Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. The Data to Make Decisions Another significant benefit is data-driven decision-making.

Management

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices.

Whitepaper

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1.

SEO

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform

Martech

JULY 30, 2024

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

Transform

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing

Marketing Insider Group

OCTOBER 28, 2024

Market trends, audience behaviors, and ad performance can change, meaning what worked initially might not continue to produce the same results. Marketing Insider Group helps businesses enhance their paid media performance. Regularly updating and refreshing your ad creatives can prevent ad fatigue and keep your audience engaged.

Analytics

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law

Backlinko

NOVEMBER 8, 2024

AI can give you access to real-time insights into market trends and user behavior. Putting it into practice in today’s AI digital world is another. For real, actionable tips on how to bring these principles to life, check out our guide on digital marketing strategies. The good news?

Price

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." Use Substack Notes: This works like a Twitter feed but within Substack’s ecosystem.

Promotion

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Marketing Insider Group

DECEMBER 16, 2024

Image source How to Analyze Competitors in the B2B Industry Think about a B2B marketing firm analyzing competitors within the digital advertising space. Using tools like Ahrefs, they identify that their main competitor ranks highly for SEO strategy for B2B and digital marketing trends.

SEO

Use Insider

NOVEMBER 29, 2024

Perpetual Traffic Hosts : Ralph Burns and Lauren Petrullo Platforms : Spotify , iHeart and Apple Podcasts Ralph Burns, CEO of Tier 11, and Lauren Petrullo, founder of Mongoose Media, bring years of experience in digital marketing to Perpetual Traffic. They cover topics related to Facebook ads, SEO, and social media strategies.

Millennials

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition

Hubspot Marketing

MAY 7, 2025

Free Social Media Certification HubSpot Academy has a breadth of video courses across inbound and digital marketing. What I like: While this podcast is focused on social media, it also zooms out to discuss how it overlaps with the rest of a companys marketing strategy. It also earns you a fresh Social Media Certification.

Social Media Marketing

Hubspot Marketing

DECEMBER 20, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. Too much hype? I don't believe there is such a thing.

Transform

Search Engine Land

SEPTEMBER 4, 2024

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts.

Retail

Vertical Response

JUNE 11, 2025

Despite these limitations, this straightforward approach laid the groundwork for the more sophisticated strategies we see in digital marketing today. Technology and Tools The technology and tools available for email marketing in 2005 were basic and limited. Here are some tips to improve engagement.

Transform

Neil Patel

JULY 20, 2025

Discover how your competitors are faring in comparison to your own performance, plus analyze market trends to see what you can expect in the future. The greatest impact that AI has had on the marketing industry is in the automation of repetitive tasks. How to use AI in digital marketing?

User-Generated

Hubspot Marketing

NOVEMBER 6, 2024

A list of best practices, current trends, or real-life examples in your industry is an excellent way to drive prospects to a guide or offer where they can opt-in. The Content Marketing Institute knows this and makes a point to share current content marketing trends every year in a blog post.

User-Generated

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform

Hubspot Marketing

MAY 20, 2025

And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. ChatGPT alone is responsible for millions of conversations every day. Copy and Paste Situations Dont plug a post into GPT, copy it word-for-word, and hit publish.

Thought Leadership

Hubspot Marketing

NOVEMBER 29, 2024

Market Research When diving deep into the role, the first thing I saw was market research. A product marketing manager is responsible for understanding the target audience and market trends. Oakley suggested that the easiest way to get into product marketing is by completing a Bachelor's degree program. “To

Product Marketing

Power Digital Marketing

JUNE 3, 2025

Businesses should refine their strategies using data-driven insights and continuously adapt to changing market trends to maintain a competitive edge. For more insights on how to enhance your B2B marketing strategy, explore our Digital Marketing Agency and Marketing Services.

Key Performance Indicator

Scoop.it!

SEPTEMBER 12, 2024

Does your digital marketing strategy involve hosting physical or virtual events? The thoughts of an attendee who’s also a famous marketer on marketing trends can also make for an excellent blog post or infographic. Or even if you don’t organize them, do you attend many of these events?

Communications

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing

Lynton Web

NOVEMBER 26, 2024

Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions. Consider factors like seasonal variations and market trends when determining what's achievable. Relevant : Ensure each goal directly supports your broader business objectives.

Transform

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more. Email: Business email address Sign me up! Processing.

Key Performance Indicator

Welcome Software

JUNE 30, 2025

Significant adoption among all levels of digital maturity —high (46%), medium (39%), low (15%)—challenges the assumption that advanced AI tools only benefit large, mature organizations. General market trends As we look toward the future, the marketing landscape is being reshaped by a surge in AI adoption.

Transform

Welcome Software

MARCH 24, 2025

The beauty of digital marketing is that you can test, learn, and pivot faster than ever before. Encourage user-generated content Word of mouth is one of the most effective marketing methods out there. Which Instagram post had people stopping mid-scroll? Why did that email subject line crush it while others flopped?

Branding

Vertical Response

JANUARY 18, 2025

Therefore, marketers should ensure that their urgency messages are genuine and transparent. Digital Marketing and FOMO In the realm of digital marketing, FOMO is a powerful tool to enhance consumer engagement, urgency, and responsiveness. Several tools can enhance the impact of FOMO in digital marketing.

Millennials

SocialPilot

MAY 29, 2025

Whether announcing an open house, posting a market trend, or responding to buyer inquiries, agents can provide quick updates that engage their audience. Market Trends and Insights: Post quick updates on home prices, mortgage rates, or local real estate trends to inform followers. What Type of Content Works Best?

Real Estate

Vertical Response

JULY 14, 2025

For example, a charitable organization might have a development team focused on donor relations, a communications team managing digital marketing efforts, and a program team delivering services to the community. In today’s fast-paced digital marketing landscape, flexibility within the organizational structure is essential.

Non-Profit

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Folks were really into it, too.

Gen Z

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper

Backlinko

MARCH 5, 2025

This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Trends add-on) = $428.95 I’ve spent months testing and researching the best Similarweb alternatives to see how they compare.

SEO

Spiralytics

JANUARY 28, 2025

Its integration highlights the importance of data analysis and engagement metrics in enhancing user interaction and driving digital marketing trends on social platforms. Image by benzoix on Freepik As the digital ecosystem in the Philippines continues to evolve, so must your digital marketing strategies.

Entertainment