SocialPilot

JUNE 26, 2025

People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. It has a dominant hold on Gen Z and millennial audiences globally. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Audio and Podcast Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Remember email marketing. Make it real.

Gen Z 175

Gen Z Entertainment Thought Leadership Millennials 175

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Generation X is interested in past events, entertainment, pop culture, and music.

Millennials 145

Millennials User-Generated Shoppers Transform 145

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 52

Millennials Entertainment Marketing Marketers 52

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Neil Patel

DECEMBER 28, 2021

Entertainment was another balm in a complicated year. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. For example, we searched “digital marketing.”. In 2019, Gen Z officially outnumbered millennials, tallying 32.2

Gen Z 137

Gen Z Health Entertainment User-Generated 137

Martech

JUNE 2, 2022

. “TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. Get the daily newsletter digital marketers rely on.

Gen Z 107

Gen Z Millennials Entertainment Digital Marketing 107

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Does your audience prefer informational content, entertaining content, or a mix of both?

Social Media Marketing 145

Social Media Marketing Gen Z Branding Millennials 145

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Nostalgia marketing comes across as authentic. Millennials and Gen Z. Millennials spend around $2.5

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Neil Patel

JANUARY 19, 2021

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. Entertain Audience.

Customer loyalty 145

Customer loyalty Transform Entertainment User-Generated 145

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. And yet many have entertained their way into seven-figure incomes by playing video games all day or doing make-up tutorials. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The economics fame of don’t change.

Gen Z 134

Gen Z Transform Millennials Entertainment 134

Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. billion views in just three weeks. Dash Hudson.

Gen Z 124

Gen Z Transform Retail Entertainment 124

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Digital Marketer

SEPTEMBER 6, 2022

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Hubspot Marketing

OCTOBER 24, 2022

On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. Not the most entertaining topic in the world, right? Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up."

Gen Z 109

Gen Z Shipping Millennials Energy 109

Spiralytics

FEBRUARY 5, 2023

Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman. Here are some statistics that show gender’s impact on marketing. 50% of millennials consider gender as a spectrum.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Marketing Insider Group

NOVEMBER 21, 2022

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Advancements in technology mean that consumers are now expecting more personalization in their communications with brands, and this is going beyond digital marketing channels to become a key part of events too.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Hubspot Marketing

JANUARY 5, 2021

Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. On TikTok and Triller, it's 60 seconds. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Scoop.it!

JULY 20, 2023

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Then you can republish that content and provide your audience with meaningful information or entertainment, all without having to create, pay for, and research a new content piece from scratch.

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Marketing Insider Group

OCTOBER 28, 2019

Businesses want detailed information about what a product or service will do for them before they even entertain a purchase. As digital marketing expert Neil Patel advises, get it down in paper (or in a digital document ) so that you can refer to those types of content when you’re stuck for ideas.

Content Marketing 110

Content Marketing Marketing Strategy Whitepaper B2C 110

Hubspot Marketing

FEBRUARY 16, 2023

It's also no coincidence that more than half of marketers (54%) say long-form content is effective on social media – and YouTube is the undisputed hub for this type of content. For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hubspot Marketing

AUGUST 2, 2018

Entertainment. With 500 million daily active users , and 64% of their users aged 18-29 , Instagram is the best platform for attracting the attention of millennials and Gen Z’ers. Display ads are a controversial topic in the digital marketing community. Generation. Parental Status. Life Events. Political Affiliation.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

APRIL 29, 2024

Nostalgia wraps us in a comforting blanket, and that’s why it works,” says Digital Marketing Strategist Charles Lange. You can add elements like games or themed segments to keep the show entertaining. A man of 50 and a kid of 5 both know who Mario is. How cool is that? Image Source So, why is nostalgia bait so popular?

Gen Z 128

Gen Z Fashion Millennials Food 128

Spiralytics

FEBRUARY 7, 2023

User-generated content As the COVID-19 pandemic detached Filipinos from their normal daily lives, some social media platforms paved the way for entertainment. TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z. Is Twitter a great marketing tool in the Philippines?

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Duct Tape Marketing

JUNE 4, 2015

More and more companies are investing in the user experience, because their customers are expecting it, especially those of the millennial generation. Guesswork and experimentation are no longer necessary when your users are entertained, moved and understood via your website.

Transform 70

Transform Inbound Marketing Millennials User-Generated 70

Welcome Software

OCTOBER 18, 2024

However, bringing this same magic to your digital marketing strategy isn't straightforward. While 92% of marketers are betting on first-party data for growth, 63% still struggle to deliver personalized experiences effectively. Are they a tech-savvy millennial or a budget-conscious parent? That's personalization in action.

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Emphasize Results.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

DIY Marketers

MAY 15, 2022

#DigiBlogChat is a chat for digital and social media enthusiasts. MillennialTalk focuses on discussing the latest trends with millennials. This chat is perfect for marketing and business professionals who want to better understand this target demographic. It covers blogging, social media, and web design tips. WinnieSun 2pm.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

Hubspot Marketing

AUGUST 21, 2023

Wes McDowell Image Source Wes McDowell 's YouTube channel targets viewers in the digital marketing niche. The channel description mentions the channel's mission: teaching small businesses owners digital marketing strategies they can use to grow their businesses.

Millennials 98

Millennials Real Estate SEO Product 98

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Empowered to make decisions for themselves Unlike prior generations, Gen Alpha is growing up in a digital age that empowers them to make decisions for themselves at a younger age. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health User-Generated 52

Rock Content

MAY 8, 2016

According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. Make sure it’s well-researched, well-written, entertaining, informative, and accessible. Leverage user-generated content. Stay on budget.

Marketing Plan 76

Marketing Plan Content Marketing B2C Whitepaper 76