article thumbnail

Brand Tracking: How to Streamline This Process With AI

Hubspot Marketing

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI. Estimate your NPS score.

article thumbnail

Unlock the real value of genAI in martech

Martech

Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. Other ways to segment audiences include device usage, channel preferences, engagement levels, and loyalty. Free to use image from Pexels These are just a few examples.

article thumbnail

How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions.

article thumbnail

Gamification in Marketing

Use Insider

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

article thumbnail

What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

Exit-intent campaigns are designed to capture potential customers who are about to leave a site by presenting last-minute offers that encourage purchases. Exclusive access promotions, such as member-only deals, can also create a sense of belonging and urgency, driving sign-ups and fostering customer loyalty through inbound marketing.

article thumbnail

How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in. What is social media market research?