Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Follow the data to get insights about what consumers want Despite the chaos, the customer journey still involves specific moments that matter most, like when consumers have a problem they need help solving.

Gen Z 70

Gen Z Millennials Shoppers Retail 70

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.

Gen Z 83

Gen Z Millennials Social Media Marketing User-Generated 83

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Since the team doesn’t know much about millennials, they utilize ChatGPT to answer some questions about where this demographic shops for shoes.

Millennials 126

Millennials Marketers Marketing Marketing Automation Platform 126

Martech

FEBRUARY 23, 2024

Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Journey stage tagging. Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests.

Transform 121

Transform Customer Journey Analytics Millennials 121

Use Insider

SEPTEMBER 15, 2023

Why you need to incorporate coupon marketing into your omnichannel customer journey Integrating coupon marketing into your omnichannel customer journey is a strategic move with many tangible benefits for marketers. SMS coupon marketing is one of the most direct and efficient ways to connect with your audience.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketers 52

Martech

JULY 21, 2022

The younger your customers are, the more likely they’ll flee, according to the PwC findings. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Millennials weren’t much more loyal at 35%, while 31% of Gen X said this, along with only 19% of Boomers. Bad experiences and customer service.

Gen Z 126

Gen Z Millennials Branding Shipping 126

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z.

Transform 85

Transform Marketers Marketing Gen Z 85

Sprout Social

MAY 29, 2025

Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly.

Gen Z 55

Gen Z Social Media Marketing Transform Marketers 55

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Increasingly, the key to great CX is to make it an exceptionally emotional experience across the entire customer journey. However, challenges are also opportunities.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. The more data you collect, the better you can understand your customer journey.

Product 141

Product eCommerce Millennials User-Generated 141

Hubspot Marketing

MARCH 12, 2020

For example, if you’re targeting millennials, you might consider Instagram and Twitter for your media plan. To make this process easier, think about your customer journey. Basically, an integrated media plan is a blueprint for a marketing campaign. An integrated media plan answers questions like "Who is the target audience?"

Marketing Strategy 140

Marketing Strategy Millennials Target Market Marketers 140

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. You want to make sure you’re reaching customers after every major activity they perform.

Promotion 134

Promotion Customer loyalty Gen Z Customer Journey 134

Customers.ai

JANUARY 6, 2025

The Foundation: Knowing Your Ideal Customer Profile (ICP) Before you can create an effective customer targeting strategy, you need to know exactly who youre targeting. And no, millennials who like coffee isnt cutting it anymore. Image: Saleshandy Your Ideal Customer Profile (ICP) goes way deeper than just demographics.

Customer 90

Customer eCommerce CRM Shipping 90

Hubspot Marketing

MAY 27, 2024

I’ve personally discovered that how my customers see themselves is often more important than how I see them (even if my view is more realistic). Determine your average customer journey. This step involves knowing my customers' next move. After I nail down the customer journey , I begin segmenting my audience.

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

Martech

MARCH 29, 2023

David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. .” Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 117

Analytics Product Automobile Customer Journey 117

Duct Tape Marketing

MAY 26, 2020

It might surprise you to learn that they watch 10 percent more video s on YouTube than Millennials. Meanwhile, Millennials and Gen Zers outpace Boomers and older generations when it comes to podcast listening. For example, did you know that video, while a popular medium with all consumers, is even more effective with Baby Boomers?

Non-Profit 99

Non-Profit Millennials Thought Leadership User-Generated 99

Sprout Social

JANUARY 3, 2022

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. Accelerate buyers through the sales cycle.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Martech

FEBRUARY 11, 2022

Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Click here to download!

Personalized Marketing 124

Personalized Marketing B2C Customer Journey Law 124

Adobe Experience Cloud Blog

MAY 26, 2016

Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. What about suggestions for irrelevant products?

Customer 91

Customer Thought Leadership Millennials Non-Profit 91

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. The most confident marketers gather data at every stage of the social customer journey. Employers take center stage in a divided world. They focus on omnichannel integration.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Duct Tape Marketing

FEBRUARY 25, 2020

Advances in technology and changes in digital marketing have radically shifted the customer journey. Instagram skews younger than Facebook , so the demographics of the audience you’ll reach will be more Millennials and Gen Zers. It’s important to remember, though, that the sale is not the end of the customer journey!

Education 99

Education Millennials Customer Journey Customer 99

Neil Patel

JUNE 22, 2021

In many cases, content is the moment when your relationship with the customer begins, and that content is going to be with them through every step of the customer journey. Content marketing isn’t just good for customers; it drives profits. Target Millennials and Gen Z With Adaptive Content. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Search Engine Land

OCTOBER 3, 2024

Keyword intent identifies where users are in their customer journey plus common language and behavior at different funnel stages. Let’s say I run a lifestyle blog for millennial parents, and Halloween season is approaching. Hashtag (#) volume measures content saturation across the content landscape (by topic or brand).

SEO 94

SEO Millennials User-Generated Fashion 94

Duct Tape Marketing

MARCH 15, 2023

How do I know exactly what did what, because the customer journey's a little all over the place, So are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? So you instinctively understand how to map a customer journey and know the differences in attribution.

Millennials 95

Millennials Marketers Marketing Health 95

Hubspot Marketing

OCTOBER 24, 2022

To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. Agarwal continues, "We are also doubling down on organic growth strategies and efforts to better monetize our user base and leads. There is no one-size-fits-all approach to effective lead generation.

Gen Z 104

Gen Z Millennials Transform Direct Mail 104

Duct Tape Marketing

MARCH 27, 2025

Think Employee Journey, Not Just Customer Journey : Gen Z sees work as part of their life experience. I know that you and I and a lot of other people have talked about the customer journey for a long time and I'm a big believer in it. They crave environments where feedback is open, and purpose drives work.

Gen Z 47

Gen Z Branding Customer Journey Communications 47

Adobe Experience Cloud Blog

APRIL 8, 2014

In fact, the technology exists to customize what every user sees on pretty much every channel. Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television. Today, your website can be as personalized as your email.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Neil Patel

SEPTEMBER 23, 2020

73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. As the name suggests, the idea here is to convert the lead into a paying customer. Lead Conversion.

Email Marketing 143

Email Marketing Key Performance Indicator Marketers Marketing 143

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. Identify any barriers in the customer journey and define steps to remedy them.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Vertical Response

NOVEMBER 20, 2024

Understanding that a significant portion of your audience, such as 73% of millennials, prefers email communications reinforces the importance of building a strong email list. Enhanced Automation Enhanced automation allows for setting up complex workflows that send targeted emails based on customer actions or inactions.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Hubspot Marketing

FEBRUARY 23, 2024

If you want to understand, leverage, or optimize how you interact with customers, take a look at the touchpoints that shape the customer journey. You get a better idea of what your customers like and dislike. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience.

Direct Mail 115

Direct Mail Marketers Marketing Social Media Marketing 115

Customers.ai

SEPTEMBER 18, 2024

revealed visitor audiences directly to Google Ads: Build custom audience segments, 10x your Google Ads audience reach, and give Google the first-party data it needs for better targeting. Customers are seeing a 15% increase in ad conversions and 20% better cost per result, ensuring your ads reach the right people and drive optimal performance.

Shoppers 53

Shoppers Outbound Marketing Customer Journey Millennials 53