When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
Hubspot Marketing
JULY 24, 2024
Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true. Yeah, yeah.
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