Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? You want people to feel comfy, right? Try it today.

Gen Z

Hootsuite

MAY 1, 2025

Cause marketing Because sometimes social media marketing should be about more than just selling products. Sweeten the deal with discount codes, limited-time giveaways, or other digital marketing incentives to boost conversions even more. The takeaway? Lean into your collaborators strengths.

Influencer Marketing

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

Promotion

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. The actual potential of digital marketing comes into focus when you see how Snapchat’s user base interacts with the app each day. times more than all other social media apps.

Gen Z

Hootsuite

JULY 18, 2025

Educational storytelling As an organization “marketing digital marketing to marketers,” Jones notes their audience is more dialed into branding than many others. As Jones puts it, the goal is to, “get people unstuck if they’re in a rut,” and to inspire and entertain. When we started, the net was a little wide.

B2C

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

SocialPilot

JUNE 18, 2025

Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2. Strengthen Customer Relationships Through Genuine Engagement Social media’s true power lies in conversation, not just broadcasting content.

Real Estate

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing

SocialPilot

JUNE 26, 2025

People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. Blend Entertainment + Education: Here’s something that might surprise you. That’s not all.

Gen Z

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Heres how your brand can adapt.

Copywriting

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Make us go viral.

Transform

SocialPilot

APRIL 23, 2025

Encourage your followers, customers, and employees to create content about your brand and products on social media. Heres a post featuring from a digital marketing agency featuring us: Source You can re-post UGC as reviews, testimonials, or part of creative challenges to show how real customers are using your products.

PR

Sprout Social

JULY 23, 2024

Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations. UK companies are no different.

Influencer Marketing

TechWyse

OCTOBER 31, 2023

Although this time of year might be scary, digital marketing doesn’t have to be! DALL-E 3 Image Generator Now Accessible In ChatGPT Plus In the digital marketing world, artificial intelligence seems to be on everyone’s mind. Aside from advertisements, NBCU is also investing considerably in social media.

Pharmaceutical

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts.

Management

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? Showcase Your Hotel in a Creative Way : TikTok is all about creativity and fun.

Social Media Marketing

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing

Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. It’s also the key to making a big splash on social media.

Social Media Marketing

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing

Aspiration Marketing

DECEMBER 11, 2024

Over the last decade, YouTube has evolved far beyond a platform for entertainment; it's now a powerhouse for brand building, audience engagement, and lead generation. But with billions of videos vying for attention, how can you ensure yours stands out? That's where strategic video ranking comes in.

Entertainment

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Audio and Podcast Marketing Statistics.

Digital Marketing

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Digital Marketing

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law

Hubspot Marketing

JULY 10, 2019

for b2b marketing. for b2c marketing. Customers are seeking deals and entertainment (which means marketing needs to be more fun ). Customers want to be educated (which is where B2B content marketing comes in). B2B Digital Marketing. B2B Social Media Marketing. Purchase Motivation.

B2C

Hootsuite

APRIL 22, 2020

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. RIP, traditional marketing.

Management

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing

Marketing Insider Group

MAY 23, 2017

Sure, social media marketing and entertaining vlog posts are powerful tools for engagement. A recent Search Engine Journal survey asked over 230 digital marketers – the SEO specialists, […]. It turns out blogging continues to be the true blue way to get qualified leads.

Entertainment

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t.

Gen Z

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing