Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sachs Marketing Group

MARCH 2, 2023

This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.

Real Estate 95

Real Estate Digital Marketing User-Generated Marketing 95

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing Automobile User-Generated 105

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste.

Non-Profit 107

Non-Profit Education Analytics Thought Leadership 107

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. You might get to your destination eventually, but youll probably waste a lot of time, energy and resources along the way.

Marketing Strategy 84

Marketing Strategy Gen Z Finance Social Media Marketing 84

Set Up

OCTOBER 1, 2024

This creates a blind spot for most digital marketers, almost embodying the same effectiveness as a TV spot or a billboard on the street. So how can marketers track the clues to measure what is behind closed doors or hidden in the shadows? Read more: It’s Giving… Marketing to Gen Z

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Marketing Insider Group

AUGUST 27, 2020

Most digital marketers are quite familiar with KPIs and understand why they are so important. According to Track Maven’s report on digital marketing, nearly half of all teams stated that their most difficult challenge was aligning KPIs with their greatest challenge. RACE stands for Reach, Act, Convert, and Engage.

Digital Marketing 111

Digital Marketing Key Performance Indicator Marketing Marketers 111

Calvyn Lee Blog

NOVEMBER 26, 2023

Yellow Sparks Feelings of Happiness and Energy The bright and sunny color yellow commands attention by stimulating the memory and encouraging communication. Major companies rely heavily on different shades of blue in their branding and websites including healthcare networks, technology companies, airlines, banks and insurance providers.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 68

Customer Transform Energy Health 68

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Your existing customers are the source of the most accurate information about your specific B2B social media marketing.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Lynton Web

OCTOBER 15, 2024

But are you using it to rule your marketing kingdom? In the ever-evolving digital marketing landscape, data-driven strategies have become essential for businesses seeking a competitive edge. Unleashing Creativity with Data Analytics Data analytics has long been a cornerstone of effective marketing. Data is king.

Marketing Strategy 92

Marketing Strategy CRM Manufacturing User-Generated 92

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Remember email marketing.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Adobe Experience Cloud Blog

DECEMBER 8, 2014

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. As a modern marketer, these pillars can also apply to your own organization. Want to learn more?

Transform 134

Transform Energy Thought Leadership Marketing 134

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. Because yes, that actually-pretty-sad strategy is redeemable. It's called marketing minimalism.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Power Digital Marketing

MAY 6, 2025

Promote long-term value : Emphasize the long-term savings that customers will receive from your services, such as energy-efficient upgrades or durable repairs that prevent future issues. Marketing Strategy: Spend Smarter, Not Less With increased pressure on your margins, cutting marketing budgets may seem like an easy fix.

Finance 52

Finance Price Real Estate Energy 52

Sprout Social

JANUARY 15, 2025

Choose the right marketing platforms and ad formats Any digital marketing platform allowing affiliate links or discount codes can support affiliate influencer marketing. Plus, these networks integrate well with influencer marketing platforms, making it easier for you to track engagement, sales and commissions.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Mind you: AI agents dont replace strategy or creativity. Agentic AI fills that gap.

Price 115

Price CMO Marketing Marketers 115

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Digital Marketing Digital marketing is a high-potential niche. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate 105

Real Estate Health Affiliate Marketing Non-Profit 105

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

B2C 145

B2C CMO Energy Marketing 145

Spiralytics

DECEMBER 4, 2024

Companies that greenwash think that it’s a clever marketing strategy. As a digital marketer, why should you care about these types of practices? European Union ) The EU has 230 sustainability labels and 100 green energy labels, each with varying levels of transparency. This guide has the numbers to back it all up.

Fashion 52

Fashion Law Shoppers Customer loyalty 52

Marketing Insider Group

DECEMBER 15, 2021

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Outsource your content marketing to drive higher ROI.

Content Marketing 143

Content Marketing Marketing Traditional Marketing Marketers 143

Hootsuite

MAY 1, 2025

View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. Sweeten the deal with discount codes, limited-time giveaways, or other digital marketing incentives to boost conversions even more.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Digital Marketer

NOVEMBER 7, 2022

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Click Here. Each component you add to your home adds value.

Content Marketing 73

Content Marketing Marketing Strategy Real Estate Marketing 73

Scoop.it!

MARCH 15, 2022

Content curation can be hugely beneficial for your marketing campaign and save you a lot of time. In fact, in today’s competitive digital marketing space, content curation is almost a necessity. It will also highlight its advantages and how you can use content curation to scale your content marketing strategy.

Energy 111

Energy Marketing Marketers Marketing Strategy 111

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing 76

Video Marketing Social Media Marketing Marketing Marketers 76

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Another of the company’s beverage brands, Rockstar Energy Drink, recently announced a multiyear partnership with gaming organization NRG. Processing.Please wait.

Advertising 122

Advertising Advertisers Marketing Marketers 122

Marketing Insider Group

OCTOBER 2, 2020

In this article, a career writer shares his fool-proof tips and personal anecdotes that have saved him time, energy and wasted effort. 4 Ways to Bolster Your Strategy By Jennifer Spencer. If your social content isn’t generating leads, it is time to shift your marketing strategy.

Content Marketing 25

Content Marketing Thought Leadership Marketing Marketers 25

Sachs Marketing Group

AUGUST 26, 2022

No matter what kind of business you have, there’s a multichannel marketing strategy that can work for you. By combining SEO, PPC, and social media marketing, you can reach more people and boost the visibility of your business. That’s a lot of potential customers that businesses can reach with the right marketing strategy.

SEO 98

SEO Energy Advertising Advertisers 98

Rock Content

JULY 17, 2023

Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation services. “We were very much drawn to that to save time and energy, and also have confidence in [the] product.

Transform 98

Transform Energy SEO Digital Marketing 98

Marketing Insider Group

JULY 29, 2020

.” As a marketer, you need to know exactly how well your strategies are working (or not) in order to find ways to improve and optimize. Quick Takeaways: Measuring the results of marketing strategies that bring in qualified leads is very important to keep your sales pipeline flowing. that you use to generate leads.

Energy 54

Energy Customer Journey Marketing Strategy Digital Marketing 54

Martech

SEPTEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, how do you know when your automated experience breaks down? That’s how the always-on marketing program works,” Camuso said. Read more here. Read more here.

Transform 111

Transform Finance Energy Customer Journey 111

Marketing Insider Group

DECEMBER 1, 2020

While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can also make a big improvement to your SEO in a short space of time. It’s possible to plow a lot of time, energy, and money into building links, but there are some easy ways to attract links too.

SEO 145

SEO User-Generated Energy Place 145