SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 115

Health Millennials Transform Retail 115

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 114

PR Gen Z Thought Leadership Communications 114

Vertical Response

JANUARY 18, 2025

People often feel compelled to check their social media accounts due to a persistent anxiety about missing out on interactions or events, which can lead to negative mental health outcomes. Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Sprout Social

DECEMBER 17, 2018

From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect people to causes impacting those across the globe. Your brand’s values are a critical element to both engagement and customer loyalty.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Use Insider

APRIL 12, 2023

To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customer loyalty loop. These milestones determine your customer lifecycle stage segments. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Hootsuite

NOVEMBER 28, 2022

11 ways customer experience management can improve your business. By investing in your customer experience management, you can improve the health of your business. Plus, you’ll build a strong base of loyal, happy customers, which means even more revenue down the road. Boost customer loyalty.

Management 144

Management Customer CRM Customer Journey 144