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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says. Make the most of your money. “We

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Instead, they give marketers more time and energy to focus on those things. Agentic AI fills that gap.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Digital Marketing Digital marketing is a high-potential niche. Check out our methodology below, or skip right to the “top blog niches of 2025.

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The 6 Best Digital Strategy Companies of 2020

Neil Patel

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Why are we in business? Where are we right now?

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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

Even just one piece of content takes a lot of time and energy. From SEO research to technical writing, if you’re one of the companies with only ‘one-to-none’ employees in your content marketing wheelhouse, this process can be grueling. Research Based Strategy. Content marketing research is never ending.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Acquire Digital Marketing and Technology Competencies.