Martech

APRIL 28, 2025

” It’s not easy to connect with digital natives without making older, longtime customers cringe. Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z.

Transform 113

Transform Gen Z Manufacturing Millennials 113

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Gen Z 117

Gen Z Millennials Health Food 117

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Gen Z 112

Gen Z Millennials Transform Marketing Strategy 112

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 127

B2C Millennials Customer Journey User-Generated 127

Customers.ai

JANUARY 6, 2025

Customers expect more now. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced marketers know its no longer about who your customers are its about what they do. Todays customers expect personalization.

Customer 90

Customer eCommerce CRM Shipping 90

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 67

Gen Z Millennials User-Generated Entertainment 67

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Aspiration Marketing

OCTOBER 18, 2022

Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Sprout Social

JULY 23, 2024

The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. It’s important to look at this full-funnel strategy from an organic and paid perspective.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 100

Gen Z Fashion Millennials Retail 100

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. To help you get started on this platform, here are two easy steps to consider: Set up custom audiences to re-engage users who have previously visited your site.

Gen Z 126

Gen Z CRM Millennials B2C 126

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Better yet, attend sales calls or listen to conversations on the trade show floor to learn what potential customers are thinking.

Gen Z 112

Gen Z B2C Transform Millennials 112

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Business is getting emotional when it comes to customer experience strategies. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has received an increasing amount of attention and consideration. It is also a key component of building customer trust.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

SmartBrief - Marketing

MARCH 28, 2025

Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. While some segments like high-income millennials continue to splurge, others are tightening their belts. This divergence reinforces the need for advanced personalization strategies.

Millennials 88

Millennials Price CRM Marketers 88

Hubspot Marketing

JANUARY 31, 2025

Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. This repeat exposure builds mental availability in the customers mind.

Gen Z 106

Gen Z Manufacturing Millennials Fashion 106

Martech

OCTOBER 2, 2024

While we have a really sticky customer base, we don’t have a lot of awareness or familiarity,” she said. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.

Branding 75

Branding Millennials Finance CMO 75

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. They have an emotional connection to your brand which inspires brand loyalty and advocacy to other potential customers. showing others how to use their favorite products).

Branding 111

Branding User-Generated Millennials Education 111

Jeff Bullas

JANUARY 10, 2023

Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. While forcing messages upon audiences may have previously worked, nowadays it’s very rarely effective at attracting customers to your brand.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.

Retail 133

Retail Gen Z Customer Millennials 133

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Unwrapping This Season’s Shopper Spending Plans” examines different facets of digital customer experience trends through the lens of consumer sentiment towards the 2024 holiday shopping season.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post Create tailored customer experiences for each generation appeared first on MarTech.

Gen Z 105

Gen Z Transform Customer Millennials 105

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. To reach them, Marketers need to remember that Gen Z is digitally savvy and accustomed to short-form, instant, and customized content.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

illumin

NOVEMBER 19, 2024

But even though customers are expecting to have to shell out some cash, they don’t want to. Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. Consumers are still looking to save wherever possible.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

NOVEMBER 26, 2024

Think about who your current customers are. Survey your customers. Or maybe your customers aren’t familiar with, and therefore wouldn’t appreciate, that trending phrase that everyone is using in their videos this week. What are their jobs? Find out where your audience is most active. Look at your competitors.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Social touches every aspect of how businesses operate and grow.

Gen Z 82

Gen Z Millennials Social Media Marketing User-Generated 82

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Good Customer Service also goes a long way when it comes to building and maintaining trust. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Buffer Marketing

JULY 22, 2024

For instance, your potential customers might use both Facebook and X (formerly Twitter). The former guarantees you reach new customers, while the latter relies on social media algorithms to do the job for you. Engagement is for increasing the interaction of your target customers with your company.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. One of my successful brand partnerships was with Fidelity , he said.

Gen Z 78

Gen Z Finance User-Generated Millennials 78

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit 93

Non-Profit Fashion Health Millennials 93

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences. The full scoop on Millennials and social media. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Food trucks represent a perfect opportunity for TikTok content because of their enclosed space, their smaller list of menu items, and the fact that truck staff engage directly with customers and manage their own businesses.

Gen Z 106

Gen Z Food Fashion Millennials 106

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. By looking at subreddits, you can see what makes customers stay loyal, what drives them to buy and which product features matter most to them.

Gen Z 128

Gen Z Industry Insights User-Generated Health 128

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

illumin

MAY 15, 2025

According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 These are typically the ones who would be in the process of remodelling/furnishing (the goal is to attain higher AOV/average order value per customer) Its important to take these behaviors into consideration when planning your campaigns.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125