Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

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Management SEO User-Generated Customer loyalty 125

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% Attract new customers. The rumors are true.).

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Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Management 101

Management Branding User-Generated Energy 101

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images. Magic Edit allows users to edit images using short written prompts. “In

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Customer User-Generated Price Promotion 119

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

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Promotion User-Generated Social Media Marketing Transform 52

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Targeting Account generates target, engagement and content recommendations based on precious campaign success data.

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Customer User-Generated Market Segmentation Direct Marketing 117

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

MARCH 7, 2024

It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

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Shipping User-Generated CRM Promotion 113

Martech

MAY 2, 2024

We will start with Meta — which has been injecting AI into all its customer-facing surfaces. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. Iterable added two functions to its customer engagement platform. Why AI failure, of course!

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Transform User-Generated Promotion Advertising 100

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. I've also used WordPress professionally as a content manager and freelance writer. What is Medium?

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Promotion eCommerce SEO Affiliate Marketing 116

Orbit Media Studios

DECEMBER 14, 2021

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Get them contributing quality content.

User-Generated 52

User-Generated Shoppers Product Branding 52

Sachs Marketing Group

OCTOBER 14, 2022

Want to reach more customers? You can strive to reach more customers monthly by outlining a digital content strategy. Small business content marketing is about creating and sharing content online to attract and retain customers. Here are seven small business content marketing tips to reach more customers. Is that all?

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Content Marketing Customer Promotion Marketing 105

Hootsuite

JULY 21, 2022

ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value. When your ROI is above 0, your marketing investments are generating money for your business. Increasing customer lifetime value (LTV).

Promotion 113

Promotion Finance Analytics User-Generated 113

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

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Customer Marketing Branding Customer User-Generated 120

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Lead management & CRM. Simplicity is key.

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Management Gen Z CRM Shipping 118

Martech

APRIL 15, 2024

I am the first generative AI chatbot for marketing technology professionals. This involves configuring your app to handle deep links and specifying the desired destination within the app when a user interacts with the push notification. For this prompt, try selecting the marketing manager persona. Please keep answers simple.

User-Generated 97

User-Generated Management Customer Promotion 97

Neil Patel

DECEMBER 17, 2020

It’s actually quite simple: business process management (BPM) software. The Top 5 Options for Business Process Management Software. How to Choose the Best Business Process Management Software for You. How to Choose the Best Business Process Management Software for You. Rarely are answers this easy. 100 percent.

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Management User-Generated Price Finance 131

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

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Customer Real Estate Transform Succession Management 102

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Reduce customer churn.

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Customer Copywriting Marketing Marketers 134

Digital Marketer

MAY 4, 2023

As a result, customers are placing a higher value on the overall shopping experience than ever before. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. What is customer journey optimization? What is customer journey optimization?

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Buffer Marketing

JULY 18, 2023

In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them. We go into how top social media managers achieve tremendous growth for their clients’ businesses on social media.

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Management Social Media Marketing Finance User-Generated 90

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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Management Food Communications SEO 145

Sprout Social

FEBRUARY 23, 2022

According to Instagram, a staggering 44% of users shop on the platform weekly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. The setup of the Shops platform is straightforward for both business owners and customers alike. But times have changed.

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Shoppers Customer eCommerce User-Generated 126

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. You can also customize the name and color of the clock. Give a sneak peek.

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Promotion User-Generated Price Energy 111

Customers.ai

DECEMBER 5, 2023

Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. Select + New Automation and get your pixel.

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Customer Outbound Marketing Customer loyalty Advertising 97

Sprout Social

JULY 29, 2020

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. Social proof is a concept rooted in customers’ sense of belonging.

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Customer Shoppers User-Generated B2C 138

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. In-Feed Video and LIVE Shopping: Customers can shop for tagged products directly from videos and LIVE feeds in your For You feed. Navigate to Product Management. TikTop Shop Features Source 1.

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Shipping Logistics User-Generated Social Media Marketing 82

Martech

APRIL 10, 2024

User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. User-friendliness becomes paramount, ensuring a product that helps, not frustrates. The key is to elevate them to an emotional catalyst.

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Product Transform User-Generated Management 113

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” ” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.

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Customer Shipping CRM Education 122

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Imagine the profit you can generate by combining these two different segments of businesses. It helps you manage all your sales and customer relationships in one place. billion by 2028.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Customer Acquisition eCommerce Customer Retail 107

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow.

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User-Generated Advertising Advertisers Digital Marketing 109

Hubspot Marketing

NOVEMBER 13, 2023

Pitch to the Press Getting press coverage for product releases and campaign launches is a good way to generate buzz at no cost. Use Free Promotional Channels Source Social media marketing and email marketing are both powerful ways to reach audiences on a tight budget. says Pam Bump, Content Growth Team Manager at HubSpot. “If

User-Generated 112

User-Generated Energy Promotion Advertising 112

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? It should be easy enough, right?

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Gen Z User-Generated Millennials B2C 112

Hubspot Marketing

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital.

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Management PR Transform User-Generated 139

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. The answer, of course, is “it depends.”

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Management PR User-Generated Advertising 144

SocialPilot

JANUARY 21, 2024

This opportunity to interact allows hotels to show off their customer service chops in real time, enhancing the overall guest experience. This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. Take Hyatt Hotels Corporation, for instance.

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Social Media Marketing Transform User-Generated Gen Z 90