Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Your profile photo accompanies your business name in search results and when you interact with users. It also appears on your Facebook page.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketers 114

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work. 

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing Automobile User-Generated 105

Sachs Marketing Group

MARCH 2, 2023

This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.

Real Estate 95

Real Estate Digital Marketing User-Generated Marketers 95

Sprout Social

JANUARY 15, 2025

This allows brands to test the waters of affiliate marketing with minimal risk. If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. Tools like Sprout can generate these links for campaigns.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Agentic AI fills that gap.

Price 109

Price CMO Marketers Marketing 109

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Digital Marketing Digital marketing is a high-potential niche. While Close uses its blog to generate leads for its CRM, its not the only way they monetize.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. Some ads even offer the user an incentive for watching the full ad. So how do you keep up with the times?

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Hootsuite

MAY 1, 2025

View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. The result? The takeaway?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Jeff Bullas

FEBRUARY 26, 2023

Describe your ideal follower and Kicksta will find and engage with users who match your specification. InVideo’s technology will take over and generate a beautiful video for you to distribute however you’d like. “An Your scheduled posts will be automatically published to Instagram, saving you time and energy each day.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t end there.

Energy 145

Energy Manufacturing Retail User-Generated 145

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

SEPTEMBER 20, 2021

It can be a genuine challenge to choose where to spend your time and energy. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth. billion active monthly users , with the most successful content being imagery and emotionally-driven posts.

B2C 144

B2C Energy Thought Leadership User-Generated 144

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Buffer Marketing

MAY 13, 2025

  “Why would someone who sees this post stop scrolling, and spend precious time and energy engaging with it?” Buffer's AI-powered Instagram hashtag generator can create the perfect # for your posts in seconds. X/Twitter analytics are only available to premium users. ’” says Rebecca. 

Analytics 111

Analytics Social Media Marketing Key Performance Indicator Logistics 111

Martech

APRIL 19, 2022

One of the ways marketers address this issue is by employing demand generation machines, which are systems set up to help brands optimize demand processes. And although these tools address demand generation well most of the time, many marketers fail to optimize them effectively. ” Source: Shachar Radin Shomrat.

Health 117

Health User-Generated Customer Acquisition SEO 117

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Buffer Marketing

APRIL 24, 2024

Organic social media is all the freely posted content that any user can post to social networks. Some of the activities that define organic social media are: Sharing non-boosted or sponsored content  @semrush Meet our (one man) digital marketing team! What is organic social media?

User-Generated 129

User-Generated Health Social Media Marketing Thought Leadership 129

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

DECEMBER 1, 2020

While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can also make a big improvement to your SEO in a short space of time. This includes making sure your meta tags are filled out with a description that’s enticing for search engine users and that contains your main keyword.

SEO 145

SEO User-Generated Energy Place 145

Martech

AUGUST 5, 2022

Even an email that’s strictly an announcement should try to persuade your subscriber to click through to engage on your website because that will generate a few more data crumbs you can track to understand your customers better. Web content by nature is more generic. Get the daily newsletter digital marketers rely on.

Copywriting 133

Copywriting Shoppers Energy eCommerce 133

Neil Patel

FEBRUARY 3, 2021

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you.

Target Market 144

Target Market Food User-Generated Marketers 144

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

SEO 127

SEO Gen Z User-Generated Advertising 127

Hootsuite

JUNE 29, 2021

billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Consider that 83 percent of Instagram users say they discover new products on the platform.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. It’s the blockchain itself that designates who owns this rare digital gem. But when operating in a virtual environment, those NFTs can follow a user wherever they go.

Branding 120

Branding User-Generated Law Shoppers 120

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Another of the company’s beverage brands, Rockstar Energy Drink, recently announced a multiyear partnership with gaming organization NRG.

Advertising 122

Advertising Advertisers Marketers Marketing 122

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketers 142

Marketers User-Generated Marketing Advertising 142

Hubspot Marketing

AUGUST 9, 2023

For instance, don’t make a presentation on the “best lead generation strategies.” Instead, discuss “How companies are using AI technology to implement lead generation strategies without lifting a finger.” Or add your own perspective, “How to seal a 1M deal: Our five best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Neil Patel

MAY 12, 2021

In a nutshell, setting up ads for multiple locations means the users are shown a personalized ad based on their current location. If you optimize your paid social media campaigns to target such users across different locations, you increase your reach and, consequently, your conversion and revenue. Let’s get started.

User-Generated 139

User-Generated Advertising Advertisers Energy 139

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! User tracking changes.

Analytics 128

Analytics Marketers Marketing User-Generated 128

Sprout Social

JULY 5, 2022

billion monthly active users , a testament to YouTube’s enduring influence. With over 2 billion monthly users , YouTube is more popular than it’s ever been. You can also source user-generated content from your superfans to reshare on your YouTube page. Shorts quickly gained over 1.5 How-to video. Upload your video.

Entertainment 144

Entertainment Education Food User-Generated 144

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses.

SEO 139

SEO User-Generated Energy Promotion 139

Martech

MAY 31, 2022

It requires careful consideration of industry trends and a detailed understanding of your marketing objectives and capabilities. With user preferences changing rapidly, you need to constantly rethink your advertising strategy to stay relevant in the advertising scene. Get the daily newsletter digital marketers rely on.

Transform 107

Transform Energy Advertising Advertisers 107

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips. What Is Lead Generation?

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Sachs Marketing Group

MAY 16, 2023

In this article, we’ll guide you through a series of tried-and-tested digital marketing strategies that can dramatically increase online visibility and enable you to compete effectively with other local businesses. Action: Build a user-friendly website with an attractive design that reflects your brand identity.

Advertising 98

Advertising Advertisers Digital Marketing SEO 98