Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z

illumin

JANUARY 14, 2025

Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app.

Gen Z

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z

Calvyn Lee Blog

JULY 31, 2025

It improves customer relations and tailors content to specific needs. Question: Which generation is shown to be the most influenced by positive social media interactions, like likes and comments, when making purchasing decisions? Positive customer feedback. To prevent users from interacting with competitors.

Marketing Mix

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. All of these businesses sell custom song lyrics prints. AI overviews are not that significant yet; users are scrolling to the organic listing. The primary purpose of marketing is sales. SEO has compounding benefits.

SEO

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result? For example, 61.6%

Gen Z

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.

SEO

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. alone, 77% of small businesses use social media for essential functions like sales, marketing, and customer service. In the U.S. People want to see behind-the-scenes.

Gen Z

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. When creating a customized experience for sports fans, make sure to tie it back to your brand.

Gen Z

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole

Hubspot Marketing

JANUARY 22, 2025

Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. This content is great because it showcases what real customers experience and feel after buying from you. Sounds nice, doesnt it? Its a win-win.

Gen Z

Buffer Marketing

APRIL 29, 2025

What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. This means that customers will complete their purchases from your shop directly in the app.

Gen Z

Hubspot Marketing

NOVEMBER 11, 2024

Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders. Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Brand Identity Elements 1.

Branding

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing

Sprout Social

DECEMBER 12, 2024

Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. They also understand their audience.

Gen Z

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Facebook user base: Facebook boasts 38.3

Gen Z

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. This is how organic trends begin.

Gen Z

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Each feature offers the same value: finding conversions with few targeting parameters based on user signals. Ensure your message isn’t too broad or too niche and develop for different customer needs.

Gen Z

Buffer Marketing

JULY 22, 2024

For instance, your potential customers might use both Facebook and X (formerly Twitter). The former guarantees you reach new customers, while the latter relies on social media algorithms to do the job for you. Engagement is for increasing the interaction of your target customers with your company.

Advertising

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Build community and gather customer feedback? Capture B2B leads?

Gen Z

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

PR

Buffer Marketing

AUGUST 26, 2024

They're a great way to generate engagement and even spark ideas for new content you can share. It makes sense — short-form videos are tailored to mobile devices, where you'll find most social media users consuming content these days. Short-form video ideas 7. Chop up long-form video content Waste not, want not.

Social Media Marketing

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. Are you meeting your ideal customers naturally on the platform?

Advertising

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding

Sprout Social

JANUARY 15, 2025

Brands like Amazon and Walmart also offer affiliate influencer marketing programs with tools to track sales and commissions through custom links and landing pages. On the other hand, affiliate marketing is great for tracking sales but can lack the personal touch that creates loyal customers.

Influencer Marketing

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z

Sprout Social

JULY 31, 2025

By selling directly to customers, brands gain more control over their margins, customer data and long-term relationships. Direct to consumer marketing success depends on strong customer relationships , and social is where those happen in real time. Today’s shoppers want more than transactions.

Gen Z

Buffer Marketing

JULY 15, 2025

LinkedIn’s users are spread far and wide, with the highest concentration in the U.S. Europe and Asia combined account for over half of LinkedIn’s users. Europe and Asia alone account for over half of LinkedIn’s users. of LinkedIn users identify as male; 43.1% of users identify as male, while 43.1%

Gen Z

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z