Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 112

eCommerce Shoppers Price Retail 112

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 123

eCommerce B2C Manufacturing Retail 123

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1.

Customer 123

Customer Transform Retail Finance 123

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping.

Customer 114

Customer Transform Shoppers eCommerce 114

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Crme de la Crme: Our Favorite Ecommerce Website Examples Short on time to review every ecommerce website example on this list?

eCommerce 95

eCommerce Shoppers Transform User-Generated 95

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. And your customers want the same. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Just look at Cosmetifys success. The result?

eCommerce 83

eCommerce Food Shoppers Retail 83

Aspiration Marketing

OCTOBER 7, 2024

As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates. Social commerce unlocks a limitless shopping experience.

eCommerce 252

eCommerce Branding Customer Social Media Marketing 252

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 115

Customer B2C CMO Customer Journey 115

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. What was once a controversial approach to statistics is nowadays at the core of how the web and ecommerce function. Processing.

Customer 115

Customer Customer Journey eCommerce Analytics 115

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. For ecommerce brands, these findings underscore the importance of path to purchase research. And its a must!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth?

eCommerce 86

eCommerce Branding Retail Shoppers 86

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Its about knowing your customers. Miss the show? Bulk discounts?

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention.

eCommerce 65

eCommerce Shoppers Retail Entertainment 65

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Customer lifetime value (CLV) and cost per acquisition (CPA) reveal long-term profitability and marketing efficiency. Email: See terms.

eCommerce 65

eCommerce CMO Customer Journey Analytics 65

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 118

Customer Customer Journey eCommerce CRM 118

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising? Book a Demo 1.

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Customers.ai

JANUARY 6, 2025

Customers expect more now. The ecommerce brands delivering that more are winning big. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Todays customers expect personalization. And guess what?

Customer 92

Customer eCommerce CRM Shipping 92

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. This guide breaks down the essential tactics fashion brands need to boost their online presence, attract the right customers, and turn clicks into conversions. What is SEO for Fashion Ecommerce?

Fashion 52

Fashion eCommerce SEO Shoppers 52

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Advertisers 103

Advertisers Advertising Customer Transform 103

Search Engine Land

JULY 12, 2024

customers in its mobile app. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. customer base. How it works.

Transform 87

Transform Customer Shoppers Fashion 87

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customer 114

Customer B2C Customer Journey Communications 114

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. What Is Email Marketing Automation for Ecommerce?

eCommerce 54

eCommerce Shoppers Shipping Transform 54

Martech

SEPTEMBER 25, 2024

Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. You can sign up here.

eCommerce 62

eCommerce Customer loyalty Customer Whitepaper 62

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

Shoppers 119

Shoppers eCommerce Retail Health 119

Use Insider

JANUARY 23, 2025

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hubspot Marketing

FEBRUARY 14, 2025

Limit the amount a customer can buy. The winner was Chips for $1, limited to four per customer". How Marketers Can Leverage the Scarcity Principle Lets finish with three tips you can apply today. KFC Australia tested 90 different Facebook ads. Shorter deadlines drive quicker action.

Transform 85

Transform eCommerce Shoppers Price 85

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. That’s where the Customers.ai Shopify Marketing App comes in.

eCommerce 99

eCommerce Outbound Marketing Customer Journey Customer Acquisition 99

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Martech

AUGUST 2, 2024

Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear? No verticals reached reactivation rates of 10% or higher, even though reactivated customers spend more than new ones. Are you getting the most from your stack?

Retail 117

Retail eCommerce Customer 117

Jeff Bullas

JANUARY 17, 2023

So why do eCommerce businesses fail to deliver? The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. Today, we’ll share 5 on-site personalization best practices that will lead to more satisfied customers and more revenue for your business. Easy peasy!

eCommerce 290

eCommerce Shipping Email Marketing Education 290

Martech

AUGUST 8, 2024

What hasn’t changed (and won’t anytime soon) is that customers want to see a real value exchange if they’re going to give up their valuable personal data. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

Transform 125

Transform Analytics eCommerce CRM 125

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. The answer lies in what digital shopping lacks an immersive, customer-centric experience that deepens emotional engagement in a way online interactions cant. In todays digital world, its about branding and customer engagement.

Branding 84

Branding Retail eCommerce Customer loyalty 84