Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 122

Transform SEO Search Marketers Branding 122

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 104

PR Transform CMO Marketing 104

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area.

SEO 106

SEO User-Generated Education Digital Marketing 106

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Advertising 104

Advertising Advertisers Performance Marketing Marketing Strategy 104

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Growth strategies. Why we care.

Shoppers 121

Shoppers Retail eCommerce Digital Marketing 121

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 110

Marketing Marketers CRM Digital Marketing 110

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The market out there is simply too big and important to be ignored.

Digital Marketing 136

Digital Marketing Traditional Marketing Marketing Marketers 136

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 104

Marketing Marketers CRM Digital Marketing 104

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release.

Advertising 106

Advertising Advertisers Retail Transform 106

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 111

Advertising Advertisers Retail Price 111

Hubspot Marketing

OCTOBER 6, 2023

Small businesses are the lifeblood of any economy. These businesses are the beating heart of the community. They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate the importance of small businesses as they navigate through challenges and seize new opportunities.

Finance 107

Finance Food Health Price 107

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. It’s not good business to be associated with vile conspiracy theories. He added: “Ad fatigue remains a persistent issue for marketers on social.

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 122

Gen Z Pharmaceutical Customer Acquisition Marketing 122

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks. Everything is under scrutiny on social media.

Communications 111

Communications Management Branding Social Media Marketing 111

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. How do you learn the optimal strategies? By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. It changed everything.

CRM 93

CRM Inbound Marketing CMO Management 93

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

JUNE 24, 2022

Having a digital presence is critical for any business looking to reach new audiences. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? How to Find & Reach Your Target Audience, According to Small Business Owners.

SEO 128

SEO Customer Acquisition Advertising Advertisers 128

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 112

Social Media Marketing B2C Whitepaper Marketing 112

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Here's how: Unfilled positions.

Energy 112

Energy Marketing Marketers Direct Mail 112

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 104

Marketing Strategy Marketing Marketers SEO 104

Businesses Grow

APRIL 24, 2024

This is an internal debate I have when considering my content strategy. A podcast now in its 12th year (never missed an episode) Marketing-related books (counting all editions, 16 since 2010) I have been a model of consistency. A small video series. When it comes to my content projects, am I a coward or a genius?

Email Marketing 67

Email Marketing Customer Marketing Marketers 67

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Sachs Marketing Group

FEBRUARY 5, 2024

SEO is a cornerstone for small businesses aiming to stand out in the vast digital marketplace. Through strategic optimization, businesses can attract more targeted traffic, enhance user experience, and increase conversion rates, laying the foundation for sustainable growth and competitiveness.

SEO 52

SEO Health Digital Marketing Promotion 52

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.

Management 88

Management Price Analytics User-Generated 88

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. Our summit sessions are tailored toward the challenges small and medium businesses face.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. At their core, micro-communities are small, focused online groups where like-minded people dive deep into specific interests or goals.

Transform 108

Transform User-Generated Analytics Branding 108

Buffer Marketing

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears.  Podcasts have an undeniable allure for both their creators and fans.

Entertainment 97

Entertainment Health Influencer Marketing Education 97

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

Global Marketing 118

Global Marketing Customer Journey New Technology Customer 118

Search Engine Land

MARCH 20, 2024

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. In business, one could argue that an entrepreneur is position-less. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 87

Traditional Marketing Marketing Marketers Copywriting 87

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. TRY SOCIALPILOT FOR FREE Why Should Businesses Use Twitter/X? If not, stick with us.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Vertical Response

SEPTEMBER 25, 2023

SEO, or search engine optimization, continues to be a vital aspect of digital marketing. As an email marketer or small business owner, the use of SEO can help your brand reach a wider audience. In this blog post, we will discuss what SEO is, how it works, and why it matters for your business. What is SEO?

SEO 103

SEO User-Generated Social Media Marketing Email Marketing 103

Search Engine Land

OCTOBER 17, 2022

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. As a reminder, we already announced the winners of two categories already here – Small Agency of the Year – SEO (ANGA Bangkok Co., Milestone Inc.:

Transform 100

Transform SEO CRM Search Marketers 100

Sachs Marketing Group

APRIL 5, 2024

Start small to test effectiveness, possibly $1 to $5 daily. For more impact, allocate 5-12% of your marketing budget. Tailor your budget to your specific business needs and market conditions. Whether you’re a small local shop or a large corporation, Facebook ads can be scaled to meet your needs.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Social Media Marketing 52

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough.

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Customer 117

Customer User-Generated Price Promotion 117

Search Engine Land

NOVEMBER 30, 2023

Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business Administration. Ideally, your top client should represent 10% or less of your business. A few small ones that either fill in capacity or have the potential to grow.

Digital Marketing 100

Digital Marketing Marketing Marketers Price 100