Martech

MAY 13, 2024

Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way.

Customer 96

Customer Product Management Communications 96

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Here are some key social shopping strategies to apply to your future campaigns. What is social media shopping ?

Shoppers 82

Shoppers Gen Z Digital Marketing User-Generated 82

Martech

OCTOBER 10, 2023

As a result, ecommerce and digital storefronts have surged. There are also over 16% more online shoppers in 2023 compared to 2020. This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms. Gone are the days of linear paths to purchase.

Customer Journey 114

Customer Journey Shoppers CMO eCommerce 114

Hubspot Marketing

APRIL 20, 2021

While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. 5 SEO Success Stories To Inspire Your 2021 Strategy. Ironpaper is a digital marketing agency that helps their B2B clients grow.

SEO 127

SEO Digital Marketing User-Generated Management 127

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. in 2018, 2019 and 2020.

CMO 112

CMO Marketing Marketers Digital Marketing 112

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Transform 112

Transform Customer Education Management 112

DirectMail2.0

MARCH 21, 2024

billion in 2024—a notable 13% increase from 2020—there’s never been a more crucial time to harness the power of omnichannel marketing. Watch this winning webinar on leveraging Political Power Up to elevate your political campaign strategies. With industry experts projecting political ad spending to surge to $10.2

Direct Mail 52

Direct Mail Communications Marketing Marketers 52

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Hubspot Marketing

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

B2C 127

B2C CMO Energy Marketing 127

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 84

Influencer Marketing Gen Z Marketing Marketers 84

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects.

Marketing 96

Marketing Marketers Digital Marketing Customer 96

Search Engine Land

APRIL 12, 2024

The novelty of any new ad placement is incomparable, which is why many social platforms and marketers move quickly to embrace innovation. From 2018 to 2020, we witnessed TikTok’s inconspicuous yet explosive growth and its vertical video platform’s dominance. Get the daily newsletter search marketers rely on.

Advertising 98

Advertising Advertisers Transform User-Generated 98

Search Engine Land

DECEMBER 13, 2023

See that huge drop around Q2 of 2020? But what about that huge peak before 2020? Get the daily newsletter search marketers rely on. Go old school with above-the-line ads If you have the budget, you can work with your marketing department to invest in traditional advertising, specifically above-the-line advertising.

Health 122

Health SEO Advertising Advertisers 122

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Transform 96

Transform Customer Education Management 96

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.

Advertising 91

Advertising Advertisers Search Marketers Marketing Mix 91

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The leading segment of OOH was digital. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The numbers.

Transform 116

Transform Advertising Advertisers Digital Marketing 116

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. These stats will help you know how video marketing influences customers. Common Video Marketing Statistics 1. Here we go!

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class.

Market Trends 141

Market Trends Digital Marketing Whitepaper Manufacturing 141

Search Engine Land

SEPTEMBER 15, 2023

by reading digital marketing studies and reports or using search forecasting tools like SimilarWeb, Semrush or SpyFu). If you notice that during your peak period, traffic increases 25% and CPC increases 50%, and you plan on keeping the same strategy, then expect to pay at least 75% more during that time period.

Pharmaceutical 129

Pharmaceutical Retail Health eCommerce 129

Adobe Experience Cloud Blog

DECEMBER 11, 2019

From AR to VR, to marketing technology and personalization strategies: The B2B marketer’s toolkit is full of new options for engaging with B2B buyers. . To better understand the priorities of B2B companies in 2020, our CMO by Adobe team reached out to some B2B experts and asked: “What is your team’s big bet in 2020?”.

Transform 120

Transform Manufacturing Thought Leadership Retail 120

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. COSAGOV) August 4, 2020. marketingtwitter [link].

Entertainment 143

Entertainment eCommerce Digital Marketing Social Media Marketing 143

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

User-Generated 138

User-Generated Customer loyalty Advertising Advertisers 138

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 121

Search Marketers Marketing Marketers Retail 121

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Unbounce

JUNE 21, 2022

He’s still involved in the business—in charge of their marketing efforts— and they’re doing way more than just staying afloat. Inspiring marketing results AND a happy retirement? Psst … Wanna go straight to Peter’s landing page strategy? And that was how I ended up running our marketing. ”. Peter is now retired.

Food 140

Food Customer Place Digital Marketing 140

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Transform 114

Transform Target Market Branding Marketing 114

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Our very deserving 2020 Cultivate Award winner is Communicators Group. SproutPartner MVP.

Thought Leadership 104

Thought Leadership eCommerce Communications Management 104

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. In addition to refocusing their social strategies to accommodate the 2020 climate, they reimagined their client retention strategies and embraced more contract flexibility to alleviate the burden that some of their clients felt.

CMO 111

CMO Communications Food Digital Marketing 111

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

Market Research 87

Market Research Non-Profit Transform Marketing 87

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 120

Search Marketers SEO Marketing Marketers 120