Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Direct mail campaign.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers). Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

PR 143

PR Price Place Branding 143

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Ultimately, you want to get in front of the customer early in the purchase process to start a dialogue with them. We must promote the content when it is created.

SEO 98

SEO Content Marketing Entertainment PR 98

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.)

PR 113

PR Gen Z Thought Leadership Communications 113

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users.

PR 96

PR User-Generated Transform Thought Leadership 96

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 140

Promotion Advertising Advertisers Retail 140

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? Content marketing is a powerful tool that can help you reach new audiences, engage with your existing customers, and establish your brand as a leader in your industry.

PR 105

PR Content Marketing Marketers Marketing 105

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. Inform and educate potential customers.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Backlinko

OCTOBER 23, 2024

Both platforms offer pre-made surveys you can customize. Then, click the “ Apply ” button: Pro tip: Add your domain to the purple search bar in Keyword Magic Tool to get a customized Keyword Difficulty percentage for each term you search. You need to promote it effectively, too. And your site protects user privacy.

Marketing Strategy 121

Marketing Strategy Content Marketing eBook Marketers 121

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98

SEO Shipping Retail PR 98

Animalz blog

APRIL 24, 2025

What do customers say about their experience with BRAND? You’ll learn how AI affects the customer journey, if it mentions your latest product features, and whether its up to date on your positioning. Focus on promoting your content across platforms and channels where AI models gather information.

PR 109

PR Shipping User-Generated SEO 109

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. For example, if you want to expand your customer service capabilities, use WhatsApp to help consumers around the world. Finally, always plan for a contingency fund.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It gauges brand awareness and customer engagement to show you how you stack up to the competition. Sprout Social’s social listening tools are one way to gain these insights from customer conversations.

PR 145

PR SEO Analytics Shipping 145

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 104

PR SEO User-Generated Promotion 104

Sprout Social

AUGUST 24, 2022

Public relations is the practice of using media to promote a brand and grow a positive public reputation. In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”.

PR 105

PR Branding Transform Communications 105

Buffer Marketing

OCTOBER 31, 2024

That could mean sharing your morning routine, taking followers through your creative process, or showing what happens during a typical day serving customers. It's promotion and engagement all in one! This could be an interview with you, a fellow creator, a member of your team, or a customer.

Transform 117

Transform PR Product User-Generated 117

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR 78

PR Gen Z User-Generated Analytics 78

Backlinko

JANUARY 23, 2025

Complete All Profile Information Ensure your profile is fully completed, including: Business name Address Phone number Website URL Hours of operation Business attributes (e.g., “Free Wi-Fi,” “Pool”) Write a Compelling Business Description Custom descriptions arent allowed for accommodation and attraction listings.

SEO 96

SEO PR User-Generated Non-Profit 96

Hubspot Marketing

JANUARY 22, 2025

Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. This content is great because it showcases what real customers experience and feel after buying from you. Sounds nice, doesnt it? Kind of wild, right?

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Is your business proactive in following up with existing or former customers? Existing customers could be your gateway to significant business growth. A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

Customer 134

Customer Thought Leadership Customer Journey PR 134

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. The New Rules of Marketing and PR David Meerman Scott's book on digital marketing is an international bestseller and is worth every penny.

Social Media Marketing 111

Social Media Marketing eBook Marketers Marketing 111

Sprout Social

OCTOBER 23, 2024

Once we reach September, all bets are off, and it’s fair game to start promoting every end-of-year holiday—even simultaneously. The play: The #FourTheSeason campaign is a masterclass in leveraging the holidays to shift consumer behavior around what constitutes gifting while simultaneously driving PR for their expansions.

Branding 94

Branding PR Food Promotion 94

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research. Build trust by adding value. Other no-nos?

Gen Z 101

Gen Z Copywriting Real Estate Marketers 101

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research. Build trust by adding value. Other no-nos?

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

JULY 22, 2024

Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research. A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like: Age Location Title Goals Personal challenges Pains Triggering event 5.

Marketing Plan 105

Marketing Plan Marketers Marketing Social Media Marketing 105

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. If you use ChatGPT, you can create a custom GPT and give it lots of articles. Show your thinking.

Thought Leadership 110

Thought Leadership Copywriting SEO Marketing 110

Hubspot Marketing

FEBRUARY 21, 2018

An example, a tweet or Facebook ad promoting a lead generation offer that leans more top of the funnel will likely receive more clicks than something that falls more toward the middle or bottom of the funnel," she explains. Because of this, you'll often want to put more budget toward campaigns with higher-volume offers and audiences.". "An

Management 145

Management PR User-Generated Advertising 145

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertising 45

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. The moment always draws attention from people on the street, sparks user-generated videos, and keeps a steady line of customers coming back for Cedric’s pastries. A few ways to get there: Talk to real customers.

Gen Z 69

Gen Z User-Generated Food Marketers 69

Hubspot Marketing

OCTOBER 17, 2019

A buyer persona is an example of your ideal customer. For example, if you already have a blog that's rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers' might then re-tweet (earned media). Small Girls PR. Create buyer personas.

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. By immersing Lyft customers in an environment that was as terrifyingly strange and eerily similar to Hawkins, Indiana, they made Stranger Things fans feel like they were actually in the Upside Down.

PR 145

PR Law Fashion Price 145

Sprout Social

JULY 1, 2021

You go through the steps of research, ideation, content creation and promotion. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. In the above example, someone might be researching the benefits of using a customer service chatbot.

SEO 144

SEO B2C PR Whitepaper 144