Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Knowing nothing else, how would you place a value on this random individual? How much is a random person worth to your business?

Customer 117

Customer Customer Journey eCommerce Analytics 117

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 133

Customer Global Marketing Customer Journey Energy 133

Hubspot Marketing

JUNE 8, 2023

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics.

Customer Journey 141

Customer Journey Analytics Customer Customer loyalty 141

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Customer Journey 144

Customer Journey Customer Transform Retail 144

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 123

Customer Food Shoppers Retail 123

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 114

Customer Customer Journey Management Product 114

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 112

Customer Food Transform Health 112

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Customer Journey 126

Customer Journey Customer Law Communications 126

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Customer Journey 133

Customer Journey Customer Whitepaper Marketers 133

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customer Journey 124

Customer Journey Customer Transform Place 124

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 118

Direct Mail Gen Z Whitepaper Customer 118

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. What is digital customer service? Translation?

Customer 131

Customer Food CRM Customer Journey 131

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Customer Journey 134

Customer Journey Customer Social Media Marketing User-Generated 134

Sprout Social

MAY 22, 2025

Lets talk about why your team is still your most powerful resource, and how people will remain at the heart of your AI-powered customer engagement strategy. Understanding AI customer engagement AI customer engagement is the use of artificial intelligence to better support, respond to and understand customers across digital touchpoints.

Customer 92

Customer Customer Acquisition Customer Journey Branding 92

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Are your customers info-hungry pros? Surprising? Book a Demo 1.

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 30:45: When personalization goes wrong.

Customer Journey 120

Customer Journey Marketers Marketing Advertisers 120

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 124

Analytics Customer Journey CMO Marketers 124

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place.

Retail 120

Retail Shopper Market Shoppers Advertisers 120

Martech

OCTOBER 16, 2024

retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The reality is that we’re throwing money at screens while our customers are walking through doors. But with 80% of U.S. I don’t like to buy shoes without trying them on. The result?

Retail 124

Retail CMO Customer Journey Shoppers 124

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. The latest data indicates a notable surge in its use.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Search data can show you: The specific problems your customers are trying to solve. Their decision-making stage in the buying journey. Their level of knowledge about a product.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Martech

JANUARY 10, 2025

Customer data platforms (CDPs) are no exception. The common drivers behind deploying a CDP in your business can range from leveraging your first-party data and helping you move away from third-party cookies, to driving personalized and consistent customer journeys, Kalpokaite said. Email: Business email address Sign me up!

Transform 120

Transform Customer Journey Customer Place 120

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 126

Energy Marketers Marketing Customer Journey 126

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Hyper-personalization as competitive advantage Customers increasingly demand personalization. Here’s what that means for marketing analysts.

Transform 128

Transform Customer Journey Analytics Marketers 128

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Ensure tracking is in place before launch (ever had missing UTM data?

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

SmartBrief - Marketing

NOVEMBER 19, 2024

Attribution models have struggled to factor in increasingly complex customer journeys in the past. AI and machine learning are addressing issues such as data silos where customer data is dispersed across multiple technology platforms, often in different data formats.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. That’s where the Customers.ai Shopify Marketing App comes in.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Sales Force: CMO

MARCH 19, 2025

Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. According to Salesforces State of Connected Customer , 81% of customers expect faster service.

Customer 73

Customer Customer Journey Marketers Marketing 73

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 70

Customer Key Performance Indicator CRM Management 70

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. The following strategies offer a helpful starting place.

Advertisers 120

Advertisers Advertising Non-Profit Real Estate 120

Martech

NOVEMBER 8, 2024

Success metrics and dashboards may be in place, but there’s little time to assess the last initiative holistically. For instance, a campaign might track only immediate conversions without considering long-term customer engagement or retention. Does this sound familiar?

Marketers 130

Marketers Marketing Customer Journey Education 130