Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. While improved, Google Analytics 4 still collects user data, which raises privacy concerns.

Analytics

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Use Insider

JANUARY 23, 2025

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce

eCommerce

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Lets do it. How Customers.ai

Email Marketing

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. A great example is one of VWO’s free tools, i.e., their AI-powered heatmap generator. While it doesn’t cross-reference your customer data, it tells you if there are any usability issues that could block leads from converting.

Customer Acquisition

Martech

NOVEMBER 22, 2024

.” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Why we care.

User-Generated

Customers.ai

NOVEMBER 14, 2024

Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. E-commerce : Klaviyo is practically tailor-made for ecommerce. Ugh, no thanks.

Email Marketing

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. Make sure to understand where and how conversions relate to your customer journey. Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Should you test making your customer journey uglier? Step 2: Design.

Price

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Onboarding Goal: Help customers get the most out of your product with smooth onboarding. Email touchpoints: Tutorials and user guides. Retention Goal: Keep customers engaged + satisfied enough to consider repeat business.

B2C

Customers.ai

DECEMBER 30, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Why its key : Behavioral insights help refine your content and user experience, leading to more engagement and higher conversions. Customer Support: The platforms support team consistently receives praise.

Price

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Migrate automated flows to our customer journey builder.

Customer Journey

Martech

APRIL 10, 2025

Tailwind Purpose: Content circulation and traffic generation on Pinterest. AI-enhanced marketing for ecommerce ads. million organic views generated for a single campaign and an 854% boost in blog traffic. It simplifies the audience research process, allowing users to create content with clarity and confidence. Processing.

Content Marketing

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. HubSpots Marketing Analytics & Dashboard Software lets you measure performance, track customer journeys, and analyze all your campaigns in one place. Emails pull in $30,000 for just $5,000. Influencers?

Non-Profit

Customers.ai

DECEMBER 9, 2024

Thats a gut punch to ecommerce brands and advertisers whove built TikTok into their go-to revenue generator. Fast forward to today, and TikTok is a cultural juggernaut, boasting over 1 billion monthly active users. Social media giants like TikTok and Facebook hold onto their user data like its a winning lottery ticket.

Advertising

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated

Backlinko

JUNE 23, 2025

Because these are the metrics most clearly tied to your larger goals of lead generation and revenue impact. For example, here’s the SERP for “what’s the best crm”: Notice how the “top” result is an AI Overview that immediately tells the user a few examples of CRMs. Use this planner to keep track of things as your business goals evolve.

SEO

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds.

Marketers

Use Insider

OCTOBER 25, 2024

These guided data-driven journeys led to a 104% increase in first purchases compared to the previous quarter. Picniq : This travel brand used automated WhatsApp messages and journeys to recover lost revenue from browser abandoners and generate more return customers. eCommerce marketing automation.

Customer Journey

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 5 (60+ reviews) What’s “wrong” with Omnisend? (TL;DR)

eCommerce

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. Running an ecommerce campaign? Instead, aim for goals you can track and quantify.

PR

Martech

APRIL 2, 2025

Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. One challenge is keeping email users interested in brand messages in the face of inbox fatigue. These elements generate data you can use to segment your messages and understand your customers better.

Branding

Welcome Software

DECEMBER 19, 2024

Whether you’re planning your personalization strategy , compiling the necessary data to execute your personalization strategy , creating the content that actually gets delivered, or adjusting the user journey in real-time, AI has become an indispensable component of personalization. Imagine a user browsing an ecommerce website.

Customer

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X.

Marketing Strategy

Use Insider

AUGUST 6, 2025

A recent report suggests: 81% of shoppers abandon carts when their preferred delivery options aren’t available One in three exit due to sustainability concerns Clearly, online shopping is taking on a new role: one defined by intelligence, precision, and AI-guided journeys that adapt in real time. Let’s get exploring!

Shoppers

Use Insider

JANUARY 9, 2025

As a result, Braze is the more marketer-friendly alternative , especially if youre looking to get started and generate results as fast as possible. Braze downsides: Unintuitive UI and lack of a true CDP One of the main criticisms of Braze is its outdated user interface. This is all controlled via a simple drag-and-drop editor.

Customer Journey

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

Analytics

Use Insider

JANUARY 13, 2025

Customer support is another sore point, with slow response times and inconsistent assistance leaving users feeling abandoned when problems arise. This extensive cross-channel support allows you to provide a personalized experience to your customers, and build and automate campaigns that truly engage customers wherever they are.

User-Generated

Use Insider

JANUARY 23, 2025

An SMS marketing strategy outlines how a business plans to use text messaging to engage customers with timely, relevant, and personalization promotions and transactional information. Keeping customers informed and satisfied with timely reminders about upcoming appointments and transactional updates (e.g.,

Marketing Strategy

SocialPilot

JULY 9, 2025

With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories. However, users often report slow dispute resolution and limited control over unfair or fake reviews without verified proof. Which is better?

Management

Campaign Monitor

MAY 30, 2025

5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 5 (6000+ reviews) Omnisend Ecommerce-specific Ready-made workflows for online stores $16/month 4.6/5 5 (700+ reviews) Drip Ecommerce segmentation Behavior-based dynamic segments $39/month 4.4/5

eCommerce

Exposure Ninja

APRIL 25, 2025

Connect first-party data sources to personalise ads based on real user behaviour. Brands are expanding across TikTok, Meta, and YouTube to match real-world customer journeys. With more users engaging across multiple platforms daily, sticking to a single channel is no longer a sustainable approach.

User-Generated

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support.

eCommerce

Litmus

JUNE 17, 2025

Plotting email personalization and the customer journey alongside each other keeps everything organized. Plus, AI-generated summaries of emails might inaccurately reflect the content and lead to reduced engagement and increased spam complaint activity. Segmentation and personalization working together is just right.

Branding

Backlinko

MAY 12, 2025

We’ll cover sitemaps for: Blogs Local businesses Ecommerce stores Large sites SaaS sites Corporate sites Note: If you havent created a sitemap yet, or you want to learn more about optimizing them, check out our dedicated sitemap guide first. This makes it easy for users to find products they need for their child.

eCommerce

Campaign Monitor

MAY 30, 2025

While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5

eCommerce

Use Insider

JANUARY 3, 2025

Most customers rank it ahead of CleverTap, as well as other popular names like Attentive, OneSignal, and Iterable. Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable. More consistent support quality.

Customer Journey

Customers.ai

NOVEMBER 27, 2024

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads. It’s not magic but it is one of the most overlooked ways to optimize your ecommerce store.

eCommerce