Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 130

Customer Customer Journey Management Product 130

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more. Ease of use.

Customer 130

Customer Shipping Promotion Price 130

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 116

Customer Customer Journey Management Product 116

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 119

Product Marketing Product Inbound Marketing Marketers 119

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line.

Customer 116

Customer Customer Journey B2C Management 116

Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. Processing.

Product 99

Product CMO Analytics Customer Journey 99

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 67

Product Price Marketers Marketing 67

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. This explains why feature-stuffed products often lose to competitors with a clearer story. Most product marketers get this part wrong. It’s not the meaning.

Manufacturing 124

Manufacturing Price Product Marketing Product 124

Martech

JUNE 11, 2025

Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences.

Branding 110

Branding Education Thought Leadership User-Generated 110

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Market Research Product Marketing 145

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 129

Transform Logistics User-Generated Marketers 129

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. And your customers want the same. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Short-form videos.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Along with this shift, customers have raised their expectations. Search data can show you: The specific problems your customers are trying to solve.

Analytics 124

Analytics Marketing Mix Customer Journey Education 124

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 144

Product Price Copywriting B2C 144

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 85

Product Marketing Product Transform CMO 85

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 98

Product Marketing Product Marketers Marketing 98

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 128

Transform CRM Analytics User-Generated 128

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience , even when they are “just browsing.” What is a product category? Why should customers opt for your offering rather than your direct competitors?

Product 145

Product Transform Fashion Retail 145

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Drop offs in conversions from one stage to the next could indicate sales and marketing misalignment and/or inefficient processes.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers.

Inbound Marketing 110

Inbound Marketing Logistics Price User-Generated 110

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. The risk is that many customers within these segments will find the messaging irrelevant and get turned off to the brand.

Customer Journey 127

Customer Journey Customer CRM Management 127

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. It's also a significant time for our Support team.

Product 131

Product User-Generated Management Communications 131

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. Get MarTech!

Transform 138

Transform Customer CRM Finance 138

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives.

Customer Acquisition 120

Customer Acquisition CRM Analytics User-Generated 120

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Key Performance Indicator 125

Key Performance Indicator Customer Acquisition PR Marketing Strategy 125

Martech

OCTOBER 21, 2024

Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Field marketing aligned incentives with their territory goals. Customer success mined quarterly business reviews (QBRs) for speakers.

Transform 122

Transform PR Event Marketing Target Market 122

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 123

Product Manufacturing Price Marketers 123

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 120

Analytics Product Automobile Customer Journey 120

Hubspot Marketing

SEPTEMBER 30, 2024

I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. Table of Contents Why use AI for marketing personalization?

Thought Leadership 136

Thought Leadership User-Generated Marketing Marketers 136

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., “And that’s the opposite of customer-centricity.”. Sustainable customer engagement.

Customer 142

Customer Transform Traditional Marketing Product 142

Welcome Software

MAY 7, 2025

Testers to our core, we’ve not only been developing these innovations, but testing them too—thanks to our very own marketing organization and select customers. Hint : Some seriously dramatic shifts in productivity , creativity , and performance. And the results and learnings? We just had to share.

Product 52

Product Transform User-Generated Market Research 52

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ✅ Use case: SaaS companies mapping the customer journey, omnichannel retailers optimizing media mix. Then, she brought in a designer who codes. That was it.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 106

Management Food User-Generated Customer Acquisition 106

Hubspot Marketing

APRIL 4, 2025

Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools. Perhaps a product was advertised as a high-powered solution but ended up offering little to the team.

Transform 113

Transform Education Energy Communications 113

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions.

Advertising 115

Advertising Advertisers Product Product Marketing 115