SmartBrief - Marketing

OCTOBER 30, 2024

Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform

Martech

OCTOBER 16, 2024

Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. Beyond software, Semrush understands the value of investing in content and education for marketers.

Law

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing

Martech

SEPTEMBER 23, 2024

But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that. Build The easiest way to build is to provide targeted education opportunities to your team. Your team must know how to log into your platforms and navigate the interfaces.

Marketers

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. As with anything new, some were skeptical of its long-term value.

User-Generated

Hubspot Marketing

DECEMBER 4, 2024

That feedback loop can inform other aspects of your marketing and content strategies. Focus on educational content. We decided to focus more on stories about social media marketing than national TV ad campaigns, for example. Pro tip: Alexis Grant uses an AI segmentation tool to make the most of her educational content.

Education

The CMO Survey

NOVEMBER 12, 2024

Despite this, marketing spending as a percentage of companies’ budgets and revenues is lower, indicating that both revenues and overall budgets are growing faster than marketing budgets. Digital marketing spending continues its upward trajectory, rising from 8.9% Marketing organizations grew headcount by 5.3%

CMO

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Instead, share your legal perspective and actionable, helpful, educational information to the reader.

Law

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Create content they actually care about.

Non-Profit

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Use a less promotional tone, and replace it with educational content and value-driven messaging. Adopt an AI-conscious writing style, focusing on clear and concise messaging.

Email Marketing

Litmus

OCTOBER 17, 2024

Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. a hard sell).

Email Marketing

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Email List Growth Hack 15: Host Webinars and Co-Branded Events Educational webinars and events are excellent for attracting signups. That’s not just impressive, it’s crazy!

CRM

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Traditional Marketing

Hubspot Marketing

JUNE 30, 2025

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. An understanding of digital marketing tools and tactics.

Management

Businesses Grow

AUGUST 5, 2024

A member of my RISE marketing community felt a bit stuck after blogging for a year. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Mark Schaefer is the most trusted voice in marketing. Here are some tips to re-energize your blog.

Non-Profit

Martech

FEBRUARY 13, 2025

Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. Several factors may explain this gap. Content: Audio/podcasts production (51.4%).

Transform

Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Digital marketing like SEO, email, and social media. Central to these needs?

CMO

Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Build educational content that explains the options and subtly positions your solution as the best fit. There are roundups in almost every niche, shared everywhere from social media to email marketing.

Customer

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. The results are tangible, measurable, and actionable.”

Direct Mail

Hubspot Marketing

JULY 22, 2024

Marketing Channels Your marketing plan should also include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

Marketing Plan

SmartBrief - Marketing

AUGUST 13, 2024

IAB SmartBrief For digital marketers, advertisers and media professionals. As digital marketing evolves, IAB SmartBrief is a valuable resource for marketers to stay informed. MMA SmartBrief for Modern Marketing For modern marketers and CMOs. Sent daily.

Market Trends

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? AI tools helped me take on each role on the traditional AI dream team seamlessly.

Transform

Martech

DECEMBER 16, 2024

Its future role will be as a central hub that connects and integrates your web-wide digital marketing strategy for both humans and machines. involves a wide array of strategies designed to increase visibility in search, educate knowledge algorithms and feed LLMs. To succeed, embrace and educate all the bots.

Transform

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark.

Transform

Hubspot Marketing

DECEMBER 24, 2024

Example Lets say my website is an informational site where I educate folks about marketing. Some key topics Id likely discuss under the broader banner of marketing that work to my zone of genius might be: Organic search Copywriting Social media marketing Each of the above would become a content pillar.

SEO

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing

Businesses Grow

NOVEMBER 11, 2024

In my digital marketing university classes , I explain that there are two high-level content marketing strategies: 1) win SEO or, 2) develop authority and earned subscribers. What’s the chance I can own one of the top two search results for “digital marketing consultant?”

Marketing Strategy

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Do you have a good mix of entertaining, or educational content?

Social Media Marketing

Buffer Marketing

SEPTEMBER 23, 2024

  With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. 

Analytics

Hootsuite

MAY 1, 2025

Educational content or tutorials Learning is fun, ok? View this post on Instagram A post shared by Adobe Illustrator (@_adobeillustrator_) Adobe does tutorials on Instagram with digital artists showing how to use its latest tools. And sometimes we all need someone to explain things like we’re five.

Influencer Marketing

Backlinko

NOVEMBER 1, 2024

This is where educating your audience about roof maintenance provides added value. In other words: You don’t have time to spend on marketing yourself. If you hire an agency, it comes with the added benefit of delivering end-to-end digital marketing campaigns that include PPC, social media advertising, and website design.

SEO

Power Digital Marketing

JUNE 3, 2025

Then deliver value—whether through entertainment, education, or inspiration. Whether you’re starting from scratch or scaling what works, partnering with the right TikTok marketing agency can help you build the foundation—and the future—you need. TikTok Content Best Practices for Brands Success starts in the first three seconds.

Marketing Strategy

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. For educational, pain point-focused content, long form can deliver better results,” she explains.

Social Media Marketing

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

Promotion

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Is educational content getting more engagement than entertaining content? The second source is competitive analysis.

Social Media Marketing

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. They’ve nailed the art of fostering trust by consistently delivering educational, value-packed content while running targeted campaigns to generate leads for their software. It’s a tricky balance.

Branding

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z