Remove Customer Journey Remove Gen Z Remove Influencer Marketing
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The attention economy is the actual economy—and social media is the throughline

Sprout Social

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z 86
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 94
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Social media and influencers: 2025 predictions

Martech

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 115
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The Future of E-commerce on Social Media

Marketing Insider Group

Gen Z is setting the pace for how social commerce evolves. Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app.

Gen Z 52
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Social media ROI statistics marketers need to know in 2025

Sprout Social

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. While Facebook often dominates the conversation, what works for the average marketer might not work for you. The pattern shifts dramatically for Gen Z.

Gen Z 81
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Social media statistics in the UK: What businesses need to know in 2025

Sprout Social

The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 77
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Social Commerce and Accessibility Marketing Trends

Calvyn Lee Blog

By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster.