives the business. The movement IS the business.

SEO 116

SEO Education Promotion Advertising 116

Digital Marketer

DECEMBER 21, 2023

You’ve Been Taught SEO ALL WRONG Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are. Become a Certified Community Specialist Learn how to develop meaningful relationships with your customers and automate the customer acquisition process.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Scoop.it!

AUGUST 16, 2022

We have compiled this step-by-step guide considering the fact that you have a quality email list already in place. It will increase the reach of your emails and give a leg up to your customer acquisition efforts. It will contribute to your SEO efforts while bringing more sales for your business. Pick a topic.

User-Generated 86

User-Generated Thought Leadership Customer Acquisition Email Marketing 86

Tiecas

MARCH 21, 2024

Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. To learn more, read “Could Generative AI Revolutionize Your Industrial SEO Strategy?”

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service.

Inbound Marketing 123

Inbound Marketing SEO Transform Communications 123

Hubspot Marketing

DECEMBER 13, 2023

Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. Pro tip: Content that is optimized for search will have the longest lifespan.

Email Marketing 96

Email Marketing Marketing Marketers Customer Acquisition 96

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital.

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Cloze is a relationship management tool built for ABM (account-based marketing) that allows you to see everything about your contacts in one place. What is the role of SEO in B2B marketing?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

MAY 28, 2024

In other words: Your budget that should be going to other channels so that you can grow the pie next year (hello, SEO!) Despite decreasing margins and increasing Cost of Customer Acquisition the rest of next year. Except in SEO, it’s often upside down. In other words, you spend 10% of the paid budget this year on SEO.

SEO 119

SEO Non-Profit Customer Acquisition Law 119