Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 86

Gen Z Fashion User-Generated Digital Marketing 86

Neil Patel

JUNE 10, 2025

Experiential marketing, on the other hand, is built to stay in people’s minds for a while. And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Key Takeaways Experiential marketing thrives on active participation and multi-sensory engagement.

Gen Z 69

Gen Z User-Generated Food Marketers 69

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's called marketing minimalism. because we want a slice of it too. or, doing more with less.

Gen Z 52

Gen Z Energy Marketers Marketing 52

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 98

Gen Z Branding Food Fashion 98

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now? Gen Z grew up with influencers and #ad controversies—no one’s getting fooled.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. Your marketing team should take the lead in communicating that openness. totaled $58.6

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

MAY 9, 2023

In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing. was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. But by 2018, e.l.f.

Gen Z 127

Gen Z User-Generated Retail Shoppers 127

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.

Retail 124

Retail eCommerce Gen Z Shoppers 124

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? This may be even more prevalent now with the rising use of digital resources due to the COVID-19 crisis.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 117

Retail Gen Z Video Marketing Marketing Plan 117

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. They identified a shift in their audience and pivoted to capture the market through the right channels.

Gen Z 141

Gen Z Branding Marketers Marketing 141

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Case study: Fantastic Furniture . Case study: Mecca.

Gen Z 123

Gen Z Transform Retail Entertainment 123

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising Can Go Viral.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Martech

AUGUST 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? Coupons, the Gen Z way . Read more here. A new cash-back rewards platform called Aisle is debuting in the U.S.

Gen Z 114

Gen Z Transform Price User-Generated 114

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising Can Go Viral.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Martech

MAY 13, 2022

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 128

Transform Gen Z Shoppers Retail 128

Neil Patel

NOVEMBER 26, 2020

Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

OCTOBER 10, 2022

Retail worker. The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. Mark Schaefer is the executive director of Schaefer Marketing Solutions. Textile worker.

Gen Z 133

Gen Z Transform Millennials Entertainment 133

Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Chris Grayson, the founder of InfluencerMade.com, suggests creating relatable content that has the potential to generate social shares and go viral. “I hours each month.

Branding 117

Branding Gen Z Retail User-Generated 117

Hubspot Marketing

DECEMBER 8, 2023

Social ad spend in 2022 represented 33% of the total digital marketing spend. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Search Engine Marketing Statistics Around 93% of all virtual experiences , online interactions, and journeys begin with a search engine. Retail and ecommerce get 23.6%

Gen Z 130

Gen Z User-Generated eCommerce Finance 130

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketers Marketing 52

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers. 64%), the U.K. (59%)

Gen Z 111

Gen Z Customer loyalty Transform Shoppers 111

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Exposure Ninja

JULY 13, 2022

In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN is an online fast fashion retailer, founded in 2008 by Chris Xu. The company also purchased Romwe, another Chinese eCommerce retailer. The History of SHEIN.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Search Engine Land

DECEMBER 28, 2023

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. Microsoft Advertising Network for retail rolled out in the US in September.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Power Digital Marketing

SEPTEMBER 23, 2022

Fashion retailer Free People offered products to curvy content creator Remi Bader for her infamous “Realistic Hauls” on TikTok, showcasing the good, the bad, and the ugly of her try-on experience. . appeared first on Power Digital Marketing. Many of your customers may just love you for it. .

Gen Z 52

Gen Z Logistics Branding Fashion 52

TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. According to ICSC, eighty-five percent of respondents in the generation said social media influences their purchasing choices.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Is AI revolutionizing the retail industry? Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Power Digital Marketing

JANUARY 19, 2023

But as the app matures and more brands and retailers crowd the space, it’ll become more difficult to rank on TikTok. The basics of TikTok SEO may seem old hat to digital marketers, but there’s plenty of nuance to artful advertising on Gen Z’s favorite app. That’s where Power Digital comes in.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Spiralytics

MARCH 7, 2023

The International Trade Administration reported that ecommerce’s global retail sales went from 13.6% of the market share to 18% in the first year of the pandemic. With more people embracing online shopping, businesses around the globe are rethinking their retail strategies and ramping up their digital presence.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Sachs Marketing Group

JANUARY 8, 2024

Pinterest : Ideal for lifestyle and retail, drives high purchase intent. TikTok : Popular with Gen Z, it offers creative, short-form video content. What role does a digital marketing agency play in social media advertising? Instagram : Visually-driven, great for younger audiences and influencer collaborations.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97