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Social media marketing — authenticity over all

SmartBrief - Marketing

With so many brands vying for the attention of their consumers, it’s essential to ensure a successful communication strategy in order to boost brand awareness, build trust and create stronger relationships with potential buyers. Specifically the brand is using TikTok as the main social platform to meet their audience where they are.

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

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7 High-Performing Ecommerce Marketing Strategies for 2022

CXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

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5 Powerful Benefits of Omnichannel Marketing

Sachs Marketing Group

There are several benefits of omnichannel marketing, including consistent brand messaging, a smoother customer journey, higher customer retention, increased revenue, and better customer insight. In this article, you will discover five compelling benefits of omnichannel marketing. What is Omnichannel Marketing?

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Building Brand-Customer Relationships Through Marketing Automation

OnPassive Marketing

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What is marketing automation?