Sprout Social

JANUARY 15, 2025

Choose the right marketing platforms and ad formats Any digital marketing platform allowing affiliate links or discount codes can support affiliate influencer marketing. Plus, these networks integrate well with influencer marketing platforms, making it easier for you to track engagement, sales and commissions.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Spiralytics

DECEMBER 4, 2024

Companies that greenwash think that it’s a clever marketing strategy. As a digital marketer, why should you care about these types of practices? European Union ) The EU has 230 sustainability labels and 100 green energy labels, each with varying levels of transparency. This guide has the numbers to back it all up.

Fashion 52

Fashion Shoppers Law Customer loyalty 52

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform.

Analytics 117

Analytics User-Generated Social Media Marketing Education 117

Hootsuite

MAY 1, 2025

View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. Sweeten the deal with discount codes, limited-time giveaways, or other digital marketing incentives to boost conversions even more.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

Power Digital Marketing

MAY 6, 2025

Promote long-term value : Emphasize the long-term savings that customers will receive from your services, such as energy-efficient upgrades or durable repairs that prevent future issues. Marketing Strategy: Spend Smarter, Not Less With increased pressure on your margins, cutting marketing budgets may seem like an easy fix.

Finance 52

Finance Price Real Estate Energy 52

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. Because yes, that actually-pretty-sad strategy is redeemable. It's called marketing minimalism.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Mind you: AI agents dont replace strategy or creativity. Agentic AI fills that gap.

Price 120

Price CMO Marketing Marketers 120

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing 77

Video Marketing Social Media Marketing Marketing Marketers 77

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. Does that sound familiar?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

TechWyse

NOVEMBER 28, 2023

The Marketing Dive shares that brands are testing various approaches to appeal to customers during these financially uncertain times. The blog also provides readers with an insider look at the marketing strategies that billionaire dollar-worth companies, like Amazon, Coke and Target, are using for the holiday season.

Customer 52

Customer Shoppers Marketing Marketers 52

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Digital Marketing Digital marketing is a high-potential niche. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate 111

Real Estate Health Affiliate Marketing Non-Profit 111

Duct Tape Marketing

FEBRUARY 6, 2025

By tapping into emotional marketing, storytelling in marketing, and advertising psychology, brands can stand out in a crowded digital landscape. Emily McGregors expertise in comedic advertising and creative video ads proves that humor, when done right, can be a game-changer in digital marketing strategies.

Copywriting 57

Copywriting Video Marketing Advertising Advertisers 57

Duct Tape Marketing

MAY 14, 2025

Fire Clients to Grow: Jonathan argues that knowing when to part ways with clients is a critical part of healthy marketing strategy and long-term growth. So, and we were a digital marketing agency. Um, we probably didn't use the duct tape marketing system, uh, in order for us to grow. So I started a company.

Communications 61

Communications Customer Branding Energy 61

Martech

FEBRUARY 25, 2025

You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. ” We had the budget, the data and the creative energy to pull this off. Stop me if this sounds familiar. The team loves it.

Marketing 99

Marketing Marketers CMO Energy 99

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. You might get to your destination eventually, but youll probably waste a lot of time, energy and resources along the way.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. In the past, digital marketers have been hesitant to incorporate artificial intelligence into their strategies.

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. Beacons and Bluetooth Low Energy (BLE). How’s Your Digital Marketing Game?

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertisers 98

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sachs Marketing Group

MARCH 2, 2023

This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.

Real Estate 95

Real Estate Digital Marketing User-Generated Marketing 95

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Marketing Insider Group

AUGUST 27, 2020

Most digital marketers are quite familiar with KPIs and understand why they are so important. According to Track Maven’s report on digital marketing, nearly half of all teams stated that their most difficult challenge was aligning KPIs with their greatest challenge. RACE stands for Reach, Act, Convert, and Engage.

Digital Marketing 111

Digital Marketing Key Performance Indicator Marketing Marketers 111

Calvyn Lee Blog

NOVEMBER 26, 2023

Yellow Sparks Feelings of Happiness and Energy The bright and sunny color yellow commands attention by stimulating the memory and encouraging communication. Major companies rely heavily on different shades of blue in their branding and websites including healthcare networks, technology companies, airlines, banks and insurance providers.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Lynton Web

OCTOBER 15, 2024

But are you using it to rule your marketing kingdom? In the ever-evolving digital marketing landscape, data-driven strategies have become essential for businesses seeking a competitive edge. Unleashing Creativity with Data Analytics Data analytics has long been a cornerstone of effective marketing. Data is king.

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Remember email marketing.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Adobe Experience Cloud Blog

DECEMBER 8, 2014

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. As a modern marketer, these pillars can also apply to your own organization. Want to learn more?

Transform 134

Transform Energy Thought Leadership Marketing 134

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

B2C 145

B2C CMO Energy Marketing 145

Marketing Insider Group

DECEMBER 15, 2021

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Outsource your content marketing to drive higher ROI.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Digital Marketer

NOVEMBER 7, 2022

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Click Here. Each component you add to your home adds value.

Content Marketing 73

Content Marketing Marketing Strategy Real Estate Marketing 73

Scoop.it!

MARCH 15, 2022

Content curation can be hugely beneficial for your marketing campaign and save you a lot of time. In fact, in today’s competitive digital marketing space, content curation is almost a necessity. It will also highlight its advantages and how you can use content curation to scale your content marketing strategy.

Energy 111

Energy Marketing Marketers Marketing Strategy 111

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Another of the company’s beverage brands, Rockstar Energy Drink, recently announced a multiyear partnership with gaming organization NRG. Processing.Please wait.

Advertisers 122

Advertisers Advertising Marketing Marketers 122

Sachs Marketing Group

AUGUST 26, 2022

No matter what kind of business you have, there’s a multichannel marketing strategy that can work for you. By combining SEO, PPC, and social media marketing, you can reach more people and boost the visibility of your business. That’s a lot of potential customers that businesses can reach with the right marketing strategy.

SEO 98

SEO Energy Advertisers Advertising 98

Rock Content

JULY 17, 2023

Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation services. “We were very much drawn to that to save time and energy, and also have confidence in [the] product.

Transform 98

Transform Energy SEO Digital Marketing 98