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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

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Short Form Video Marketing Trends

Calvyn Lee Blog

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends.

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Top Trends for Digital Marketing: Staying Ahead of the Curve in 2024

Aspiration Marketing

In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks.

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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

This companywide alignment will not only enhance your marketing efforts but also foster a unified approach to delivering exceptional customer service to clients. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels. Consider outsourcing for specialized needs.

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. AI is a key driver for transformation.

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The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.