SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Event marketing is about getting people to attend and promoting your brand, product, or service. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. In todays digital world, its about branding and customer engagement.

Branding 83

Branding Retail eCommerce Customer loyalty 83

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue. Basic decorations like garlands and ornaments add a festive touch to any retail environment.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. This can look like rule-based images or content automation by way of product recommendations.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. Companies with engaged employees report significantly higher sales and customer loyalty rates.

Customer 121

Customer Customer loyalty Management Retail 121

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 122

Retail Customer Shoppers eCommerce 122

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 94

CRM Customer Transform Customer loyalty 94

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Customer Shoppers eCommerce 116

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 107

Customer Price Customer Acquisition Customer loyalty 107

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Are there products I look at but don’t purchase?

Retail 98

Retail Shoppers Transform CRM 98

Martech

OCTOBER 11, 2024

Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time. It can adapt experiences instantly based on what a customer is doing at that exact moment. A few seconds of lag can make or break an interaction.

Customer loyalty 70

Customer loyalty Retail Finance Shoppers 70

Content Marketing Institute

JANUARY 1, 2018

Apps can be tailored to the needs of every customer, providing a personalized experience that a simple mobile site cannot usually offer. For example, the online retailer Zappos—already well-known for its excellent customer service—continues to impress customers with its personalized mobile app.

Customer loyalty 60

Customer loyalty Customer Transform Retail 60

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? Whether its comparing products, reading reviews, or searching for deals, the majority of the buying journey starts long before customers hit buy now. Customers are ready to buy or theyre ready to walk away.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. Example: We noticed youve been checking out [product]. Thanks for your patience!

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Econsultancy

MAY 23, 2022

Combining small design details, strategic page placement, and memorable content to not only communicate information to potential customers, but show that you understand exactly what their needs are in that stage of their search journey, is a valuable investment for driving future revenue, and providing a leading CX.

Retail 105

Retail Whitepaper Finance Customer loyalty 105

illumin

FEBRUARY 19, 2025

illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025. Perks and programs are a great way to build retail existing and attract new customers. In 2025, this often means working with influencers.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Hubspot Marketing

APRIL 10, 2018

Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. Except, in 2012, sales for J.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.   So, how else are luxury brands inspiring loyalty? Investment in digital clienteling tools.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Marketing Insider Group

JULY 26, 2021

Better access to more product options has made brand loyalty less secure. In fact, 46% of consumers still prefer in-person shopping because they can see and feel products, and even those who prefer online shopping indicate that they don’t do it exclusively. The decision to buy online won’t be dictated by product type.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Hootsuite

JULY 27, 2022

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. It almost became 2030 overnight,” says Shopify’s Chief Product Officer, Craig Miller in an interview with BNN Bloomberg.

Customer 118

Customer Shoppers eCommerce Retail 118

Sprout Social

MARCH 18, 2025

The American sporting gear retailer offers everything from golf clubs to running shoes to kayaks, and prides itself on delivering customized, white glove customer service in stores. At a time when many retailers are shuttering their doors, Dicks is expanding and introducing new store features like rock walls and turf fields.

Health 69

Health Influencer Marketing Food Retail 69

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

Marketing Insider Group

SEPTEMBER 17, 2024

I guess there will be many definitions of what makes a company truly ‘ customer-focused.’ ’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ That’s a great question.

Customer 76

Customer Transform Entertainment Real Estate 76

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. 67% expect surprise gifts.

Shoppers 112

Shoppers Customer loyalty Retail Customer 112

Welcome Software

DECEMBER 4, 2024

Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. You might decide to order it directly through an online retailer. Today's customer journey looks more like a spider web. The challenge?

Management 52

Management Customer Customer Journey Shipping 52

Neil Patel

AUGUST 6, 2021

Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. This post will dive into the strategies you can use to boost your customer retention rates. Understand the Customer Journey and Optimize Your Customer Experience Accordingly.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Hootsuite

MAY 31, 2022

Facebook Marketplace is a powerful tool for any retail business. List retail inventory. Use Facebook Marketplace to list all your store’s retail inventory. Beauty brands might list products, while car dealerships could list their in-stock vehicles. Show inventory for retail items, vehicles, and event tickets.

Shoppers 145

Shoppers Retail Price eCommerce 145

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. And what other inroads will be made in customer experience for retailers and brands? Dig deeper: Let’s chat about this product. “In

Transform 122

Transform eCommerce Shoppers Retail 122

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The programs, perhaps unsurprisingly, are popular.

Customer loyalty 108

Customer loyalty Retail Marketing Marketers 108

Neil Patel

OCTOBER 19, 2021

First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. It has always been an important measure of retail succes s , and naturally, the more foot traffic an area has, the more chances there are to make sales. Highlight Exclusive Online-Only Products.

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

AUGUST 26, 2022

Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Product recommendations based on purchase and/or search history. Customer loyalty programs. Why do we prefer personalized experiences?

Branding 123

Branding Retail Shoppers Customer loyalty 123

Neil Patel

DECEMBER 18, 2020

That’s why apps like Wanelo became very popular; their ease of use and accessibility made it simple for users to purchase products on the go or from the comfort of their homes. So, how do you determine which app will help you sell your products fast? Read Customer Reviews. For sellers, this gave them access to a huge market.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145