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What it will take to win over Holiday shoppers in 2024

illumin

The Eaton Center in Toronto, Canada during the holiday season The holiday season 2024 and how it’s shaping up While many shoppers are ready to open up their wallets for the holiday season – savings are top of mind in 2024 and the most important retail season of the year is no exception. from 2023’s numbers.

Shoppers 105
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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z 145
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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 113
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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This number goes up to 21% among Gen Z.

Gen Z 120
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2024 online holiday spending set for record year with $240 billion in sales

Martech

online holiday shoppers are expected to spend $240.8 Understanding where their customers fit in these trends will help a business make the most out of the holiday push. This is because of price discounts, not because shoppers are feeling wealthier. Shopping by generation. This represents a 8.4% year-over-year growth.

Gen Z 122
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101
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5 Best brands on Pinterest to learn from

Sprout Social

The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.

Gen Z 129