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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true. Yeah, yeah.

Branding 129
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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57
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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry.   Thought leadership works because, these days, customers want to hear directly from the source. Early in my career, the idea of “thought leadership” wasn’t on my radar.

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Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

Hubspot Marketing

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". You know what you want.

PR 138
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How can PR and influencer marketing work together in a crisis?

Sprout Social

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. The CEO, Kevin Johnson, also apologized to the two customers personally. billion in 2022.

PR 143
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Social Media PR: 6 Tactics to Improve Your Social Public Relations

Hubspot Marketing

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. Communication. Influencing.

PR 144
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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 143