Hootsuite

JANUARY 17, 2025

What is social media advocacy? Social media advocacy can be thought of in two different ways. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers.

Social Media Marketing 83

Social Media Marketing User-Generated Influencer Marketing Customer Journey 83

SocialPilot

FEBRUARY 13, 2025

TRY SOCIALPILOT NOW 4 Key Benefits of Using Hashtags in Social Media Marketing Hashtags provide additional context and branding edge to your posts. For example, a customer tagging your brand with #MyFitnessJourney can inspire a new campaign hashtag. The post How to Use Hashtags Effectively in Social Media Marketing?

Social Media Marketing 86

Social Media Marketing User-Generated Marketers Marketing 86

Calvyn Lee Blog

JANUARY 28, 2024

Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. Build credibility first before trying to promote.

Promotion 242

Promotion Entertainment SEO Education 242

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketers Marketing Entertainment 145

SocialPilot

MAY 8, 2025

Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes.

Gen Z 71

Gen Z Customer Whitepaper Analytics 71

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget?

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

SocialPilot

MARCH 9, 2025

Initiate a Strong Brand Identity Across Social Media Your brand identity is what sets you apart from other businesses its the unique persona, style, and messaging. Your logo, color palette as per your brands tone, target audience interactions, and everything else shapes how your potential customers see you.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 119

Social Media Marketing User-Generated Food Branding 119

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. What are Social Media Metrics? Be sure to check it often. Don’t get it?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Hubspot Marketing

JANUARY 22, 2025

Benefits and Drawbacks of Organic Marketing What are the benefits of organic marketing? Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Some of the perks of organic social media?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s a form of digital advertising done on social media.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Website traffic: Social media posts driving users to your website. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Buffer Marketing

OCTOBER 1, 2024

They are easy to customize based on your content and branding. ' From there, you can tap on the sticker to customize the different font and color options — check out the examples below. Paste your link into the URL box, and choose 'Customize sticker text,' if you'd like to do so.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Hubspot Marketing

JULY 22, 2024

Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. See the difference?

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. For Aflac, the positive impressions are all connected across the customer journey. And how does digital engagement connect back to branding?

Gen Z 119

Gen Z Millennials Health Food 119

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Social media is a go-to platform for retail customers. Lets start with the basics.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. You look at reviews, right?

Real Estate 65

Real Estate Customer Food User-Generated 65

Martech

OCTOBER 18, 2024

LinkedIn Ads LinkedIn offers a variety of ad formats to reach your ideal customers and drive specific actions. Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Here’s her clever system for creating these videos).

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” By sharing UGC from customers, the sponsored content feels natural.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

Buffer Marketing

JANUARY 20, 2025

Some examples of things that go against IG’s Recommendation Guidelines are anything that depicts/discusses self-harm, suicide, eating disorders, or violence; is sexually explicit or suggestive; promotes the use of certain regulated products, like tobacco; or could be considered misinformation.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129