Trade Press Services Newsletter

MAY 1, 2025

Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine how effectively you achieve your goals. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

User-Generated 204

User-Generated Analytics SEO Promotion 204

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 115

Management Price Analytics User-Generated 115

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management 99

Management Marketers Marketing CRM 99

Hubspot Marketing

JULY 25, 2024

This simple change ensured that users could instantly connect with our sales and support teams. Since then, chat has been one of our most valuable channels for driving customer satisfaction and acquisitions. We also believed that this strategy would free up our human agents to focus on more complex inquiries and high-intent customers.

Customer 114

Customer Key Performance Indicator User-Generated CMO 114

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. If you have existing customers, send short surveys to them by email. One week, you write blog posts. How serious is it?

Customer 118

Customer User-Generated Price Analytics 118

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 122

Customer User-Generated Education Analytics 122

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. It’s not luck.

SEO 103

SEO Customer Real Estate User-Generated 103

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Pricing : Starts at $15/user/month.

Price 123

Price Thought Leadership Transform User-Generated 123

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Its a series of critical moments where customers decide whether or not to move closer to hitting buy.

Customer 89

Customer eCommerce Shipping Customer Journey 89

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers.

User-Generated 124

User-Generated Promotion Customer Journey Email Marketing 124

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

Transform 128

Transform Analytics eCommerce User-Generated 128

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 118

User-Generated Analytics Marketers Marketing 118

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Customer-centric approach. Disruptors.

Copywriting 128

Copywriting Transform User-Generated PR 128

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 114

Transform User-Generated B2C Management 114

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity.

Price 114

Price User-Generated Finance eCommerce 114

Martech

OCTOBER 21, 2024

Without it, how can executives, business owners and managers make day-to-day and long-term decisions? In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. But what happens if you switch agencies or decide to bring campaign management in-house?

Transform 130

Transform Analytics User-Generated Management 130

Buffer Marketing

JULY 24, 2024

Read more : How to Respond to Your Customers on Social Media Quickly 4: Use social media analysis software to analyze your performance A big part of your job is reading the numbers. But it’s not flexible or customizable and definitely not feasible to use your social networks for customer support.

Social Media Marketing 119

Social Media Marketing User-Generated Influencer Marketing Management 119

Backlinko

DECEMBER 28, 2024

Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool. Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review.

User-Generated 115

User-Generated Energy SEO Place 115

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 97

SEO Price User-Generated Analytics 97

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. You can ask your creator partners, affiliates, and customers to use specific hashtags while talking about you to track all UGC content easily (and without missing a beat!). Buffer’s hashtag manager is for paid plans only.

User-Generated 121

User-Generated Food Management Price 121

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 128

Transform Logistics User-Generated Marketers 128

Martech

AUGUST 1, 2024

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Staying in power for 402 years is no easy task. The loop has been closed.

User-Generated 114

User-Generated Market Segmentation Advertisers Advertising 114

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Jump to a section: 1.

Price 113

Price User-Generated Analytics Shoppers 113

Hubspot Marketing

JULY 2, 2025

A channel where users opt in to get personalized customer experiences. Accessing High-quality Data Research shows that 25% of marketers mention poor-quality data as a main reason why they fall short of customer expectations. For example, a user takes a quiz on a cosmetics site to find their perfect lipstick.

User-Generated 117

User-Generated Transform Customer Journey Communications 117

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Account Plan Creator generates a structured account strategy.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Martech

JULY 11, 2024

Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations. Data integration and management Data is the cornerstone of marketing automation.

CRM 104

CRM Marketing Automation Platform User-Generated Price 104

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities. Dynamic search ads (DSAs) These ads leverage website content to automatically generate ads and the associated keywords.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Now, she notes, generative AI has transformed the core of marketing activities. Luckily, AI stepped in to make this process smoother and more manageable.

Transform 121

Transform User-Generated Marketers Marketing 121

Martech

NOVEMBER 6, 2024

October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Updates HubSpot managers will love Streamline Microsoft Teams webinar registrations with HubSpot workflows. Deliver in-app customer support with mobile chat SDK. Quickly exclude records from active lists.

CRM 119

CRM Transform User-Generated Management 119

Martech

JUNE 19, 2025

Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. This indicates that the content is attracting genuinely interested prospects who fit your ideal customer profile. Vanity metric No.

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Marketing Insider Group

OCTOBER 7, 2024

It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. A Google Ad or Facebook campaign will generate immediate clicks. Once your blog post ranks on the first page of Google, it will likely generate traffic for months (or even years).

Branding 128

Branding SEO User-Generated Price 128

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124