Hubspot Marketing

AUGUST 7, 2025

The template below walks through three phases on the journey to a team of 25: Foundation Specialization Scale We’ll discuss what marketing roles you need at each phase, associated metrics, when you should hire specialists, and overall outline an effective marketing organization structure for rapid growth.

Marketers

Martech

JULY 2, 2025

People-related challenges: These include prioritizing voice of customer (VOC) programs relative to other initiatives, properly analyzing unstructured comments, and relying on quantitative metrics that are simply easier to measure, such as year-over-year trends.

Customer

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. Find out all about it by watching the session.

Gen Z

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Hubspot Marketing

APRIL 22, 2025

New people mean new potential audience members and, more importantly, customers. Marketers named building brand awareness their top goal with social media in 2025, so this cant be ignored. If your audience is hanging out there, it's a great place to start. Post consistently.

Branding

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

Influencer Marketing

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Customer Marketing

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

Customer Marketing

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing

Duct Tape Marketing

AUGUST 27, 2015

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. photo credit: pexels.

Customer Marketing

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

Customer Marketing

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

It’s the blood running through marketing’s veins. If you don’t have a data strategy in place, you need to create one—now. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. You’ve been connecting with customers through print ads for years. Data makes personalization possible.

Finance

Marketing Insider Group

AUGUST 6, 2013

Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas. Innovation happens when marketing leaders commit to it. And unfortunately, in those places where it is funded, too few are tracking the effectiveness.

Marketers

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So And that way they can find their country-specific localized materials in one place very easily.

Product

Sprout Social

NOVEMBER 27, 2023

Whether it’s about new social media tools or exploring effective customer marketing strategies, these interactions give Arb members a fresh perspective on a number of important topics. The social marketing world has needed a gathering place where this can happen—I fully believe this is what The Arb is growing to be.”

Social Media Marketing

Hubspot Marketing

MAY 14, 2019

In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Experiential Marketing. Guerrilla Marketing.

Stealth Marketing

Marketing Insider Group

JANUARY 18, 2022

Marketers have been studying it for decades. Before we dive into the ways content can influence consumer behavior, let’s go over how the two are connected in the first place. In short, when you take a funnel marketing approach to deliver the most relevant content possible, consumers feel more understood.

Place

Sprout Social

OCTOBER 11, 2022

As one marketer said, “You need a lot of content to support a program. If your company’s not in a good place with content, then you’re going to struggle.”. A compelling employer brand helps you convince talent that your organization is the best place for them to build their careers. Recruitment content.

Thought Leadership

Marketing Insider Group

AUGUST 26, 2020

To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Decide as an entire team, but make sure your marketing department’s voice is heard.

Marketers

Neil Patel

NOVEMBER 27, 2020

However, it’s not always the first place shoppers think of when looking for handmade goods or unique items. These give you access to valuable data about product performance, allowing you to spot trends, optimize listings, and better market your items. For example, eBay is huge, with 182 million active buyers.

Shipping

Adobe Experience Cloud Blog

JULY 12, 2017

And when you think about it, a customer community is the perfect place to do all three, let’s take a look at why: Step 1: Listen. We are now squarely in the Engagement Economy where we all need to meet our customers wherever they are with information they care about. Meet them there and listen to what they’re saying.

Customer

Marketing Insider Group

AUGUST 10, 2020

We now have what ITSMA calls a blended model, with about 10 customers still getting 1:1 and about 5 times that number of customers getting shorter-term, opportunity-based marketing that supports decision cycles this quarter and next. As those cycles come to completion we add in new accounts in their place.

Transform

Neil Patel

MARCH 2, 2021

Investors are more interested in providing the company with the resources it needs, partners are more committed to growth, and the company can use the improved profit margins to pass the value to its customers for a greater market position. What About CAC Per Marketing Channel? How You Can Measure CAC.

Customer Acquisition

Hubspot Marketing

MAY 25, 2017

And guess what -- 81% of marketers whose companies have this type of SLA have an effective marketing strategy. But if you don't have a Sales and Marketing SLA in place, fear not: We've outlined four steps to create one below, as well as ways to get started on aligning your sales and marketing teams.

Communications

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Lighter dropdown navigation structure : We’ve changed the navigation bar to drop down automatically and hyperlinked key areas, so you can visit more places with less clicking. These updates also simplified cross-community navigation for customers interested in learning across the Adobe Experience Cloud portfolio.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? You Can’t Be Flexible.

Marketing Automation Platform

Sprout Social

JULY 26, 2019

No two teams use Slack the same, but the end-goal is the same: it gives teams a place to stay connected without having to leave their desks or waste time in their inboxes. For those using it at work, Slack isn’t somewhere to discover customers, market yourself or sell stuff. Is Slack social media? Memes and image-based content.

Communications

Marketing Insider Group

APRIL 10, 2023

Direct traffic came in a clear second place, at an average of 32% across all industries. You can create it for one channel, like your blog , then repurpose it in other places, like social media and email. Hiring an agency allows you to execute at the level today’s market requires. The best thing about content?

B2C

Adobe Experience Cloud Blog

APRIL 25, 2018

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. Do the same for your marketing team.

Health

Adobe Experience Cloud Blog

MARCH 11, 2020

According to research by Bain and Company , increasing customer retention rates by 5% increases profits by 25 to 95 percent. Clearly, the research supports Covey’s theory of customer trust. Here are some steps you can take to demonstrate to customers that their trust in your company is well-placed.

Customer