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2022 Email Marketing Trends: What Retailers Need To Know

Litmus

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. How will this impact retail marketers?

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8 proven retention marketing strategies to boost customer loyalty

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Take loyalty programs as just one example of the power of engaging your current customers. Better cost-effectiveness Some research indicates that acquiring a new customer can cost five to seven times more than retaining an existing one.

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Email marketing best practices in 2024

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Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

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10 Types of Emails in Email Marketing

Sachs Marketing Group

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy?

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

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8 Types of Email Content to Send Your Audience

Campaign Monitor

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. Creating this content also gives you a prime opportunity to enhance your email strategy with fresh content every time you hit send. Email is definitely the channel to send these invitations for feedback.

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Email personalization: Best practices to upgrade your campaigns

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Email personalization sets you apart from competitors who still rely on generic campaigns. It boosts customer loyalty When customers receive content that resonates with their preferences, you are more likely to develop brand loyalty with your customers. How do you send personalized mass emails?