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US vs. Google, round 2: Government targets digital ad business

Martech

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday. Processing.

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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. High-speed scanners digitized crucial historical documents from many different formats.

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Privacy is the new currency in digital marketing

Martech

As third-party cookies usage fades into digital marketing history, marketers face more than a technical shake-up. From a digital analytics perspective, shifting to known users over anonymous cookies delivers richer, more accurate insights. They must be baked into your digital culture. These days are almost over.

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Sponsored by: Vende Digital. Discover 5 tips to get 2021 off to a great start. Generate leads more predictably at a lower cost.

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Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It

Hubspot Marketing

Jenna Kutcher is a digital marketer, podcast host, and author. On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits home for me. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it.

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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. The post Breaking data silos: Digital marketer’s checklist for strategic data collaboration appeared first on MarTech.

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Unlock the Secrets to Building Community

In today's digital era, fostering a sense of belonging is more important than ever. Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. If there's more about digital marketing you don't know than you do know. Your boss is looking for hockey stick growth, and you need to hit the ground running. If you've got holes in your funnel that need filling.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

What does that mean for your digital strategy? Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

What you’ll learn: How AI-driven personalization drives engagement and conversions Proven tools to optimize your website and sales funnel Real-world strategies to unlock the untapped potential of your content Don’t miss this chance to future-proof your digital strategy. Register now to elevate your marketing game!

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

How other B2Bs are crushing their digital marketing goals with social media. Learn How to Master the Most Important Channel for B2B Marketers in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022. Keys to executing organic and paid tactics that create demand and grow pipeline.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

This session is perfect for marketers aiming to bridge the gap between physical and digital advertising landscapes. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.