Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 29

Event Marketing Marketing Marketers Digital Marketing 29

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Enhanced Personalization.

Event Marketing 111

Event Marketing Food Millennials Health 111

Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

CMO 83

CMO Event Marketing Global Marketing Marketing 83

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Martech

AUGUST 29, 2023

followers) Blog: LovesData.com Janet Driscoll Miller Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. She is a renowned, award-winning speaker and writer on digital marketing. LinkedIn: Benjamin Mangold (7.7K ” LinkedIn: JanetDriscollMiller (2.5K In your inbox.

Analytics 93

Analytics Digital Marketing Event Marketing Email Marketing 93

Martech

APRIL 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and won’t a cookieless world seem strange? I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for.

Event Marketing 85

Event Marketing Digital Marketing Advertising Advertisers 85

Martech

FEBRUARY 22, 2022

Promote events and webinars to target accounts via account-based ads and email. View all digital marketing campaign performance at an account level. Virtual and hybrid events that utilize a platform like ON24 get insights into interactions that might simply go unnoticed in a physical events space. Why we care.

Manufacturing 82

Manufacturing CRM User-Generated Marketing 82

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Business email address Subscribe Processing. See terms.

Marketing 100

Marketing Marketers eCommerce SEO 100

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Martech

AUGUST 2, 2022

Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on. In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform. This is also an ungated report. . Processing.Please wait.

Product Life Cycle 111

Product Life Cycle CRM Marketing Automation Platform Customer Journey 111

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Read up on the topic, attend webinars and digital events.

Transform 142

Transform Event Marketing Thought Leadership Analytics 142

Exposure Ninja

AUGUST 11, 2023

The Different Types of Marketing Marketing is a broad industry made up of many different methods. The main methods are traditional, outbound, inbound and digital marketing. Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Exposure Ninja

AUGUST 11, 2023

There are plenty of marketing channels to choose from, including: Digital Marketing Affiliate Marketing Search Engine Optimisation Performance Marketing Event Marketing Account-based Marketing Social Media Marketing Content Marketing. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Traditional marketing refers to marketing that is done offline — in magazines, newspapers, on TV and the radio, at events or in the form of billboards and posters in public spaces. Digital marketing occurs online through your business website, search engine ranking, social media and adverts. Of this total, 4.7

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. Investing in Digital Marketing.

Transform 110

Transform eCommerce Thought Leadership Millennials 110

Martech

MARCH 30, 2022

Blair stated that in designing these experiences, he veered from 3D-digital or VR experiences because his clients are committed to a 2D medium, namely films and TV series. Get the daily newsletter digital marketers rely on. Every one of our events is a little different. You need to have options as marketers,” said Blair.

Transform 88

Transform Event Marketing Digital Marketing Product 88

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. Event Marketing b2b' What is it?

Event Marketing 134

Event Marketing Thought Leadership Energy Place 134

Customers.ai

DECEMBER 4, 2023

Supplementing Digital Strategies : While digital marketing plays a crucial role, cold calling complements these efforts by adding a personal touch. Integrating cold calling into a multi-channel marketing strategy ensures a comprehensive and well-rounded approach, maximizing outreach and engagement.

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Businesses Grow

JUNE 20, 2022

This is both a good thing and a bad thing for marketers. In any event, marketing is more complex, especially if your core demographic is shifting from place to place. The fragility of digital marketing is something you have to acknowledge and build into your campaigns. Marketing is an amazing career choice!

Direct Mail 145

Direct Mail Manufacturing Communications Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

One of the UK’s most respected digital marketing thought leaders, Dr. Dave Chaffey, kicked-off day two with a compelling and data-rich keynote. His presentation ranged from the need for adaptive websites, to the state of digital marketing. Event Marketing b2b Consumer' Adapt, Don’t Respond.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

SocialPilot

JANUARY 26, 2024

” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly. You can use AI to ensure your event campaign is properly planned and the assets required are created keeping your brand guidelines in mind.

Transform 76

Transform User-Generated Marketing Marketers 76

Adobe Experience Cloud Blog

MARCH 11, 2015

We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing. Event Marketing Infographic b2b Consumer'

Thought Leadership 134

Thought Leadership Event Marketing Price Digital Marketing 134

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Digital Marketing. Event Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Events for Everyone! Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Adobe Experience Cloud Blog

JANUARY 16, 2014

ADMA (Association for Data-Driven Marketing & Advertising) Global Forum – Sydney, Australia – Dates and details coming soon! Digital Marketing Exposition and Conference (September 10-11) – Cologne, Germany. NZ Marketing Summit (September 25) – Auckland, NZ. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Marketing Marketers 134

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Kent Lewis is founder pdxMindShare , an online career community and networking group and a digital marketing thought leader since 1996.

Branding 52

Branding PR Copywriting Logistics 52

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Hubspot Marketing

JUNE 6, 2023

Retaining existing customers and leveraging upselling and cross-selling are keeping companies growing — and marketing leaders are focused on reducing inefficiencies to support these goals. ON24 ON24 is a webinar and virtual event platform that enables seamless digital experiences.

Customer 112

Customer CRM Direct Mail User-Generated 112

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Get the daily newsletter digital marketers rely on.

Direct Mail 106

Direct Mail Customer Acquisition Marketing Marketers 106

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketo’s Marketing Nation Summit – April 13 th -15 th – San Francisco, CA. Gartner’s Digital Marketing Conference – May 5 th -7 th – San Diego, CA. The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let us know!

Thought Leadership 134

Thought Leadership Event Marketing CRM Marketing 134

OnPassive Marketing

SEPTEMBER 13, 2022

Event Marketing. Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Event marketing is another excellent way to reach a large audience quickly and cheaply. You can hold events such as webinars, seminars, or conferences.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Martech

AUGUST 8, 2022

Read next: Why we care about virtual events: The ultimate marketer’s guide. Get the daily newsletter digital marketers rely on. The post Will in-person events continue to be impacted as COVID constantly reinvents itself? We will publish the results here in the next few weeks. Click here to answer our survey.

Digital Marketing 112

Digital Marketing Event Marketing Marketing Marketers 112

Hubspot Marketing

JUNE 6, 2023

Retaining existing customers and leveraging upselling and cross-selling are keeping companies growing — and marketing leaders are focused on reducing inefficiencies to support these goals. ON24 ON24 is a webinar and virtual event platform that enables seamless digital experiences.

Customer 85

Customer CRM Direct Mail User-Generated 85

Customers.ai

DECEMBER 4, 2023

Supplementing Digital Strategies : While digital marketing plays a crucial role, cold calling complements these efforts by adding a personal touch. Integrating cold calling into a multi-channel marketing strategy ensures a comprehensive and well-rounded approach, maximizing outreach and engagement.

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Neil Patel

MARCH 11, 2021

SponsorMyEvent is a platform designed to make it easy for event marketers to find sponsors. One cool feature of this tool is the homepage featuring current events looking for sponsors. It also allows you to set a minimum price for your event sponsorship packages.

Advertising 111

Advertising Advertisers Event Marketing User-Generated 111

Hubspot Marketing

JUNE 24, 2022

As you choose and establish your marketing channels, pay attention to their measurable performance indicators. Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Content marketing. Performance Indicator.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145