Remove Digital Marketing Remove Entertainment Remove Influencer Marketing
article thumbnail

Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer? hours per day).

article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

article thumbnail

Facebook marketing in 2025: A VERY complete guide

Hootsuite

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Abhishek Joshi, Digital Marketer, Dog with Blog Imagine your Facebook page is a living room.

article thumbnail

Social media marketing: Strategy template and tips for 2025

Hootsuite

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Do you have a good mix of entertaining, or educational content?

article thumbnail

Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Read How an Entertainment Strategy Helps You Cut Through the White Noise Quintin asks: How should marketers approach their strategies in verticals in which most competitors offer the same thing? Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized?