Ariyh

DECEMBER 11, 2023

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality.

Price 62

Price B2C Food Promotion 62

DIY Marketers

NOVEMBER 9, 2022

You’ve probably heard of cost-based pricing or cost plus pricing, but you might not know exactly how to. Pricing your products and services can be a tricky business. But if you charge too much, you could drive away customers. Cost-based pricing is one option that can help you strike the right balance.

Price 98

Price Non-Profit Manufacturing Product 98

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. This would decrease the overall value of Google’s product. Here’s everything you need to know. How does Google pick an ad auction winner?

Price 116

Price eCommerce Advertising Advertisers 116

Ariyh

MARCH 21, 2023

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. So you put that $400 TV on sale for only $299.

Price 62

Price B2C Fashion Promotion 62

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 95

Product Transform Price Market Trends 95

Ariyh

MAY 22, 2023

With a 2x price you’d expect the second to be much higher quality. That effect is sometimes known as the marketing or pricing placebo. P.S.: Are your prices maximizing your profits? Quickly get yourself up to speed with the latest pricing & promotions techniques with Ariyh’s Pricing & Promotions playbook.

Price 57

Price B2C Promotion Product 57

Hootsuite

AUGUST 5, 2021

Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Long story short: Prices in this industry vary greatly and there’s no standard rate card.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Search Engine Land

NOVEMBER 22, 2023

Visit Dublin Rocks & Minerals at [store address] and get ready to indulge in the magic of crystals at unbeatable prices. Your products have all been carefully chosen for their beauty, energy, and transformative properties that your customers believe can bring happiness, beauty, and peace into their world. See you there!

Transform 112

Transform Promotion Energy Retail 112

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 100

Product Manufacturing Price Marketing 100

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status.

Retail 91

Retail Product Non-Profit Price 91

Ariyh

SEPTEMBER 25, 2023

Learn how to do it yourself and see it in action, so you can take your customer journey to the next level. This and much more in Storyblok’s special omnichannel webinar session (including: how to fit AR/VR into it all, and use it to wow your customers). Unstructured, curvy designs make products seem more fun and exciting.

Product 101

Product Food Health B2C 101

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Price 131

Ariyh

OCTOBER 2, 2023

Because of what you’re holding, you’ll be much more likely to choose both products - than if your hands were empty. P.S.: You don’t need a physical store to benefit from the effect of touch - showing someone else’s hand touching a product can be just as effective. Here’s why.

Product 84

Product eCommerce Retail Shoppers 84

Use Insider

MAY 14, 2024

Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. What is retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. They are: Product: The actual product or service you offer for sale. Price: How much you charge for your product or service. Place: Where and how customers access your product to purchase it. What makes my product unique?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. And this spot shows how Background Remover is used for video production. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. Why we care.

Customer 117

Customer User-Generated Price Promotion 117

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Check out these common types of product marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. What Products Are Allowed on Walmart Marketplace?

Product 145

Product Shipping Price Millennials 145

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 95

Product Shoppers Retail eCommerce 95

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. You Google it.

Product 115

Product Real Estate Shoppers Price 115

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 100

Promotion Analytics Social Media Marketing Advertising 100

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Where to s tart with Cross-Promotion.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Hubspot Marketing

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

Product Marketing 145

Product Marketing Product Price Marketing 145

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 103

Customer Price Transform Logistics 103

Ariyh

SEPTEMBER 18, 2023

It depends on what you want to highlight - or minimize - about your product. with minimal retouching) if your product’s core benefits are your key selling point of your products (e.g. animations, cartoons, sketches) if your product’s core characteristics might be a drawback (e.g. Use unrealistic images (e.g.

Product 90

Product Health eCommerce B2C 90

Neil Patel

SEPTEMBER 14, 2020

This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. What Is Google Shopping Actions?

Product 145

Product Shoppers Shipping Retail 145

Martech

SEPTEMBER 11, 2023

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” This requires having the data that gives them a deep knowledge of their customers. Interview edited for length and clarity.) We don’t do that.

Customer 107

Customer Retail Real Estate Transform 107

Hubspot Marketing

AUGUST 21, 2020

Understanding product classification can help you understand your consumers' general buying behaviors, which will help you market your product more effectively. There are four types of product classification. Let's dive into each type, so you can determine where your product falls in the list. Convenience Goods.

Product 145

Product Price Retail Marketing 145

Ariyh

NOVEMBER 27, 2023

They specialize in creating custom, cost-effective AI software, focusing on practical results. 📝 Intro You have a couple of products that you know customers love and buy in troves. 📝 Intro You have a couple of products that you know customers love and buy in troves. What’s going on?

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? You will drastically reduce returns of your product and cut your costs. 9 vs. 6.10/9)

Product 52

Product Promotion Shipping B2C 52

Ariyh

APRIL 10, 2023

Try Storyblok - the next-generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels Over 140,000 marketers and developers use it. Mention your product’s material (e.g. recyclable paper), production (e.g. Curious why?

Product 57

Product Price B2C Food 57

Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. How are you positioning your brand/product? Are your prices competitive? Is your product differentiated? Customer reviews and ratings. If you haven’t done keyword research on your product detail pages recently, it’s time to do so. On-page elements.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. You can also customize the name and color of the clock. Create an event page on Facebook.

Promotion 111

Promotion User-Generated Price Energy 111