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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

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8 Inclusive Ecommerce Website Examples That Drive Growth

Hubspot Marketing

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Signals That Tell Ecommerce Customers a Brand Is for Them 1. If you need additional resources to help you with your ecommerce strategy, check out this Ecommerce Planning Kit from HubSpot.

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Holiday ecommerce start surpasses record-breaking forecast

Martech

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. For the first 24 days of November, U.S. year-over-year. Shift to mobile.

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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place.

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How content is critical to a winning ecommerce strategy by Edna Chavira

Martech

Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert. By embracing this strategy, businesses can personalize customer experiences, streamline product discovery, and boost conversions—all while saving time and resources.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Want to know the most effective ecommerce growth strategy? Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Then invest thousands in inventory and marketing, hoping customers will buy. Talk to your customers. You follow trends. Trust your gut.

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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. online sales this year. increase over last year.

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