Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

OnPassive Marketing

JUNE 5, 2022

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Significance of video marketing.

Video Marketing 91

Video Marketing Marketing Strategy Marketing Marketers 91

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Hubspot Marketing

JUNE 28, 2022

To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world of video marketing should you focus your efforts first?

Video Marketing 131

Video Marketing Marketing Marketers Promotion 131

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Marketing Insider Group

JUNE 16, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Setting Goals.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Hubspot Marketing

JULY 25, 2024

For marketers, this shift means experimenting with AI tools like HeyGen and InfinityAI , which quickly create videos that drive engagement, despite — or even because of — their imperfections. Video personalization and customization are must-haves. Experiment. Experiment. Experiment.

Transform 132

Transform Logistics CMO Marketing 132

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. million digital video viewers in the United States alone.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. And your customers want the same. A good video does what ten blocks of text cant. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Explainer Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. This strategy shows compassion for people’s time. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Martech

DECEMBER 9, 2024

How this boosts sales: Engaging product videos help customers visualize how the apparel performs in real-life situations, increasing their confidence in making a purchase. Leverage user-generated content (UGC) What to do: Encourage customers to share their own videos wearing our products.

User-Generated 116

User-Generated Retail Video Marketing Management 116

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out.

B2C 113

B2C Video Marketing Market Trends Thought Leadership 113

Neil Patel

DECEMBER 16, 2021

Seventy percent of customers prefer articles to ads according to research. Blogs allow customers to build trust and relationships with brands. It’s a great marketing strategy for building trust. Whether you need new customers or employees, Craigslist is a great (free) place to search. Appeal to a Foreign Market.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. This allows marketers to allocate resources where they will have the greatest impact, Durraze affirms. This interplay between AI and human expertise shifts the role of marketing leaders. Whats driving customer churn?

Transform 107

Transform CRM Analytics eCommerce 107

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

SocialPilot

MARCH 9, 2025

Your logo, color palette as per your brands tone, target audience interactions, and everything else shapes how your potential customers see you. Your The Reason Why This Strategy Will Help: A distinct brand identity guarantees that your social media presence is memorable and authentic. How to Use Video Marketing?

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. The ability to customize for occasions like Black Friday or Christmas and choose between different promotion types lets advertisers boost engagement and conversions.

Promotion 128

Promotion Advertising Advertisers Marketing Strategy 128

Hubspot Marketing

OCTOBER 17, 2024

A faster, smarter way to turn curious visitors into loyal customers. In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. The result?

Transform 116

Transform User-Generated CMO Energy 116

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. source ) That’s a big audience for video content.

Marketing Strategy 105

Marketing Strategy Gen Z Marketing Marketers 105

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. That said, creating video content can be an expensive affair. Creating Video Marketing Content on a Budget.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. Now press record. it’s your story!

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Vertical Response

AUGUST 19, 2024

As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands. It relies heavily on customers passing along information through their networks, effectively amplifying the brand’s advertising message.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Martech

AUGUST 31, 2022

Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries. Even beyond that, a well-shaped video strategy can boost your overall SEO efforts. Deeper understanding of your customers’ buying journeys. Here’s how. Conclusion.

Digital Marketing 109

Digital Marketing Marketing Strategy SEO Transform 109

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Storytelling is a powerful tool for building brand loyalty.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

MARCH 28, 2025

Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.

User-Generated 104

User-Generated Traditional Marketing Social Media Marketing Branding 104