Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. So, for example, if a creator receives 1,000 likes on an Instagram post, using a customized EMV benchmark of $0.10

Key Performance Indicator

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” By sharing UGC from customers, the sponsored content feels natural.

Branding

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Marketing handles the editing, SEO optimization and promotion.

Thought Leadership

Sprout Social

JULY 30, 2025

A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey.

Content Marketing

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

Transform

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. These can also include sponsored products (promoted listings in search results) and sponsored brands (banner ads within search results). This is true even when a customer clicks on an ad multiple times.

Retail

Search Engine Land

SEPTEMBER 17, 2024

Lead generation : Attract potential customers and grow your audience. Measuring success You must understand how your content performs to refine your content strategy and maximize impact. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand.

Key Performance Indicator

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. “Customer research isn't just part of my strategy,” she says. Are you focusing on customer acquisition? Or do you want to retain existing customers? It also includes paid social media marketing, like running ads and influencer marketing.

Social Media Marketing

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. They help in developing an email list, converting subscribers into customers, and building trust and loyalty.

Key Performance Indicator

Sprout Social

JULY 18, 2025

Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. Not only is gift-giving a custom for many of these holidays, but they’re often accompanied by local events like festivals and markets, which also encourage spending.

Retail

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. The key word here is key. Download now What are social media KPIs?

Analytics

Lusha

JULY 22, 2024

It’s a pre-written guide that outlines the flow of your conversation with a potential customer. Industry-Specific Examples (with Customizable Templates) Your cold-calling script should always be customized for the particular industry you are trying to reach. In essence, a cold-calling script is your trusty sidekick.

Customer

Lynton Web

MARCH 28, 2025

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power. Together, it's a powerful combination.

Transform

Marketing Insider Group

FEBRUARY 12, 2025

The Basics of Paid Media Advertising In short, paid media advertising refers to promotional efforts where businesses pay to display their ads on various online platforms. The primary goals of paid media campaigns are to increase visibility, drive traffic to websites, and generate leads that convert into customers.

Advertising

Sprout Social

AUGUST 6, 2025

By meeting them on a network they trust and engage with daily, even if for entertainment, universities can boost visibility during key recruitment periods and highlight what makes them unique. Targeted paid promotion TikTok offers a bunch of paid promotion options, like TikTok ads , that go beyond just in-feed ads.

Education

SocialPilot

JULY 17, 2024

Infographics and informative videos are the top-performing content formats, helping to make financial topics more understandable. Twitter and TikTok are the key platforms for sharing insights, while Facebook and Instagram help build a broader community and customer trust. Facebook posts per week: 3.0 Facebook posts per week: 3.0

Transform

Welcome Software

MARCH 12, 2025

And your entire team, from marketing to customer support, should be involved with all of them even though your product team will likely oversee the process. Customer service insights. Based on the data you gather, you should rank your customers needs on a scale of 1-5. You can again give this a score out of 5.

Product

Buffer Marketing

OCTOBER 2, 2024

Image Source Use Brand24 as a competitor research tool to find how your competition is promoting their products or services and where you can improve. Its competitor analysis features include analyzing your competitors’ strategies, ad spending, opinions on customer review sites, website traffic, app downloads, and more.

Price

SocialPilot

JUNE 27, 2025

Bring in your sales or customer team: They’ll tell you what your audience is actually asking and that shapes better goal-aligned content. Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. The magic number for most SMBs and agencies?

Thought Leadership

Litmus

DECEMBER 2, 2024

According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best.

Copywriting

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?) Are customers complaining about shipping times?

Analytics

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy

Lynton Web

MAY 8, 2025

Incorporate strategic urgency elements : Add time-sensitive promotions with clearly displayed countdowns for special membership offers, seasonal promotions, or enrollment periods with waived registration fees. Design visual "limited availability" indicators for programs with capacity constraints or high-demand time slots.

Transform

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. In B2B sales, old methods need to be fixed.

CRM

Vertical Response

APRIL 5, 2025

Google Ads helps you attract new customers with targeted online ads. Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Custom audiences can be created based on user interests and behaviors, allowing for personalized ad messaging.

Advertising

Search Engine Land

AUGUST 28, 2024

The key is to think like your customer: What are they looking for right now? Show your customers you understand what they need right now. When is customer interest at its highest? What problem are they trying to solve this season? Your keyword strategy should reflect that. Use your ad copy to address seasonal pain points.

Shoppers

Buffer Marketing

NOVEMBER 25, 2024

Influencer marketing is a strategy brands use to promote themselves by collaborating with content creators who have engaged, loyal audiences. That stamp of approval is priceless to gain the reputation of a reliable brand among your potential customers. Instead, customize it to your target audience, budget, and goals.

Influencer Marketing

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Your first step should be your strategic alignment, which occurs when you select the right key performance indicators in your acquisition funnel. The post Growth Hacking Promotes Rapid Development—But Can You Sustain It? The tactics to meet that goal come next. This is where growth hacking really shines.

Promotion

Hubspot Marketing

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer service?

Customer

Martech

JUNE 13, 2023

The company refreshes the menu and customer experience with new limited-time offers (LTOs) and drive-thru ordering for guests. Behind all these changes is a close connection with customers supported by measurement and analytics tools. Shake Shack can use this feedback to monitor and measure key performance indicators.

Customer

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. This journey unfolds in three key stages: Awareness: The potential customer realizes they have a problem and begins searching for solutions.

Customer Journey

Hootsuite

AUGUST 24, 2021

Working in customer service, you probably want to make sure your clients are having positive experiences with your brand and its products. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is a CSAT score?

Customer