Hubspot Marketing

JUNE 8, 2023

They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Outline a customer journey map. Collect your data.

Customer Journey 141

Customer Journey Analytics Customer Customer loyalty 141

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Retail 122

Retail CMO Customer Journey Shoppers 122

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective. Why Use Customer Journey Mapping Tools?

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy 123

Energy Marketing Marketers Customer Journey 123

Sprout Social

JUNE 26, 2023

Creates a consistent brand experience: An integrated customer experience provides a consistent brand experience for users across every touchpoint, whether chatting with a customer support agent over the phone or visiting a physical store. Understand your customer’s expectations.

Customer Journey 145

Customer Journey Customer Transform Retail 145

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? Marketing Measurement Finally Explained in a Simple Way Measuring marketing is way too complicated right? Register now to save your spot!

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

OCTOBER 10, 2023

That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agreement to move in this direction. It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time.

Customer Journey 124

Customer Journey Customer Law Communications 124

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customer Journey 121

Customer Journey Customer Transform Place 121

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The data you’ve gathered is a valuable resource for future marketing efforts.

Marketing 127

Marketing Marketers Customer Journey Education 127

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Transform 126

Transform Customer Journey Analytics Marketing 126

Martech

NOVEMBER 22, 2024

Eighty-six percent say they will pay more for a great customer experience. Marketers are now at the mercy of algorithms that shape everything from visible customer-facing interactions to behind-the-scenes operations. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer 126

Customer Customer Journey Management Product 126

Martech

OCTOBER 29, 2024

Here are 12 ways your marketing team can use a CDP. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads. That’s not always true.

Customer 122

Customer Customer loyalty Customer Journey Analytics 122

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketing 130

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey 135

Customer Journey Customer Social Media Marketing User-Generated 135

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Thought Leadership 128

Thought Leadership Marketing Marketers Customer Journey 128

Martech

MAY 8, 2025

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Email: Business email address Sign me up! Processing.

Customer Journey 79

Customer Journey Marketing Mix Marketing Marketers 79

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 116

Price Marketing Marketers User-Generated 116

Hubspot Marketing

SEPTEMBER 20, 2024

As an inclusive marketing strategist and consultant and founder of Thompson Media Group , I often remind my clients that some people may have different aspects of their identity. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Here in the U.S.,

Customer 135

Customer Global Marketing Customer Journey Energy 135

Martech

SEPTEMBER 23, 2024

But all the news makes it easy to lose track of what’s most important for marketers. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce for Marketing is the aptly named offering for marketers.

Transform 105

Transform Marketing Marketers Health 105

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 117

Retail Shopper Market Shoppers Advertising 117

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Their decision-making stage in the buying journey.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics 120

Analytics Transform CRM Marketing 120

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Email: Business email address Sign me up!

Transform 79

Transform Customer Journey Marketing Marketers 79

Martech

AUGUST 13, 2024

“ What Wang sees is Braze customers who have centralized their data in a data warehouse syncing those elements relevant to personalized customer journeys into Braze and setting up customer journey orchestration within Braze. “Those guys are going to market with a composable CDP as well.

Customer 118

Customer Customer Journey eCommerce CRM 118

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. B2C CRO Let’s face it: Conversion rates vary across markets. Here’s why.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

SmartBrief - Marketing

NOVEMBER 19, 2024

A combination of these and other strategies will help marketers do their best job building brands and driving growth. Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 Increased focus on impact Complexity within marketing channels and technologies has 10X’ed over the last few years.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price 111

Price CMO Marketing Marketers 111

Martech

NOVEMBER 22, 2024

Eighty-six percent say they will pay more for a great customer experience. Marketers are now at the mercy of algorithms that shape everything from visible customer-facing interactions to behind-the-scenes operations. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer 111

Customer Customer Journey Management Product 111

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Martech

AUGUST 2, 2024

Knowing nothing else, how would you place a value on this random individual? Are they currently in the market?” Returning to your business case, what can you know about people who are potential customers of yours? Not that anyone ever had arguments about marketing spend.) What do you think they are worth to your company?”

Customer 115

Customer Customer Journey eCommerce Analytics 115

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91