Scoop.it!

FEBRUARY 22, 2024

Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders? Conclusion We covered everything from boosting your employer brand through engaging employee content to leveraging video and partnering with influencers.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

JULY 26, 2023

Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute.

Price 74

Price Management Customer Branding 74

Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Sellers are under constant threat of being de-listed.

Price 97

Price Manufacturing Search Marketers Product 97

Martech

OCTOBER 20, 2023

Gene De Libero’s martech journey has been a wild ride. If you saw “Minority Report” — you walk into a Gap and the screens recognize you — we built technology like that and partnered with Shari Redstone at National Amusements and we put those screens in movie theaters. This interview has been edited for clarity and length.

Transform 107

Transform Education Communications Management 107

Martech

AUGUST 26, 2021

Streaming media advertisers can use the marketplace to access audience segments through a myriad of partners, including Kantar, Comscore, Lotame, IHS Market and NCSolutions. For instance, making sure DE&I is infused into how you write a brief or how you approach your clients.”

Shipping 114

Shipping Retail Food Communications 114

Duct Tape Marketing

OCTOBER 7, 2021

He’s also co-founder of Digital Commerce Partners , a content marketing and SEO agency for digital business owners. We dive into how these kinds of technologies such as blockchain, cryptocurrencies, NFTs, and smart contracts allow us to de-centralize again. Key Takeaway: Web 3.0 to web 3.0, Key Takeaway: Web 3.0 to web 3.0,

Education 88

Education SEO Content Marketing Management 88

Litmus

MAY 8, 2023

Voilà une fonctionnalité de messagerie électronique intéressante! Your Emails Have A New Partner In Crime appeared first on Litmus. This feature allows you to automatically translate your email into languages used by your subscribers, and share alternative versions with ease. Now that’s a cool email messaging feature!)

User-Generated 67

User-Generated Branding Copywriting 67

illumin

DECEMBER 10, 2019

Acuity se está consolidando en el mercado de las soluciones programáticas al ofrecer opciones complejas de forma accesible, a través de un soporte personalizado en inglés y español, permitiendo contar con todos los partners relevantes del mercado, al tiempo que amplían brand safety, visibilidad y antifraude.

Branding 52

Branding Advertising Advertisers Marketing 52

Martech

SEPTEMBER 24, 2021

These systems help marketers aggregate internal, partner, and open data into a central repository. Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules. Watch the full presentation from MarTech here (free registration required).

Marketing Automation Platform 136

Marketing Automation Platform Marketing Marketers New Technology 136

Buffer Marketing

FEBRUARY 27, 2024

” Much like the company review website, Clara allows users (once they’ve applied and been verified) to share anonymous reviews of companies they’ve partnered with and how much they’ve charged.  is one of De Guzman’s top priorities, she wrote in an article for CNBC.

Gen Z 96

Gen Z Branding Influencer Marketing Fashion 96

Sprout Social

NOVEMBER 10, 2021

If you offer blanket praise, it won’t help your team progress or a partner improve. Whether you manage a team or oversee relationships with third-party vendors and partners, you’ll regularly have conversations about their work performance. Share your wins, ideas and goals with your organization and partners. Get creative.

Marketing 132

Marketing Marketers Communications Management 132

Martech

OCTOBER 13, 2023

“Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. They have 39 million active users on their MyMcDonald’s Rewards app.

CMO 123

CMO Advertising Advertisers Retail 123

Martech

APRIL 7, 2023

This limits the overwhelming amount of info and demonstrates you get their needs and that you are a valued partner who will be there through the relationship lifecycle.

Customer 114

Customer Finance Marketing Marketers 114

Neil Patel

AUGUST 11, 2021

If you’ve built partnerships with service providers or business partners, you have an instant source of untapped link potential. Cross-promotion allows you to partner with related businesses who can market your services, in exchange for marketing their services. The web designer is your cross-promoting partner. Claim a Hashtag.

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143

Hootsuite

APRIL 26, 2023

These are partners that require access to health information to perform certain services. Health information can be “de-identified.” You can share “de-identified” information on social media without violating HIPAA. Health plans, like HMOs and employer health plans. Healthcare clearinghouses, which process health information.

Health 94

Health Communications Law Management 94

SmartBrief - Marketing

OCTOBER 30, 2023

Partnering with the right influencer can get your brand in front of thousands, if not millions, of potential customers while they’re ready, willing and able to engage with your message. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

SmartBrief - Marketing

OCTOBER 30, 2023

Partnering with the right influencer can get your brand in front of thousands, if not millions, of potential customers while they’re ready, willing and able to engage with your message. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.

Influencer Marketing 52

Influencer Marketing Transform Marketing Marketers 52

Sprout Social

DECEMBER 6, 2023

Craft policies and train your team Start by consulting with your legal and compliance teams, and make them a key partner in validating the legality of your strategy, campaigns and content. Follow de-identification best practices When crafting new social media content, remove all PHI from your posts.

Health 101

Health Law Education Branding 101

SMA Marketing

OCTOBER 26, 2023

Bidding on search queries can affect the broader market around those searches by shifting searcher demand, incentivizing (or de-incentivizing) content creation, etc. Partner with SMA Marketing, and let us help you take your content marketing efforts to the next level. Paid ad clicks may increase links, mentions, coverage, sharing, etc.,

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Litmus

DECEMBER 7, 2022

Aaron Beatty, Director of Digital Engagement, Attain Partners. BIMI will become the de-facto indicator of visual trust in email. More marketing teams will spend the time to set up systems that let the computers do what they do best, and free up people to do what they do best.”.

Market Trends 91

Market Trends Email Marketing Marketing Marketers 91

Econsultancy

NOVEMBER 25, 2021

People want these unique, authentic customer journeys that happen between brands, partners, reviewers and influencers. We presented a new ocean of opportunities where brands could take this model of paying on performance and then start working with any unique referral partner. It’s exciting. We are a people-first organisation.

Branding 52

Branding Affiliate Marketing Customer Journey Management 52

Hootsuite

NOVEMBER 28, 2022

Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. With the “Ask a Superhost” function, Ambassadors become de facto customer service representatives. Get the free toolkit right now!

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Litmus

OCTOBER 28, 2021

Audit your emails to uncover where you can advance DE&I. Audit your emails to uncover where you can advance DE&I. And when you’re doing this, include all your partners—leadership, your copywriters, designers, technology. Help other stakeholders understand how they can help email. Uplevel your emails in a progressive way.

Email Marketing 87

Email Marketing Copywriting CMO Communications 87

Rock Content

JULY 14, 2020

#ad Uma publicação compartilhada por Tyler Blevins (@ninja) em 1 de Jul, 2020 às 8:05 PDT. kyliejenner) em 4 de Fev, 2020 às 8:02 PST. KeepAClearHead #ResilienceMatters Uma publicação compartilhada por Cristiano Ronaldo (@cristiano) em 28 de Jun, 2020 às 12:24 PDT. Influencers often become partners of brands.

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Rock Content

OCTOBER 1, 2020

The IRKO Group was founded by 3 partners and has completed 63 years in 2020. Nowadays, the company has more than 350 employees — headquartered in São Paulo, the IRKO Group also has offices in Campinas and Rio de Janeiro. What are the IRKO Group’s next strategic steps? What is the IRKO Group?

Communications 59

Communications Digital Marketing SEO Management 59

Sprout Social

FEBRUARY 24, 2022

Created data reports to share with cross-functional collaborative partners from the Marketing, Content and Partnerships teams. De-emphasize your education section and lead with experience. Led the creation of a video content strategy to grow my company’s TikTok channel by X views and videos in X months. Celebrate certifications.

Real Estate 104

Real Estate Education Social Media Marketing Copywriting 104

Sprout Social

OCTOBER 27, 2022

We partnered with Twitter to learn more about how consumers are connecting with brands on the network and found that: 53% of Twitter users find it helpful to see how brands answer questions or solve issues publicly. Sentimos mucho escuchar de su experiencia y quisiéramos conocer más detalles. They even offer multi-lingual support.

Customer 107

Customer Branding Fashion Promotion 107

Econsultancy

FEBRUARY 23, 2022

The use of the platform also ensured that the campaign ran smoothly, according to Carlsberg’s media and digital manager Allard de Wijkerslooth. The Lucky Number game saw redemption rates twice as high as other code-on-pack campaigns, as well as a high time-spend at the website. It’s also driven footfall, with 1.1

Retail 57

Retail Marketing Mix Marketing Marketers 57

Pam Didner

SEPTEMBER 16, 2020

Co-marketing or Partner Marketing. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Co-marketing or Partner Marketing. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

DECEMBER 11, 2012

These practices, however, are de rigueur in the age of social media. Enable real-time collaboration both within the enterprise and outside with customers and partners. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel.

Product 88

Product Customer Marketing Marketers 88

Duct Tape Marketing

NOVEMBER 3, 2022

We've deployed over 20 million in grants over the years where we're starting to utilize those grant funds now to actually de-risk some credit for these owners so we can start to get them into sort of mainstream opportunity. All of our monetization comes from our, the business partners, a corporate and enterprise partners that we work with.

Retail 80

Retail Manufacturing Education CMO 80

Duct Tape Marketing

OCTOBER 20, 2016

Collaborate with Influencer Partners. For example, partnering with ‘middle-range influencers’ (those with around 100K subs) rather than huge YouTube stars means less of a strain on your budget and the chance to collaborate with more than just one influencer. These videos work. photo credit YouTube. photo credit Taco Bell on Twitter.

Education 77

Education Advertising Advertisers Promotion 77

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

In 2012, Target tried a new approach to their collaborations, partnering with luxury department store Neiman Marcus. While previous Target collaborators had created affordable versions of their signature pieces, Diane Von Furstenberg (known for wrap dresses) made a yoga mat, while Oscar de la Renta attached his name to a dog food bowl.

Fashion 134

Fashion Shoppers Retail Thought Leadership 134

Buffer Marketing

JUNE 6, 2022

You may have seen those Instagram posts with a hashtag stating the creator is a partner or just plain ‘Paid partnership’ at the top. bea_carpio_ Espero no ser la unica mega friki de los atardecer así que pls no me ignoreis #sunset #atardecer #españa #spain #lentejas ♬ Into Your Arms (feat.

User-Generated 83

User-Generated Product Branding Retail 83

Duct Tape Marketing

SEPTEMBER 26, 2014

Go n arrow and deep (versus wi de and broad), and find out who makes the purchasing or partnership decisions at the companies you are targeting. In addition, he is a Partner at TheFunded.com , and the Executive Producer of the Founder Showcase , a leading startup event in Silicon Valley. Identify your Targets.

Target Market 69

Target Market B2C Email Marketing Marketing Strategy 69

Marketing Insider Group

SEPTEMBER 9, 2010

No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency. Trackbacks & Pingbacks The 4 Cs of Social Media, de Michael Brenner | Tourism Revolution - Blog de turismo, socialmedia, marketing, estrategia y transformación.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Duct Tape Marketing

MARCH 19, 2015

Every workday I sit down with my business partner – who also happens to be my amazing wife, Shawn – for our mid-morning breakfast break. June 18, 2013 Basque in the Glory / Northern Camino de Santiago Tour #frescotours via photopin (license). Today’s Guest Post is by Duct Tape Marketing Consultant, Andy Catsimanes – Enjoy!

Customer Journey 61

Customer Journey Branding Customer Non-Profit 61