Hubspot Marketing

MARCH 3, 2025

For example, Slack promotes growth through team invites. Source I love that they focus on giving readers helpful strategies instead of promoting their services. Tracking customer acquisition cost (CAC) and lifetime value (LTV) is essential to scaling ad campaigns sustainably. TikTok & Facebook Ads.

Customer Acquisition

Martech

DECEMBER 18, 2024

However, its up to the marketing team to determine how to position and promote that offer. He emphasizes, AI tools work best when data is unified, creating a comprehensive view of customer behavior. As Durraze puts it, The value of AI is not to eliminate creative strategy or human judgment but to empower teams with better information.

Transform

Martech

DECEMBER 2, 2024

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups. This qualitative data can help you gauge the effectiveness of your marketing efforts. This helps isolate the impact of the campaign.

User-Generated

Backlinko

JANUARY 6, 2025

maximum ad spend per customer. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Without this calculation, you risk burning your ad budget on dud campaigns. They sold 6,000 sets in 24 hours. “Sales looked great because thousands and thousands a week were going out.”

eCommerce

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. I cringe whenever I look at how many unopened emails live in my work inbox.

Direct Mail

Hubspot Marketing

OCTOBER 28, 2024

While it doesn’t cross-reference your customer data, it tells you if there are any usability issues that could block leads from converting. Image Source Gavin Yi , Founder & CEO of Yijin Hardware , told me that he used AI-driven heatmap analyses to check if their mobile app’s existing design promotes conversions.

Customer Acquisition

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management

Litmus

OCTOBER 16, 2024

Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns.

Health

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Engage , provide feedback, participate in programs and support brand growth.

Customer

Neil Patel

JUNE 17, 2025

But it’s about more than just customer retention. Instead, it focuses on creating an emotional bond that turns customers from buyers into brand advocates. As champions, they promote and defend your brand — even when you don’t ask directly. This reflects how ready customers are to advocate for your brand.

Branding

Hubspot Marketing

JULY 12, 2024

A cquisition and Advocacy Acquisition and advocacy communities are typically networks of ambassadors or advocates who help build awareness around your brand. Members promote your products and services through word of mouth, affiliate programs, and social media. posts, comments) Engagement: Conversation engagement (e.g.,

Management

Martech

JULY 1, 2025

Marketing handles the editing, SEO optimization and promotion. Start the transition by gathering leaders from various marketing functions and even sales and CX to define what a qualified lead means, what customer acquisition cost truly entails, and the key milestones in the customer journey.

Thought Leadership

Customers.ai

NOVEMBER 18, 2024

By integrating seamlessly with Shopify, it enables businesses to set up and manage customer referral programs, incentivizing existing customers to refer new ones. This approach leverages satisfied customers to drive new sales, enhancing customer acquisition efforts. Ratings & Reviews: Shopify App Store : 4.8

eCommerce

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Consider production costs, what your competitors charge, and how much value your customers see in your product.

Marketers

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. Are you focusing on customer acquisition? Or do you want to retain existing customers? Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. How do you set social media goals ?

Social Media Marketing

Martech

JULY 21, 2025

Customer acquisition costs continue climbing while attention spans shrink. Personalization engines can serve up resources that address specific concerns rather than generic promotional messages. Customer lifetime value becomes your North Star. When customers feel understood, they stay longer, spend more and bring others.

Transform

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing

Litmus

OCTOBER 31, 2024

When you combine that customer information with purchase history, you notice that most hiking customers buy your boots first and then order your backpack. Now, you can create a data-driven experiment that promotes your backpack range to new customers who express an interest in hiking.

CRM

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Customer Acquisition Cost (CAC) What it is: The average cost to acquire one new customer across all marketing and sales efforts.

Customer Acquisition

Customers.ai

DECEMBER 20, 2024

This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time. Traditional marketing focuses on acquiring new customers through promotions, advertisements, and campaigns aimed at driving immediate sales. How does relationship marketing differ from traditional marketing?

eCommerce

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. This approach is common when you have enough conversion data.

Non-Profit

Hubspot Marketing

MARCH 5, 2025

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Pro tip: You can make light work out of customer acquisition metrics using HubSpots resources.

Analytics

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. The brands seeing success on TikTok aren’t just posting. They’re executing with strategy. This is your guide to building one. Establish a Posting Schedule TikTok rewards consistency.

Marketing Strategy

Neil Patel

JUNE 27, 2025

CPL (Cost Per Lead) $3–$15 (depends on industry and form friction) CPA (Cost Per Acquisition) $20–$50 for ecomm, higher for SaaS These are ballpark figures. Your actual costs depend on: Who you’re targeting What your ad is promoting How well your creative performs If you convert profitably, $2.00 per click might be a win.

Price

Sales Force: CMO

JUNE 17, 2025

Connect your data to Data Cloud Personalize with Agentforce Unify loyalty promotions Manage consumption in Digital Wallet Bring journeys into Flow Step 1: Connect your data to Data Cloud For years, targeting the right audience has been mostly guesswork. Marketing Cloud Next changes that.

Transform

Vertical Response

JUNE 4, 2025

Social media platforms, when used effectively, can create memorable experiences and maintain customer interest. Email marketing campaigns with compelling words can drive engagement and remind customers of your brands value, for example. Improving the customer journey at every touchpoint ensures a more memorable experience.

Branding

Welcome Software

MARCH 12, 2025

By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed. How do you measure the success of a product differentiation strategy?

Product

Hootsuite

JULY 15, 2025

To get this data, you need to send users a survey after their customer service experience, asking them to rate their level of satisfaction with the interaction. Net promoter score (NPS) Your net promoter score measures your followers’ brand loyalty.

Analytics

illumin

MAY 15, 2025

An example would be highlighting comparative offers for Diligent Buyers or offering bundled discounts and promotional offers if they purchase X number of times for Spontaneous Buyers. If you wait until June or July to launch ads or offer promotions, you risk losing potential customers who likely made their decisions months earlier.

Advertisers

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. With social networks like LinkedIn and Facebook, you can promote products, position your business, take buyers behind the scenes, and share links to your content marketing assets. What Is Manufacturing Marketing?

Manufacturing

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Manufacturers can sell directly to customers or work with a partner, like a distributor, to help them sell their products. B2B Marketplace B2B marketplaces are a growing (and thriving) sector of B2B ecommerce.

eCommerce

illumin

AUGUST 27, 2024

A report from McKinsey shows that individual personalization can cut customer acquisition costs in half and increase revenue by as much as 15%. Some customers report that hyper-personalization has gone too far. In recent studies, 90% of retailers report that personalization is a must-have in the retail market.

Retail

Lusha

DECEMBER 9, 2024

Share your content on social media, promote it through email marketing, and consider partnering with other businesses or influencers in your industry to reach a wider audience. Social Media Promotion Social media platforms are buzzing hubs of activity where billions of people connect, share, and discover new things.

CRM

Lusha

NOVEMBER 18, 2024

These could include: Revenue growth rate Customer acquisition cost (CAC) Customer lifetime value (CLTV) Sales cycle length Lead conversion rate Customer satisfaction scores By tracking these KPIs, you can measure the effectiveness of your RevOps efforts and spot areas for improvement.

CRM

SocialPilot

JULY 28, 2025

Lower ratings don’t just cost you a few clicks, but they can lead to a significant drop in your customer acquisition and retention. Add short review snippets or 5-star highlights to your welcome emails, promotional campaigns, or abandoned cart sequences. So, what do you think happens when your rating languishes below 4 stars?

Marketers

SocialPilot

APRIL 3, 2025

This platform offers everything you need to take advantage of client feedback and use it to promote your business, whether your goal is to outperform your competitors, increase local SEO, or improve customer satisfaction. You can use ReviewTrackers to put your business insights into practice. out of 5 Moz Local 4.5 out of 5 Yext 4.5

Price