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The Eaton Center in Toronto, Canada during the holiday season The holiday season 2024 and how it’s shaping up While many shoppers are ready to open up their wallets for the holiday season – savings are top of mind in 2024 and the most important retail season of the year is no exception. from 2023’s numbers.
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep GenZcustomers.
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.
Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This number goes up to 21% among GenZ.
online holiday shoppers are expected to spend $240.8 Understanding where their customers fit in these trends will help a business make the most out of the holiday push. This is because of price discounts, not because shoppers are feeling wealthier. Shopping by generation. This represents a 8.4% year-over-year growth.
Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.
The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.
Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Savvy shoppers will be on the lookout for good deals.
Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of GenZ. This trend is even more pronounced among younger shoppers.
GenerationZ consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. GenZ expects greater transparency & personal validation from every online experience, says @joderama. GenZ is projected to make up to 40% of consumers by 2020 via @barkleyus.
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world. In 2023, shoppers worldwide downloaded Shein 261.94
With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly GenZ), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a GenZ audience. s pivot to focus on GenZ? Some of e.l.f.’s
What shows up in a TV ad has the potential to influence shoppers on their mobile devices. GenZ consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Shoppable means different things in the digital ad business, depending on the customer. Mobile Wallets.
The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. Customers are tired of empty pledges and are looking for companies to take meaningful action. But it seems that tough times are starting to wane. A recent survey from McKinsey & Co.
For many brands today, marketing to GenZ might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: GenZ’s massive spending power and dependence on social media speak for themselves. The reality, though?
Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.
Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. And younger audiences arent shy about walking away if you miss the mark.
Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. The following trends keep shoppers hooked and turn these livestreams into must-watch events. We also predict that AI-generated captions and translations will help make live social shopping more inclusive and accessible.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.
Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.
Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand. The opportunity is two-fold: Easy purchasing for customers, and fast, low-cost results for your company. The strategy? One-of-a-kind, trackable links attached to Pins.
We surveyed 500 British and Irish consumers comprised of: GenerationZ (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on GenerationZ and social media. As the most tech-reliant group, GenZ and social media are almost synonymous. Be transparent and authentic.
What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. This means that customers will complete their purchases from your shop directly in the app.
A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.
Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!). The pattern shifts dramatically for GenZ.
Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into GenZ audiences and leverage short-form video.
Retailers like Amazon, Home Depot, Walgreens and Macy’s have years of shopper data and behavioral insights, offering an unparalleled picture of consumer preferences, habits and life events. For example, shoppers won’t browse Amazon for a new financial advisor. Given its perceived authenticity (especially by GenZ), U.S.
GenZ is setting the pace for how social commerce evolves. Facebook and Instagram have even enabled live chat-based shopping, where customers ask questions directly and buy on the spot. What this means for brands is a new kind of customer journey—shorter, faster, and often impulse-driven.
And your customers want the same. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates.
Follow the data to get insights about what consumers want Despite the chaos, the customer journey still involves specific moments that matter most, like when consumers have a problem they need help solving. Dig deeper: The new blueprint for customer experience: Always on, always listening 2.
In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.
More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.
The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. Learn how to sell more products on social media and delight your customers without relying on cookies. That’s a lot of engaged potential customers.
In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.
Or that 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years? Creating personalized experiences based on collected customer data, also known as first-party data, is an increasingly critical part of retail data strategy. Make the holidays happier for shoppers.
If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you've pleased your customers in the past. Once you create a business page, you can begin to share posts about your products and offerings.
Amazon continues to be the most popular starting point for online shoppers with one exception – GenZ, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.
Drawing from his research, Solis introduced “Generation Novel” (Gen N), a term he uses to describe a consumer behavior shift that transcends traditional demographics. It’s not about being GenZ or Millennial anymore—it’s about how technology and global events like the pandemic have rewired all of us.”
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , GenZ is Pinterests fastest-growing user base in Australia.
Research from Sprout’s How to Reach Digital Natives report found that both GenZ and Millennials want to see brands make more use of Instagram. It’s the top social network among GenZ audiences and the third most popular among Millennials. Loop in your customer care team. Will Instagram Drops work for my brand?
Around 40% of shoppers say that user-generated content (UGC) is “extremely” or “very” important when making a purchase decision. Continue reading as we’ll cover answers to these questions with these recent UGC statistics.
In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence.
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