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How AI is winning digital shoppers through personalization

Martech

A customer browsing winter coats on a mobile device during lunch in Chicago will see entirely different product arrangements, pricing and promotions than someone browsing the same category from a desktop in Miami on a weekend morning. Push notifications arrive precisely, promoting relevant products at just the right moment.

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Post-Holiday Power Moves: Meta Retargeting Strategies to Bring Back Your Black Friday Shoppers

Customers.ai

That means now is the time to use smart retargeting strategies to turn those window shoppers into buyers and keep the momentum rolling through the holiday season. Stick with me and I’ll show you exactly how to bring these ready-to-buy shoppers back, convert them, and start 2024 strong. Abandoned Cart Shoppers: Customers.ai

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2024 holiday sales live up to the record-breaking projections

Martech

This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” And the strategy works.

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Amazon Advertising guide: How to reach customers and sell more

Search Engine Land

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Ads are shown to shoppers based on relevant keywords or products. Custom image. Additionally, you can direct these ads to a custom landing page.

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Salesforce launches Agentforce for Retail

Martech

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details.

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How to master social media for retail in the UK

Sprout Social

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 120
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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.