Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 127

Social Media Marketing Gen Z Direct Mail Communications 127

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. That’s Reddit. Is there anything in the beta stage?

Management 96

Management Branding Social Media Marketing Place 96

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. A practical place to start this discussion is by debunking some of those myths.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Hootsuite

APRIL 25, 2024

Free 30-Day Trial 5 content curation tools for social media 1. Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? Key features: Custom feeds. Social listening and monitoring. Reputation management.

Management 88

Management Price Analytics User-Generated 88

Buffer Marketing

MARCH 18, 2024

At that time, no one could have predicted the importance of Instagram customer care. Within 3 weeks of using Instagram, we lost over 20 inquiries from potential customers who contacted the company to calculate the car insurance cost. What is Instagram customer care? As a junior SMM specialist, I was to blame for that failure. 

Customer 109

Customer Communications Transform Social Media Marketing 109

Sprout Social

JANUARY 13, 2021

Do you know how your newest customers heard about your product or service? Or it was a combination of newsletter information, social media posts, and word of mouth? Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions.

Social Media Marketing 93

Social Media Marketing Whitepaper Marketing Marketers 93

Hootsuite

MARCH 11, 2020

In fact, 45% of LinkedIn users are in upper management. Great news for brands targeting high-paying customers. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. LinkedIn is a great place to network and find jobs. This makes sense. High school or less: 9%.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Templates consist of a variety of different elements, including images, text, background music, and other multimedia components which can be customized to suit the user’s needs.

Place 103

Place User-Generated Price Entertainment 103

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Management 126

Management Social Media Marketing Education Communications 126

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models.

Management 52

Management Price Social Media Marketing Advertising 52

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 103

Management Social Media Marketing Communications Analytics 103

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Pick your social channels.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Enthusiasm, personality, accountability.

Management 95

Management PR Social Media Marketing Analytics 95

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Marketing teams depend on an ecosystem of tools everyday.

Management 118

Management Gen Z CRM Shipping 118

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Protect your assets.

Management 137

Management Social Media Marketing User-Generated Fashion 137

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Management 136

Management Copywriting Real Estate Logistics 136

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach.

Transform 119

Transform Customer Education Management 119

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Digital Marketer

MAY 4, 2023

While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before. What is customer journey optimization? What is customer journey optimization?

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 89

Management Real Estate Branding Food 89

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Respond to customer messages and resolve disputes. Offer purchase protection.

Management 100

Management Shipping Health eCommerce 100

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 109

Management CMO Marketing Marketers 109

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Product launch checklist Social media is the new mall.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 141

Management Law Manufacturing Price 141

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Sprout Social

FEBRUARY 26, 2024

According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. But so is transparency.

Transform 63

Transform Customer Branding Food 63

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Identify content gaps.

Customer Journey 100

Customer Journey Customer Social Media Marketing User-Generated 100

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach.

Transform 113

Transform Customer Education Management 113

Sprout Social

APRIL 16, 2020

Few people experience the same level of verbal abuse that social media managers see on the regular. Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. Acknowledge the good and the bad.

Health 144

Health Management Place Social Media Marketing 144