Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. Curiosity is the spark that ignites innovation in marketing. That’s the future of marketing standing in front of me! They probe.

Marketers 117

Marketers Marketing Email Marketing Customer 117

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated 131

User-Generated Transform SEO Law 131

Marketing Insider Group

SEPTEMBER 16, 2024

The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. Human adaptability and critical thinking are also important.

Transform 128

Transform Entertainment SEO Branding 128

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Their level of knowledge about a product.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Transform 119

Transform Marketing Marketers Product 119

Search Engine Land

AUGUST 1, 2024

When it comes to keyword strategy, site owners should continue tracking queries for popular topics, paying attention to how the brand is represented in terms of market share, brand voice and informational accuracy. Get the newsletter search marketers rely on. As always, answer questions with helpful content. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Hubspot Marketing

AUGUST 13, 2024

We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. Fortunately, as marketers, we‘re used to this. Marketing‘ is practically synonymous with ’change'. But, as a marketing leader at a large SaaS company, I'm well aware of the concerns.

SEO 123

SEO Transform User-Generated Health 123

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 110

Management Inbound Marketing Marketing Marketers 110

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). The language model is based on content from MarTech embedded on top of ChatGPT.

Management 121

Management eCommerce CRM User-Generated 121

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies.

Marketing Strategy 122

Marketing Strategy Marketing Marketers Influencer Marketing 122

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hubspot Marketing

JULY 12, 2024

In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough. For example, it’s not uncommon for the HubSpot Blog to see weekly readership fall around holidays. Not the digital doggy DJ.) It’s easy to get misled by the wrong numbers. The event organizers, that is.

Management 117

Management Whitepaper Promotion Health 117

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Think downloadable templates, checklists, or bonus guides that directly relate to your blog post topic. That’s not just impressive, it’s crazy!

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Martech

JANUARY 7, 2025

for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Recently, I typed: “I’m feeling overwhelmed by keeping up with AI marketing tools. How can you help me and other marketers create a sustainable approach?” Ive been waking up at 5 a.m.

Transform 126

Transform Management Product Marketing 126

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Ive also created TikToks and blog posts using only AI.

Marketing Strategy 115

Marketing Strategy Marketers Marketing Health 115

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketers 126

Marketers Marketing User-Generated New Technology 126

Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. Heres what it looks like on our site: Nancy Harhut, Author of Using Behavioral Science in Marketing “And don’t worry if you don’t have 5 stars. Its very simple.

Copywriting 112

Copywriting Transform SEO Place 112

Businesses Grow

AUGUST 5, 2024

A member of my RISE marketing community felt a bit stuck after blogging for a year. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Here are some tips to re-energize your blog. Start your blog with the conclusion first.

Non-Profit 116

Non-Profit Education Digital Marketing Advertising 116

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences? Privacy remains a concern for consumers.

Marketing 126

Marketing Marketers Advertisers Advertising 126

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. These might include: Blog posts. Marketing emails.

Transform 131

Transform Analytics User-Generated Education 131

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. Please suggest three topic ideas for a blog post we could write.”. ChatGPT can give you a hand. Suggest content clusters.

SEO 139

SEO User-Generated Transform eCommerce 139

Hubspot Marketing

DECEMBER 30, 2024

You can apply a content monitoring process across digital platforms and content types. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. I highly recommend content monitoring if this is you.

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.

Transform 139

Transform Copywriting User-Generated Marketing 139

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise.

Retail 117

Retail Advertisers Advertising eCommerce 117

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Analyzing paid media performance isn’t just a good idea; it’s essential.

Transform 127

Transform Analytics Customer Acquisition User-Generated 127

Hubspot Marketing

JUNE 30, 2025

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. The truth?

CMO 114

CMO PR Marketing Marketers 114

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Marketing Insider Group

JULY 22, 2024

Examples of actions that qualify as engagement include: Reading a Blog Post: A user spending over 10 seconds on a blog post indicates engagement. Keep in mind that the average visitor spends just 52 seconds reading a blog post, so you’ll need to work hard to capture their attention.

User-Generated 120

User-Generated Analytics Performance Marketing Promotion 120

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024.

Management 119

Management User-Generated Entertainment Social Media Marketing 119