illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 106

Shoppers Price Gen Z eCommerce 106

Adobe Experience Cloud Blog

MARCH 28, 2019

“The 18- to 34-year-old cohort, specifically, has grown up with digital and mobile, and they not only value innovation in customer experiences that address their needs, they demand it.”. For example, more than half of online shoppers across age groups said they expect to receive an emailed receipt following a purchase.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Like Millennials, Gen X value originality in branded social media content.

Gen Z 67

Gen Z Millennials User-Generated Entertainment 67

Sales Force: CMO

AUGUST 10, 2022

Or that 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years? Creating personalized experiences based on collected customer data, also known as first-party data, is an increasingly critical part of retail data strategy. Make the holidays happier for shoppers.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Martech

SEPTEMBER 25, 2024

Follow the data to get insights about what consumers want Despite the chaos, the customer journey still involves specific moments that matter most, like when consumers have a problem they need help solving. Dig deeper: The new blueprint for customer experience: Always on, always listening 2.

Gen Z 70

Gen Z Millennials Shoppers Retail 70

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Hubspot Marketing

NOVEMBER 5, 2019

If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you've pleased your customers in the past. Once you create a business page, you can begin to share posts about your products and offerings.

Shoppers 145

Shoppers Product Gen Z Promotion 145

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.

Retail 131

Retail Gen Z Customer Millennials 131

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. Half of global TikTok tech shoppers are open to buying directly through TikTok.

Gen Z 66

Gen Z Transform Fashion Food 66

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences. The full scoop on Millennials and social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. The first millennials are now approaching their 40 th birthday.

Millennials 141

Millennials Gen Z Retail Marketers 141

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Brian Solis

FEBRUARY 17, 2025

It’s not about being Gen Z or Millennial anymore—it’s about how technology and global events like the pandemic have rewired all of us.” Today’s shoppers demand seamless transitions between their online and in-store experiences. From Uber to curbside pickup, customers now expect speed and convenience in every interaction. “If

Retail 52

Retail Gen Z Transform Millennials 52

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Loop in your customer care team. Will Instagram Drops work for my brand?

Gen Z 140

Gen Z Product Retail Millennials 140

Marketing Insider Group

DECEMBER 27, 2019

One industry that recently got on my radar was the casino world and how those marketers have an extreme upper-hand when creating long-term customer relationships. Customers who come back not only deliver more lifetime value , but they give the brand a boost by sharing that affinity with others. What Is Casino Marketing? Be generous.

Customer 115

Customer Entertainment Millennials Shoppers 115

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Email automations increase the relevancy of your messaging, which then contributes to a more personalized customer experience. Click-through rate.

Customer 106

Customer Millennials Shoppers Communications 106

Neil Patel

MARCH 25, 2021

Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its e-commerce sales and expand customer reach. However, shoppers also appreciate being able to find a larger selection and compare prices more easily than in brick-and-mortar stores.

Millennials 143

Millennials Food Shoppers Health 143

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Plus, we'll uncover the shopping differences between generations.

Gen Z 133

Gen Z Millennials Retail Price 133

Sprout Social

MAY 29, 2025

Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. The competition isn’t even close.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. What is Unique About Generation X?

Millennials 145

Millennials User-Generated Shoppers Transform 145

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. Gen Z customers value one thing above all else: flexibility. Trust matters to Gen Z shoppers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

AUGUST 15, 2022

In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. 1 in 4 people age 18-24 have used social media DMs for customer service in the past three months.

Gen Z 115

Gen Z Millennials Shoppers Retail 115

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. Key Stats: Over 2.1 Hey, Rachel.

Customer 139

Customer Gen Z User-Generated Health 139

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. You’ve got customers coming into your store every day. According to the stats : Sixty-nine percent of millennials have FOMO.

Shipping 144

Shipping Shoppers Retail Transform 144

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 130

Gen Z Millennials Shoppers Digital Marketing 130

Sprout Social

MAY 21, 2019

Moreover, these Pinterest shoppers invest in what they’re passionate about. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest. million followers.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

SEPTEMBER 7, 2022

Meeting the expectations of so many new customers is no small feat. Delight your customers and improve conversion rates. Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03 This will help customers discover your products when searching and ease the user experience.

eCommerce 123

eCommerce Shoppers Retail Fashion 123

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. Dig deeper: How Shake Shack measures experience and activates customer insights This is why most companies will be marketing around price.

Gen Z 126

Gen Z Shoppers Retail Price 126

Hubspot Marketing

JANUARY 13, 2017

At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Another idea? Product demonstration videos on social media.

Millennials 145

Millennials eCommerce Shoppers Social Media Marketing 145

Sprout Social

NOVEMBER 11, 2019

Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. Marketing to younger customers has historically been tricky. Younger customers want to do something when they land on your posts. With that, let’s dive in! Translation?

Gen Z 111

Gen Z Millennials Shoppers Price 111

Adobe Experience Cloud Blog

MARCH 21, 2016

But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. What goes into this “secret sauce” of customer retention ? But customer retention goes past simply staying top-of-mind.

Customer 91

Customer Thought Leadership Millennials Shoppers 91

Sprout Social

NOVEMBER 28, 2016

It’s up to brands to move to social to find new customers. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. To handle the influx of incoming messages, some businesses like Amazon created separate social customer support channels.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) Free delivery is the main reason 45% of shoppers head online. Statista , 2023) Consumer Behavior and Demographic Ecommerce Statistics 19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022.

eCommerce 126

eCommerce Gen Z B2C Shoppers 126