Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Improved customer loyalty.

Analytics

Martech

MARCH 12, 2025

These modernized companies also saw modest yet steady growth in both customer base (0.5% annually) and revenue (0.8%), while others experienced no customer growth and a 1.4% revenue decline.

Transform

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video.

User-Generated

Sprout Social

JUNE 11, 2025

Meanwhile, casual dining restaurant chain Chili’s is growing—expanding their sales and customer base via social media buzz. They’ve since applied that same formula to marketing their Chicken Crispers against competitors on social. Learn what your customers really want before building your content.

Branding

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Transform

Hubspot Marketing

MAY 9, 2025

Then work to infuse your insights throughout your marketing mix. Taking this approach will support you in being more effective with your inclusive marketing, and helps you avoid tokenization (including a community just to be able to say you included them). Inclusive marketing is just good marketing.

Market Trends

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. Get the newsletter search marketers rely on.

Digital Marketing

Sprout Social

JUNE 13, 2025

Meanwhile, your brand team may be concerned about customer brand recall. But customer journeys are complicated. Organic YouTube KPIs Organic content often involves a non-linear customer journey and a longer sales cycle. This is where attribution models and marketing mix modeling step in to bridge that gap.

Analytics

Hubspot Marketing

MAY 20, 2025

Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.

Marketing Strategy

Marketing Insider Group

JUNE 17, 2025

AI in CRM and marketing isn’t new. But now it’s getting freakishly good at understanding customer behavior. Customer Data Becomes the Star (Without Creeping People Out) People like personalization. New privacy laws and cookieless tracking force marketers to rethink how they collect and use data. More helpful.

CRM

Hubspot Marketing

OCTOBER 14, 2024

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Traditional Marketing Models 1. Process: What’s the process for getting your product to your customers?

Marketers

Martech

DECEMBER 12, 2024

Theres a big generational divide about using AI for customer engagement: Only 56% of managers aged 18-24 rate AI as very important in customer engagement strategies, compared to 72% of those aged 35-44 or 55+, according to a study by Apply Digital. to create a marketing mix decision engine. Processing.

Fashion

Hubspot Marketing

APRIL 22, 2025

Think about your marketing in the context of customer experience, Thompson says, and the ways in which people engage and interact with your brand. Your Black Panther should fit comfortably within your multiverse that is, the specific identities you serve should be an integral part of your marketing ensemble. Wakanda forever.

Energy

illumin

JUNE 18, 2025

Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels.

Advertisers

Martech

MAY 2, 2025

Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. Scoring customer interactions to determine engagement fitness is a classic practice. From the 1980’s Miller-Heiman sales methodology to today’s causal AI, companies have monitored signals to learn about customer journey progress.

Non-Profit

illumin

OCTOBER 3, 2024

By leveraging the right approach, marketers can get the best possible picture of their campaign’s impact. Media mix modeling (MMM), also called marketing mix modeling, is a measuring and analytics strategy that lets marketers measure impact. What is MMM? What is MTA?

Marketing Mix

Hubspot Marketing

JULY 22, 2024

Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. See the difference?

Marketing Plan

Martech

FEBRUARY 12, 2025

While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do. Human insights Look at customer-centric companies getting it right and take a page from their playbook. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. Processing.

PR

Search Engine Land

SEPTEMBER 16, 2024

With such a complex and rapidly changing environment, it’s more important than ever for us to work smarter, using the right tools to uncover what drives revenue and increase our understanding of customers. Conversion rate optimization (CRO): A low conversion rate means you’re paying for clicks that aren’t turning into customers.

User-Generated

Sprout Social

DECEMBER 20, 2024

With a fearless brand of humor thats just as quick to poke fun at themselves as it is at their customers, Ryanairs content has inspired a wave of user-generated posts that playfully jab back. They’ve even repurposed customer content to create response posts, further endearing themselves to their audience.

Branding

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ✅ Use case: SaaS companies mapping the customer journey, omnichannel retailers optimizing media mix.

Customer Journey

Hubspot Marketing

JANUARY 22, 2025

So, just like a clean water supply sustains growth in nature, optimizing your critical landing pages sustains growth by providing a constant flow of good traffic, and nurturing your best prospects into customers. Optimize your marketing resource expenditures. As a part of your marketing mix, landing pages consume marketing resources.

Place

The Marketing Operations Leader

MARCH 25, 2025

Here are the 5 core components of marketing strategy and planning—and what each one includes. 1️⃣ Marketing Strategic Planning Strategic planning is where we make sure everything makes sense at a high-level, and for the long-run. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

Marketing Strategy

Martech

MAY 8, 2025

Real-world customer journeys don’t follow a straight line. To understand engagement, you need a connected, 360-degree view that links every touchpoint, letting you map the nonlinear paths customers take and optimize marketing strategies accordingly. A single email with multiple CTAs shouldn’t be stuck in one bucket.

Customer Journey

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Advantage+ is similar by including existing customers by default ( which it is now making harder to exclude ). Attribution.

Non-Profit

Martech

JUNE 4, 2025

In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.

Customer Journey

Martech

JUNE 10, 2025

brands must achieve and maintain trust and provide accurate, nuanced narratives to win customers. And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. GEO and other AI optimization strategies differ from traditional performance marketing.

Transform

illumin

MAY 6, 2025

Channel volatility is going to be expected as the customer journey and path to conversion are evolving. In todays world, customers are more aware and can see right through any marketing ploys and sales tactics. Be approachable and relatable, and address issues and things that actually resonate with the customer.

Advertising

Vertical Response

JULY 21, 2025

Key Takeaways SEO is a continuous process aimed at improving website visibility through technical, on-page, and off-page optimization to attract potential customers. This approach allows businesses to reach customers where they spend much of their time—online. A key pillar of digital marketing is search engine optimization (SEO).

SEO

Sprout Social

JUNE 16, 2025

Neither is required, but it stands to reason that being a paying customer will give your brand more visibility. B2B marketers already recognize this value: LinkedIn is the fastest-growing network for B2B strategies worldwide, according to August 2024 data.

CRM

illumin

SEPTEMBER 19, 2024

Geotargeting Brands can also target customers based on their location. Data from the current or past locations of users is used to target, ensuring the right customers are reached in the right places. Is programmatic advertising part of your marketing mix?

Advertisers

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. By looking at subreddits, you can see what makes customers stay loyal, what drives them to buy and which product features matter most to them. Tracking direct and indirect brand mentions on Reddit offers you critical feedback you can use to improve customer experience.

Gen Z

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients.

Branding

Customers.ai

NOVEMBER 14, 2024

Want to send a special discount to customers who haven’t bought anything in a while? From product recommendations to tailored messages based on past interactions, Klaviyo makes your emails feel like they were written just for each individual customer. It’s real insights that help you make better marketing decisions. The result?

Email Marketing

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix.

Advertisers

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. Multi-touch attribution Understanding how customers interact and convert through user-level touchpoints remains a crucial part of any marketers toolkit.

Marketing Mix