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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers.

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Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season

Customers.ai

Because your Black Friday customers are still primed to shop! Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

81% of shoppers research online before making a purchase. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. And its a must!

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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Brand Loyalty: A Practical Guide for Long-Term Growth

Neil Patel

Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Discounts are great.

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New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. and Klaviyo, you’ll capture more return visitors and ensure those high-value customers don’t slip through the cracks—even if Klaviyo’s cookie expires.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

a special welcome offer—like a discount on the first purchase or free shipping). “50 shoppers are checking this out!”). Some Litmus customers have seen a 116% increase in click-through rates (CTR) using this approach. Your new customers have entered your world, and it’s your job to be a gracious host.