article thumbnail

Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

article thumbnail

7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Processing.

Customer 117
article thumbnail

How social listening increases customer advocacy: 6 examples

Hootsuite

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 113
article thumbnail

From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

article thumbnail

How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. If you have existing customers, send short surveys to them by email. One week, you write blog posts. How serious is it?

Customer 118
article thumbnail

Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Customer Lifetime Value (CLTV): Assess the potential revenue generated by both new customers and loyal customers over their lifetime.